ViDEO Discussion: Who is Getting ROI with Online Video?
In 2011, content marketing spending on video and online events rose 44.4% over 2010, according to a report from ContentWise and the Custom Content Council. Fifty-four percent of North American companies plan to spend more on video content this year. Clearly, marketers are gaining confidence that video works as a business tool, so where have companies seen measurable ROI in implementing video solutions? Who can present the shining examples of success, and what are they doing so right? Join us to examine what it is about these businesses’ strategies, products and services that makes video so effective. Our panelists will share their knowledge and discuss crucial video-related questions like:
- Why is video gaining so much credibility by content marketers and organizations as a whole?
- What makes a video successful and who is producing the best of them?
- What kind of company provides the best fit for video marketing?
- Which platforms are the best to upload and make videos available, and what are their pros and cons?
About the Panel:
Entrepreneur and Digital Strategist, Douglas Simon founded D S Simon Productions, an integrated video marketing and broadcast PR firm headquartered in New York City.. He also authors an award winning video blog at http://www.vlogviews.com. D S Simon’s headquarters and HD television studio are located in New York City.Mr. Simon was a three-time Past-President of the Publicity Club of New York and former Vice President of the New York Chapter of PRSA as well as former Director Delegate to the National Conference. He began his broadcast career at NBC Sports where he served as Talent Assistant to Bob Costas at NBC Sports.
Mike Proulx is SVP, Director of Social Media at Hill Holiday. He leads theDigital Strategy team with a focus on cross-channel integration, emerging & social media. Mike is fascinated by the impact of media convergence (especially Web + TV) and believes that 1+1 can equal 3 when marketers are determined to break down the artificial boundaries of media channels. Mike has spent the last 15 years working at various interactive, high-tech, and new media companies on the agency-side, client-side, and as an entrepreneur. Prior to Hill Holliday, Mike was most recently at Digital Influence Group (a social media marketing agency). He holds a Masters degree in Computer Information Systems from Bentley University. Mike has spoken at dozens of events and contributed to Business Week. He conceived, produced, directed, and co- host the TVnext summit which took place in early 2011. Mike is the co-author of the book Social TV which hit the shelves in February of this year. You can also follow Mike on Twitter @McProulx or on his personal blog at www.mikeproulx.com. .
Robin Fray Carey
Robin Fray Carey founded Social Media Today LLC, a media company which brings together many of the world’s best thinkers about business and policy topics, in 2007. Prior to that, she ran her own media consulting company for 16 years, and worked with Time Inc, Newsweek, BusinessWeek and Ziff-Davis. She leads a team that curates web-based content about social media and other topics, speaks frequently about social media and business, and is an advisor to Pivot and Social Week, and to the Society for New Communications Research. She also is a member of the International Rescue Committee’s Board of Overseers and is on the Charlottesville, Virginia local board of the IRC.
Former SMT Senior Editor, currently a social media analyst/consultant. Now find me here as username Cliff Figallo.The quintessential online communities and social media veteran and expert. Founding director of The WELL, author of Hosting Web Communities ('98) and Building the Knowledge Management Network ('02).
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