Marketers often wonder how they should quantify the ROI of their social media activities.

There’s rarely a straightforward answer to this – it always depends on the specific objectives of the brand, and social media’s role within the broader marketing mix – but this handy infographic from CouponCabin offers some ideas on the kinds of things marketers could measure, and how they impact the brand’s bottom line:

ROI social media

Thanks to the folks at eConsultancy for introducing us to the graphic.