I'm Managing Partner, Euler Partners, and the author of The Business of Influence: Reframing Marketing and PR for the Digital Age (Wiley, 2011) and Attenzi - a social business story (2013). I also contributed the digital marketing chapter of The Marketing Century, a book celebrating the centenary of the Chartered Institute of Marketing, two chapters of the best-selling Share This from the Chartered Institute of Public Relations (CIPR), and a chapter in the follow-up Share This Too.

I'm a Chartered Engineer, built and sold a PR consultancy, ran Europe's first email money service and Europe's first Google Maps mashup. I helped 'liberate' UK government flood data in 2007, co-founded the CIPR social media panel and delivered my first presentation on PR and Web 3.0 in 2010.

I'm a director of Tech UK (formerly Intellect), the UK technology trade association.