Marketing goes to the dogs: owners swap poop for wifi
Mexican internet portal Terra is encouraging dog owners to scoop the poop by offering them free WiFi in return. The company is piloting the idea at 10 parks in Mexico City.
The greater the weight of your dog’s, umm, contribution, the more minutes are added — so everyone can enjoy a poop-free park. When the poop is dropped into a special receptacle, free wifi minutes are awarded, based on the weight.
The DDB Mexico program brings smiles to every single person who
encounters it. Because, really, what’s not to like?!
To get additional mileage from the stunt, they should be adding a Pinterest board, a Twitter contest, and a “guess the weight” game.
Terra, please, please bring this program to New York City!
image: via Ad Age Creativity
B.L. Ochman is a uniquely experienced digital pioneer who has been helping blue chip brands incorporate social media into their marketing strategy since 1996. She also is a Google-certified GooglePlus Helpouts Coach, YouTube partner and YouTube Channel Creator. Publisher of What's Next Blog, she also is co-producer of the weekly Beyond Social Media Show and an active Google+ participant
Other Posts by BL Ochman
Social Media Today