Where Have All the Hippies Gone? Monetization, Data and Social Media
An exclusive, live webinar from Social Media Today
October 11th at 12pm EST / 9am PST
We define "hippies" as individuals who are not centered around making a profit or having a "revenue model." In the early days of the social Web, strategies for making money took a back seat to building traffic and refining the software platform. Many companies focused on giving the platform away for free and serving users well in order to win their loyalty and perhaps even their dependence on the social platform. The next stage of the social web is monetization, or figuring out how to profit from from the presence of many habitual users and the information gathered about those users. In this webinar, the panelists will explore the various strategies that companies are adopting to pay their way on the social web.
We'll cover the following questions as well as yours:
About the Panel:
Judy Shapiro is CEO and founder of engageSimply, a commerce marketing Technology Company creating an opt-in marketing network for brands, content producers and consumers. An industry veteran, Judy has a deep sense of technology marketing trends having worked at AT&T, Bell Labs, Lucent, CA, Comodo and Paltalk. Her focus is on how emerging marketing technology can best be harnessed into an ROI based marketing model. She applies the latest thinking in marketing theory with a pragmatic, practitioner’s approach to online marketing and eCommerce. Judy contributes regularly to AdAge.com, Social Media Today and in HuffingtonPost, where her “Judy Consumer” articles expose how technology is impacting average consumers. Her work has appeared in All Things D, CNN, Forbes, USAToday, Business Insider, AOL, Daily News and Crain’s and she speaks at conferences including SXSW, CTAM, ad:tech, Digital Hollywood and Marketing Forum.
Maggie Fox is the founder and CEO of Social Media Group, established in 2006 and one of the world’s most highly respected independent agencies helping business navigate the socially engaged Web. Pioneers in their field, Social Media Group has developed social media strategies for some of the best-known brands in Europe and North America, including; Ford Motor Company, SAP Global Marketing, Norwegian Cruise Line, 3M and Thomson Reuters. Maggie has been interviewed about social media by The Washington Post, CBC Radio, The Globe and Mail, CBC News, CTV News, AdAge and The Financial Post, among others. She was also named one of the Top 100 Marketers in the 100th anniversary edition of Marketing Magazine and sits on the Board of the Empire Club of Canada.