The Latest
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BeReal Sold To French Video Game Developer for $500M
Voodoo plans to launch ads in the app and to grow its active user base to 100 million.
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YouTube Tests QR Codes for Channels, User-Generated Shorts Effects
Creators can now access a unique QR code for their YouTube channel to help facilitate broader connection.
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Likes Are Now Private on X
You no longer need to worry about people looking up your Likes on X.
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TikTok Shares Insights Into Key Considerations for Brand Marketing
The new guide looks at how brands can utilize creative elements to boost their reach and resonance.
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Reddit Announces Brand Safety and Suitability Partnership With DoubleVerify
DoubleVerify will offer assurance that ads are being displayed in safe environments on Reddit, within the limits of its reporting tools.
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Google Adds WhatsApp Integration for Business Listings in Brazil
Google Search users in Brazil can initiate a WhatsApp chat directly from search results for local businesses.
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Snapchat Adds AR Lenses to Skype Chats
The platform once again is looking to broaden access to its AR features as it refocuses on major markets.
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Instagram Chief Shares Insights Into Its Algorithms, Creator Monetization and More
The in-depth discussion with Adam Mosseri about the state of Instagram includes insights into the most important factors that define post reach.
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YouTube’s Updated Desktop UI Is Now Available to All Premium Subscribers
The refreshed viewing experience is intended to make it easier to find related content and engage with comments.
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OpenAI Appoints Former Leaders from Nextdoor and Instagram to Its Team
OpenAI is setting itself up for the next stage of growth.
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YouTube Tests Comment Topic Sorting on Shorts Clips
The new sorting process uses AI to detect common themes within video comments.
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Google Launches New Connected TV Ad Placement Options
A new video ad option for your planning.
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The Power of Nostalgia in Social Media Marketing [Infographic]
Nostalgia can drive emotional response and boost brand messaging.
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Pinterest Launches Promotional Campaign to Highlight Discovery
The new campaign aims to showcase how people can find their niche in the app.
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Instagram’s Experimenting With Virtual Pets for Stories
A new way to incentivize IG Stories engagement may be on the horizon via virtual pets that change in appearance based on how many likes a post gets.
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No, You Can’t Opt Out of Meta Using Your Posts for AI Training
Yes, Meta is using your public posts to train its AI systems.
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Threads May Be Looking to Change How Hashtags Work in the App
Amid an ongoing debate about the relevance of hashtags, the Threads team is testing a new means to boost their use.
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Instagram May Soon Enable You to Cross-Post Stories to WhatsApp
This could be a new opportunity to reach a wider audience with the same amount of content.
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Meta Previews Business Messaging Updates at ‘Conversations’ Conference
Meta’s unveiled a range of new business messaging considerations.
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Instagram Experiments With Audience Feedback for Unpublished Reels Clips
See what people think of your Reels before posting to everybody.
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X Is Testing Advanced Account Analytics Features
X is looking to bring back some more advanced analytics elements.
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Snap Shares Insight Into the Effectiveness of AR for Brand Promotion
Snapchat’s AR tools can help to enhance brand messaging.
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WhatsApp Channels Is Now up to 500M Users
WhatsApp Channels is a one-to-many broadcast messaging option.
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X Adds Option To Filter Searches by Verified Accounts Only
You can now filter your search by paying users only. If you want.
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LinkedIn Adds Premium Video Ad Placement, More AI Ad Tools
Some new ad options coming to LinkedIn.