The 20 Minute Social Media Professional
Here is a 20 minute social media activity plan to help you dip your toe in the water while managing your time for efficiencies.There are many different activities you can do once you have started to master the art of social, but this activity plan ensures that the core efforts are covered. But, before you start, you will need to do a few things.
First, go to Google and set up alerts on your name (in quotation marks for best results – e.g. “Tom Smith”) as well as topics that pertain to the work you do (e.g. “airplane parts manufacturing” or “firmware and quality assurance”). Try to be specific so you don’t get too much information or that which is not relevant. Also set up an alert for the name of the company where you work.
Second, create a LinkedIn profile on at least one other network such as Twitter or Google+ if you haven't already. Here are some practical tips to make the most of your social media profile.
Third, if there are a few blogs that you find interesting, subscribe to them. I recommend having the new posts emailed to you so they come to your mailbox for easy access. Most thought leaders publish a blog, so if there is a speaker or author you value, search on their name and most likely you will find their blog. There is usually a way to sign up for email delivery directly on the blog post.
For extra credit, try to find an online community or LinkedIN group that is specific to your subject matter expertise. I have created a big list of professional online communities that can serve as a starting point, but you can also search online or ask peers where they find discussions and resources online. For many professionals, here is where you will find the most value in terms of content and connections to support the work you do.
Now it is time to begin…
1. Read blogs posts sent by email - 2 minutes
Write a personalized email to 1-2 connections
Comment briefly or post a forum message that is relevant to you.
Recognized as a leading authority on B2B social business strategy and B2B online communities,Vanessa DiMauro is a trusted business advisor, and founder and CEO of Leader Networks, LLC, the world’s premier B2B social business consultancy. She is a popular researcher, speaker and author. Her work has been covered by leading publications such as the New York Times, the Wall Street Journal and ...
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