I write stuff to help small businesses and nonprofits make better marketing decisions. It's my belief that marketing--regardless of the tools being used---doesn't have to be something that overwhelms a SMB or NPO. It all comes down to relationships--building trust and loyalty from the people who can help you grow and reach new audiences.

I do my best to make it easy for SMBs and NPOs to understand what they need to build those relationships and how they can save time, energy, and money in the process.