ROI and Social Media: Going From Likes to Buys [INFOGRAPHIC]
Marketers often wonder how they should quantify the ROI of their social media activities.
There’s rarely a straightforward answer to this – it always depends on the specific objectives of the brand, and social media’s role within the broader marketing mix – but this handy infographic from CouponCabin offers some ideas on the kinds of things marketers could measure, and how they impact the brand’s bottom line:
Thanks to the folks at eConsultancy for introducing us to the graphic.
Simon Kemp is Managing Director of We Are Social in Singapore. We Are Social is a conversation agency with offices in London, Paris, Milan, Munich, Singapore, Sydney & São Paulo. We help brands to listen, understand and engage in conversations in social media. If you’d like to chat, please email us at sayhello [at] wearesocial [dot] sg, or say hello on twitter: ...
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