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How to Use Hashtags to Increase Your Social Media Presence

April 16, 2014 by Warren Knight

#Hashtags.

Hashtags first started out on Twitter and have made their way onto all of the most popular social networks including Facebook, Pinterest, Instagram and Google+. The use of a Hashtag in a strategic way can be effective when creating popularity around your brand or business. They will help you find relevant conversations and interesting people to follow.[read more]

Organic Reach Is Dead: Is Facebook Still a Preferred Medium for Brands and SMEs?

April 16, 2014 by Prasant Naidu

Is Facebook still viable for marketers?

Social media plays a major role in content discovery and Facebook leads the efforts. However the saying that the world’s most popular social networking site with more than 1.23 billion monthly users also helps you reach out to your audience organically, is no longer true.[read more]

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Breathing Life Into Email Campaigns

April 16, 2014 by Sherry Chao

Better email campaigns.

Email is a must for B2C companies, due to its effectiveness and ROI in comparison with other digital channels. However, consumer expectations for email are evolving, and companies need to adapt and use new strategies to gain opens, clicks and conversions.[read more]

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Facebook Has Made New Algorithm Updates: Spammy Social Marketers Beware!

April 16, 2014 by Nathan Mendenhall

New algorithm updates on Facebook.

Facebook has made an update to the News Feed algorithm that has been a long time coming. If you are like me, you are very tired of being asked to Like a photo to save a baby seal or seeing the same content over and over. This kind of content is NOT social media marketing.[read more]

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The New Backstage Pass Takes Center Stage: Performing Arts Is Now Tweet or Perish

April 16, 2014 by Andy Newbom

Performing arts is now tweet or perish.

In many endeavors seeing “how the sausage is made’ is a distinct turn-off. Performing arts are entirely different. Seeing backstage and before and after performances, getting to meet the artists themselves and living vicariously through them, adds richness and intensity to the entire experience.[read more]

Differences in Using Social Media Around the Globe

April 16, 2014 by Natascha Thomson

Ingeborg van Beusekom, SAP Nederland BV.

Silicon Valley (the home of many hot social media platforms) is not representative of the whole US but overall, the sentiment towards social media in the USA is overall positive. There are concerns about privacy and online bullying, but most businesses have embraced social media, especially Facebook, LinkedIn and Twitter, to engage with their target audience.[read more]

11 Lessons about Digital Communities from Rome: A Photo Essay

April 16, 2014 by Courtney Hunt

Rome.

It may be an ancient, bricks and mortar city, but the buildings, infrastructure and inhabitants of Rome offer many design insights into cyberspace, particularly when it comes to building, maintaining, and participating in digital communities. This post shares 11 lessons, organized into three feng shui-inspired themes.[read more]

What Caused the NSFW Tweet from US Airways

April 15, 2014 by Prasant Naidu
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US Airways' tweet disaster

Goof ups by brands on social media aren’t new. But what happened yesterday with US Airways is the worst nightmare a brand could face on social media. The airline is now occupied with damage control after inadvertently publishing a pornographic tweet in response to a frustrated customer query.[read more]

Instagram for Small Businesses: Your New Best Friend

April 15, 2014 by Stephanie Jones

Instagram.

Instagram is possibly the new lifeblood of social media platforms for small businesses. Is that overdramatic? Whether you’re brand spanking new to the world of Instagram or have found yourself unsure of how to manage your account, here are some tips to turn you into a small business Instagram marketing guru.[read more]

How to Use Social Analytics to Improve Your Performance

April 15, 2014 by Steve Rayson

Social analytics.

Insight from social media analytics is a secret weapon for marketers. We take a look at how social analytics can give you the competitive edge in your marketing. Big data is very much in vogue these days and social media networks are some of the largest sources of big data. There are literally billions of posts, interactions and shares which you can analyze.[read more]

Overcoming the 7 Greatest Content Marketing Challenges of 2014

April 15, 2014 by Chad Pollitt

Content marketing planner

Curata, a content curation software company, recently published its 2014 Content Marketing Tactics Planner using survey data it gathered from more than 500 marketers. While the ebook itself is chock-full of good advice and insights, the stack ranking of the perceived challenges of marketers really caught my attention.[read more]

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Emerging Applications of Social Data for Business

April 15, 2014 by Rick Delgado

Social data for business.

Social media data holds many advantages for businesses. Companies can leverage it to make more accurate comparisons with their competition. It can also improve business performance by decreasing the amount of time needed to collect and access important data, freeing up more time and resources to run more effective campaigns.[read more]

Meet Heartbleed: The Huge New Security Flaw for Secure Websites

April 15, 2014 by Jared Howe

Heartbleed.

Have you heard of Heartbleed? This is a big deal if you care about your online security, as attackers can steal your website login information as well as other sensitive information like any credit card information exchanged with an online retailer website like Amazon and others. What can you do? Keep reading.[read more]

Keep Cyber-Safe: 2 Tips to Protect Your Online Identity

April 15, 2014 by Natascha Thomson

Protect your online identity.

I generally try to do some "house keeping" at the beginning of each year but, of course, it pays to implement the tips below whenever you get to it. Cyber security, or rather the lack thereof, is one of the main threats of our time. Here two simple tips that could make the difference.[read more]

Paying for Facebook

April 15, 2014 by Sue Cockburn
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Paying for Facebook.

If you want to reach your Facebook fans, you’re going to have to spend money. Many businesses are prepared to spend money to build their fan base, yet balk at the idea of paying to get their posts into the newsfeed of their fans. But, if you’re not prepared to spend money, you should question the value of your business being on Facebook.[read more]

5 Ways to Take Advantage of Twitter's New Layout

April 15, 2014 by Sharmin Kent

Twitter’s new layout.

Tweets that are shared often now get more page real estate and appear larger on a Twitter account’s timeline. Brands looking to attract more retweets and keep users on their pages need to optimize their tweets for maximum tweetability. But how? Pay attention to what your followers are tweeting about, and use those key words.[read more]

Collaborative Marketing Without the Risk

April 15, 2014 by Jennifer O'Reilly

Collaborative marketing / shutterstock

We seem to have gotten used to a distributed way of business — where marketing, especially social media marketing doesn’t happen in one place. As wonderful as collaborating in this manner is, many of us haven’t paid attention to the risky behaviors that could cause hiccups in our process.[read more]

5 Ways Small Businesses Can Make a Big Impact on Social Media

April 15, 2014 by Stephanie Jones

small business owners and social media

Whether it’s a lack of time, budget or know-how, keeping your small business off of social media might just be the missing puzzle piece to a profitable year. It’s time to fix it! Here are five actionable ways small businesses can make a big impact on social media.[read more]

Improving Content by Breaking Your Addiction to Links

April 15, 2014 by Matthew Peneycad

Break that link addiction

Links are good. They let us – well – link to longer format content that we’ve curated from the web or spent time and effort to create ourselves. We know how often they’re clicked, where they’re clicked, the origin of their click, and more. All valuable intel. This said, I think we all might be a little addicted to our blue-underlined friends.[read more]

A Social Butterfly's Guide to Social Media

April 15, 2014 by Wendy Baird

Social butterfly on social media. 

For extroverts, being social is usually effortless. It can also be distracting and time consuming which leads to oversharing and missed connections. For those who tend to be more extroverted, here are some tips to help you prioritize your social actions.[read more]

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