Getting Results With Video: What Makes a Successful Web Campaign? An exclusive, live webinar from Social Media Today June 4th at 12pm EST / 9am PST
Last year, a survey of 3800 marketers discovered that 76% of them planned to increase their budgets for video content. And Cisco predicted that in 2013, 90% of all internet traffic will be video. Your competitors and your customers are both using more video content. Are you?
If you've made video a priority, you're likely trying to determining what kind of ROI you can expect to earn on video, and and what that means for your production values. What lengths are ideal for your purpose? When (and why) should you use YouTube, Vimeo, Vine, or white-label solutions?
Join us as we discuss these and other topics:
How to plan video-friendly marketing efforts
Getting your videos seen and shared: strategies to achieve high view count and spreading your content far and wide
Choosing the content creators who understand your voice and what will connect with your audience
About the Panel:
Mike Proulx is co-author of the book Social TV and has spent the last 17 years working at various digital media and hightech companies on the agency-side, client-side, and as an entrepreneur. At Hill Holliday, a renowned advertising agency based in Boston, Mike is a Senior Vice President and the Director of Digital Strategy where he leads a team with a focus on media integration leveraging emerging and social media for the agency’s roster of clients. @McProulx
Colin M. Evans, Vice President of Content and Business Development Before joining Spreecast, Colin founded Sandwith Ventures, LLC, an investment firm focused on early-stage investments in the consumer internet and adtech sectors. He was the first employee and VP of Sales and Business Development at StubHub.com, a successful online ticket exchange which sold to eBay in early 2007. Prior to StubHub, he worked as an Associate at TA Associates, a venture capital firm in Boston, as well as BT Capital Partners, the private equity group at Bankers Trust in New York.
J. Scott Williford is the Founder & CEO, vLink Solutions. Scott has a passion to help businesses and professionals differentiate themselves in their marketplace. His current project, vLink Solutions is positioned as “The Video Marketing Authority”. vLink helps businesses CREATE cost effective, high quality videos then CURATE these digital assets with a proprietary video marketing platform that provides powerful metrics, video hosting and social media integration.
Maggie Fox is the founder, CEO and Chief Marketing Officer of Social Media Group, established in 2006 and one of the world’s most highly respected independent agencies helping business navigate the socially engaged Web. She was named one of the Top 100 Marketers in the 100th anniversary edition of Marketing Magazine and sits on the Boards of both GetElevate.com and the Heart and Stroke Foundation of Canada. Follow her on Twitter @maggiefox