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How to Choose the Right Social Media Vendor: Webcast On-Demand

by Evan Cook on 01/25/2010 15:57   3 comments , 1102 views
How do you ask the right questions to find the right social media partner? This latest collaboration between Social Media Group and Social Media Today, recorded on Thursday 1/21/10, offers a roadmap for companies looking for outside partners to help develop and implement their social media strategy.

SMG's CEO Maggie Fox and Director of Strategy Doug Walker spoke with SMG client Scott Monty, Ford Motor Company's Global Digital & Multimedia Communications Manager, about what a company like Ford looks for in a social partner.

Ford was recently named 2009's "Most Social Brand of the Year" by the Society for New Communications Research. SMG recently released their "Social Media RFP Template," a resource designed to help companies find the best social media vendor for the job.

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Adding Value with Online Community: Listen to the Webcast On-Demand

by Evan Cook on 12/21/2009 13:03   0 comments , 1923 views
Categories: Social Customer, Communities, Podcasts
Tags: online communities, measurement, community building, best practices, community management, track success

The third webcast in the ongoing series that Social Media Today has launched in cooperation with the Social Media Group focused on the idea of nurturing and leveraging online community. We encourage you to listen to the recording of the live session below.

  • What are the various types of community and what are some of their reasons for being?
  • What makes an online community work?
  • How do you measure success? Operationally? Bottom-line?
  • What are the ways that communities fail?
  • What are the best platforms and technologies available?
  • How should you budget for costs?

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When PR and Interactive Marketing Collide: Listen to the Webcast Recording

by Evan Cook on 11/05/2009 12:40   0 comments , 2238 views
What should the relationship between PR and Marketing departments look like in a time when the very lines between the two disciplines are increasingly blurry? Who among PR firms, agencies, and marketing departments is best equipped to guide influencers, direct word of mouth, and represent a brand with social media in the mix? Are there different strategies, and is content more important, in B2B as opposed to B2C marketing?

In an attempt to answer these questions and more, and to provide a guide for navigating the changes occurring in PR and Marketing, Social Media Today partnered with the Social Media Group once again to present an interactive webcast on the subject. A recording of yesterday's discussion is now available below:

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The Ethics of Blogging: Listen to the Webcast On-Demand

by Robin Fray Carey on 09/29/2009 05:00   0 comments , 1978 views
As more and more people turn to the social web for news and opinions they can trust, the need for a strong commitment to ethical practices grows more urgent. The true power of social media lies in how it can amplify word of mouth.

Social Media Today partnered with the Social Media Group to present a webcast called "The Ethics of Blogging." If we can judge it by the number of questions we received and the chatter on our Twitter hashtag, #smtwebcast, it was a big hit. Many thanks to our fantastic moderator, Maggie Fox, and our knowledgable and vocal panel of experts, Augie Ray, Daniel Tunkelang, and John Jantsch.

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