The visual nature of infographics lends itself to fast-moving social feeds - elements can be clipped out and used as teasers, complex information can be condensed into more engaging, shareable formats and stats and tips and be included within a single flow, as opposed to being buried in a pages long report.
And in addition to this, infographics can also help in your lead generation efforts?
How? That's the focus of this new infographic from the team at Spiralytics, which looks at how you can format your infographics to focus on lead gen, and what types of information you should include.
The graphic also outlines a range of data points on the effectiveness of this approach - you can read Spiralytics' full report here, or take a look at the infographic below.