What Angelina Jolie’s Leg Can Teach us About Marketing
Facebook Timeline for Brands: What Does This Mean for Marketers?
Expert Review: Tony Hsieh on The End of Business as Usual
Pinterest's Potential Pitfall
Pinterest is quickly becoming social media's new darling, though its greatest strength may also be its greatest weakness. [read more]
Why Social Networks Like Pinterest Will Never Be Marketing-Free
Since the recent explosion in popularity of Pinterest, many marketers have been experimenting with how they can take advantage of it for business. And as evidenced by the success of HubSpot's new ebook on how to use Pinterest for business, which has been downloaded by over 37,000 people, it looks like a lot of you are interested in figuring out how to leverage this new social channel for your marketing efforts, too, regardless of whether you're a B2C or a B2B company. [read more]
Facebook Timeline for Brands: What Does This Mean for Marketers?
Beth McCabe, VP/Director, Social Marketing & Technology, at Digitas, explores how Facebook Timeline for Brands will affect marketers. [read more]
Facebook Rolls Out Fan Page Timeline
We have all been waiting for timeline to take effect on fan pages, and a lot of us have been speculating what might be changing. Well the changes are here, and our last post “Facebook Tabs are Getting Wider?” was not far off. We even nailed the spot that applications would show, and the exact size the new tabs would be. The tabs have gotten wider as expected, but what else has changed? [read more]
Facebook Brand Pages : 4 Ways to Humanise Your Brand
It's official - Timeline for Facebook Brand Pages are here, and will be rolled out for all Facebook Brand Pages come March 30th 2012. Personally, I'm a huge fan of this new product offering - while it certainly does take some getting used to, this allows brands to get more visually creative and tell the stories of their brand histories more effectively. [read more]
Social Media is a Mandate from Your Customers [CONVO]
In this convo, Alex Schott, Entergy's Manager, Social Media & Multimedia, describes a framework for managing the weather conversation — preparing before, reporting during and solving after the storm. He also shares how the company integrates broadcast and social media to reach as many customers as possible during a storm. Crisis communications is only one element of Entergy's expanding social media activities intended to provide information, improve support capabilities and, in time, sell energy services. [read more]
Mobile Marketing Strategies: Are Consumers Way Ahead of Businesses?
Mobile devices present a new challenge for companies’ marketing departments. People are choosing new information and communication channels. But are businesses responding to new consumer demands? “While online consumer behaviour is changing radically, companies don’t always have enough dynamism to follow the pace of change,” says Silvina Moschini, expert in technology and digital media. [read more]
Top 5 Social Media Disasters (That Really Should Have Been Avoided)
For the at-risk institution, a publicly traded company, or any business that cares about its reputation, an insensitive or out-of-context tweet can be costly. Catch social media non-compliance before it’s too late, and you can spare yourself a social media disaster like these. [read more]
Socializing the Online Newsroom: The Press Release
There has been a lot of discussion about the idea of a social media press release and what it should contain.Press releases have been around for a long time and have served the purpose of providing details of an upcoming event, financial announcement, or new product launch. With the advent of social media, there have been countless blog... [read more]
Tell Your Brand's Story on Facebook Timeline
The concept of Timeline alone delivers a number of options for engagement wherein brands can highlight memorable points in their history—allowing fans to understand and relate to company milestones. Likeable Media was a by-product of my wedding in 2006, a word-of-mouth marketing event that sparked meaningful relationships with many current clients. [read more]
Facebook's 3 Announcements Which Could Make Marketers Happy
Exactly at 1.00PM Eastern Time Zone the Keynote speakers COO Sheryl Sandberg, VP of Product Christopher Cox, Director of Global Business Marketing Mike Hoefflinger and VP Business & Marketing Partnerchips announced the following major changes and enhancements to our beloved Facebook, targeting especially marketers for the new epic "F-Commerce". [read more]
Liberating Big Data: Can You Be Part of the Online Data Revolution?
An exclusive, live webinar from Social Media Today March 6th at 12pm EST / 9am PSTRegister here! Big Data is discussed everywhere these days. It's now understood as an unavoidable fact of life that data is being collected everywhere about nearly everything you and other consumers and businesses do online. But beyond that, it’s often... [read more]
When did you transform...a young mother blogs a letter to her daughter.
"When did you transform" features blogger Lisa Tabet-Chavez reading a letter to her small daughter, www.howtobeakidagain.blogspot.com. Part of Elastic Lab’s Culture of Content Creation series on digital content creators. Filmmaker: Bennie Harris [read more]
Audio Archive: B2B and the Complex Sale
B2B and the Complex SaleThe nature of complex sales has changed dramatically with the adoption of the Internet as a research tool. People on the sales end are much less in control of the process because customers can now find out much about the supplier without asking them directly. Potential customers can discover facts about the... [read more]
KLM: A Company That 'Gets' Social Media
While many companies struggle with social media, KLM is one who definitely "gets it." [read more]
How to analyse influence via dynamic conversations - mapping social media week
To understand influence, you need to get beyond a static view of how conversations work to analyse the dynamics of a dialogue. This unique approach helps people find, identify and engage with key influentials in the right way [read more]
Fan Pages get Timeline! (pics)
Facebook Brand Pages have made the switch to timeline. What are the changes you will be facing? What will happen to your tabs? Where will your applications go? See the images and explanations of all the changes. [read more]
I’m in Google Hell: A Cautionary Tale
You’re breaking my heart Google: It's been weeks since my Gmail account was hacked. You don’t write. You don’t call. This is a cautionary tale for anyone with too much of their online lives in Google's hands ... [read more]
Turn Negative Online Comments into Business Opportunities
Have you heard the phrase: “Any publicity is good publicity” before? It’s commonly used in the entertainment industry to refer to actors who are in the press because of something bad they have done. While not necessarily how the actor may wish to be represented, being in the press means exposure. Exposure translates to opportunities... [read more]
How to Retain Your Customers for the Long-Term
Business doesn’t just happen in the development process of a product or service, it happens in the small personal interactions that allow us to show each other who we are and what we believe in. [read more]
Three Social Media Lessons from Dell: It's Not All About Sales
A tour of Dell's Social Media Listening Command Center provided some key takeaways, including that social media ROI is not all about sales. [read more]
Protect Yourself from Facebook Scams with Facecrooks: The Social Media Privacy Report
We reported on a few select scams floating around Facebook early last year: these included tax season frauds and a Japan earthquake relief scheme. Unfortunately, these are only two of countless scams that filter through the social network on a daily basis. If you are concerned about these schemes, visit our partner site Facecrooks.com. [read more]
Trend Watch: Social Profile Pruning
According to a new Pew Internet study, two-thirds of profile owners (63%) have deleted people from their networks or friend lists, up from 56% in 2009. Another 44% say they have deleted comments that others have made on their profile, up from just 36% two years prior. [read more]
Easy Video Creation on Facebook [cool tool alert!]
If you don't feel inclined to shoot video but you do take a lot of photos (and it seems everyone does now that cameras are integrated into our phones), you can create impactful videos with your photos. I've been using Animoto to do this for a few years. And, I've discovered a new Facebook application that works in a similar way and in fact, is even simpler: Slidemotion Video Express. [read more]
Measuring Influence on Pinterest
With Pinterest's growth continuing at break neck speed new measurement tools are being released to help brands better understand the results of their usage. Two tools worth noting are PinPuff and PinClout that give Klout like figures on how 'pinfluential' you are. [read more]
Are You A Social Hoarder Or A Social Networker?
Are you a hoarder or a networker? If you’re a networker, why aren’t you spending more time networking? [read more]
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Jonathan Salem Baskin is an author who writes a regular column on Advertising Age & posts on his award-winning blog. More »
John Bell heads up the 360° Digital Influence team & teaches graduate studies in Digital Influence at Johns Hopkins University. More »
Don Bulmer is Vice President of Communication Strategy at Royal Dutch Shell More »
John Byrne is chairman & editor-in-chief of C-Change Media Inc. & the author or co-author of eight books. More »
Gini Dietrich Gini Dietrich is the founder and chief executive officer of Arment Dietrich, Inc. More »
Vanessa DiMauro is the CEO of Leader Networks & has been creating successful online communities for over 15 years. More »
Maggie Fox is the founder and CEO of Social Media Group & was named one of the Top 100 Marketers in Marketing Magazine. More »
Laurent Francois I lead the marketing&development hub @ Express Roularta Services, a media company. I focus on 2 main brands (L'Express, More »
Rachel Happe is a Co-Founder and Principal at The Community Roundtable & a blogger at The Social Organization. More »
JD Lasica is a consultant who is considered one of the leading authorities on social media & user-created media. More »
Brian Solis s author of Engage and is recognized as one of the most prominent thought leaders & authors in new media. More »
- YOU
- David Amerland
- Jay Baer
- Rohit Bhargava
- Sandy Carter
- Vanessa DiMauro
- Debra Ellis
- Paul Fabretti
- Sally Falkow
- Cliff Figallo
- Maggie Fox
- Brad Friedman
- Urs E Gattiker
- Paul Gillin
- Eric Goldstein
- Rachel Happe
- Shel Holtz
- Edwin Huertas
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- Beth Kanter
- Sandy Miller
- Rohn Jay Miller
- Steve Olenski
- Tom Pick
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- Brian Solis
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- Hollis Tibbetts
Marketing Measurement in Vietnam Seminar
When: Thu, 2012-03-01
Social Customer Engagement Case Studies Webinar
When: Thu, 2012-03-01
BEGINNERS PHOTOGRAPHY WORKSHOP 1st to 4th March 2012
When: Thu, 2012-03-01
Wildfire to Host Free Webinar on Best Practices in Switching to Facebook’s Timeline Pages for Brands: March 2 at 10am PT
When: Fri, 2012-03-02
Social Media & PR Conference
When: Mon, 2012-03-05
Social Media & PR Conference
When: Thu, 2012-03-08

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