Social Media Savvy Knows No Age
My mother is 56* years old (not her real age*); She is retired, a grandmother, and hides behind an anonymous Facebook profile to do her daily page stalking. My cousin is 23, a Duke graduate, holds a highly technical job, and doesn’t understand what Instagram is. There is something wrong with this picture, right? Believe it or not, this switch in demographic happens more often than you would believe.
There is no argument that Generation Y was born in Social Media; some of us were even sonogram photo statuses on our parents Facebook walls. As strong as Gen-Y is in being social media savvy, we need to remember who still holds court as the most powerful age group on and off the web- The Baby Boomers. I’d venture to say that there are more iPad’s and smart phones in retirement communities (in Florida, of course) than a few Texas sized High Schools put together.
A few months back I poked fun at the way some Boomers communicate via social networks, and I am in no way retracting that statement. What I am saying though, is that the Baby Boomer generation has, more often than not, a better understanding of what REALLY goes on in the social media world. Boomers take the time to educate themselves and understand what’s up and coming in a world they were not born into. Folks my age are too lazy to absorb anything else, our minds are cluttered enough with the social platforms we were born on, attempting to keep up with the job market, who went where on spring break, and reading “texts from last night.” The Boomers who have taken the time to learn what social media is all about, understand how it works better than the people the platforms were designed for.
Sneaky Baby Boomers.
What other generation has the time and money to purchase the devices that most of us spends time browsing the net on? Certainly not Gen-Y who lives on the border of Williamsburg, Brooklyn with 6 roommates; and Gen-X is still paying off their college loans and taking their kids to soccer practice. Boomers have the life experience. Coupled with the ability to overcome nearly any learning obstacle, Boomers have proven to be the most social media savvy. Their entire lives have been focused around adapting, and that is what they do best in stride.
Now Boomers, don’t get all excited at the fact that I am bowing down to your greatness. Us Gen-Y folks are still on top on the game when it comes to communicating via social networks-you’ve got to give us that one. As stated before, there are pockets of Gen-Y’s that lack understanding of certain channels; but I guarantee once introduced to the Social Apps, you won’t be able to keep up with the reposts, comments, and #hashtag references that’ll enter the digital realm. So to be fair, I still vote that social media savvy knows no age, but I tip my hat to the Baby Boomers who are hopping on the bandwagon (and taking the reins!). As for my socially slow cousin- good thing you moved to Wisconsin so I can pretend not to know you ;)
'Cause we are living in a digital world and I'm @Soshalmediagirl
A graduate of New York’s Fashion Institute of Technology with a back ground in International Trade and Marketing, Veronica brings a unique sense of style and flair to online marketing. Veronica specializes in Social Media Solutions for Small business. A skydiving veteran with over 300 jumps under her belt, Veronica brings the same approach to marketing as she does to skydiving: all or ...