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Companies That Got It Right on Pinterest

February 14, 2012 by Nina Churchill
with 297 views
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Brian A Jackson/shutterstock

Pinterest will continue to grow fast, hopefully catching the eye of a more diverse set of users (i.e. men), making Pinterest a better place for more unique companies to participate. If you think your company would be great on Pinterest, go ahead, start pinning! [read more]

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5 Techniques To Get Your Business To Top of Google

February 14, 2012 by Sara Schnoover
with 1,593 views
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Getting to the top of Google isn’t easy, but it’s not impossible, either. Follow these five techniques carefully and you’ll see your search engine rankings rise significantly. [read more]

Best Practices from Carmine Gallo, author of "The Power of foursquare"

February 14, 2012 by Mike Lewis
with 197 views
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Learn more about the power of C-H-E-C-K-I-N, or the seven ways to unlocking your business potential by using foursquare: Connect with Your Brand, Harness New Fans, Engage Your Followers, Create Rewards, Knock-Out the Competition, Incentivize Your Customers, Never Stop Entertaining, based on Gallo’sThe Power of Foursquare [read more]

Using Social in Crisis in Higher Education

February 14, 2012 by Chris Syme
with 200 views
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leedsn/shutterstock

A recent study found that the majority of higher education institutions have had one or more potential reputation-damaging events discussed in traditional and social media channels in the last 12 months. In addition, while 85 percent of reporting schools have crisis communications policies, only 59 percent of those policies address the use of social media in a crisis. [read more]

The Trouble with PR Links

February 14, 2012 by Gini Dietrich
with 105 views
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caliber_3D/shutterstock

There has been a great deal of chatter in the search community about PR vs. SEO, or how PR campaigns can supplement the link building done by SEO. The idea that a PR campaign can take the place of an SEO campaign is simply not true. [read more]

Corporate Blogging on the Decline

February 14, 2012 by Brad Friedman
with 123 views
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About ten days ago I wrote a post about corporate blogging.  My premise was that the corporate blog was a bit of a different beast than the individual blog. The corporate blog requires some thought and planning.  As a follow-up, I’d like to share this post with you. The premise of this post is that corporate blogging is on the... [read more]

UK businesses - To 'pin' or not to 'pin'? That is the question.

February 14, 2012 by Michael Thomas
with 64 views
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Pinterest has become the newest craze in social media. There's plenty of discussions about how it's worked for US businesses, but what about those in the UK? Let's start the discussion. [read more]

Human Media Practices

February 14, 2012 by Isra Garcia
with 89 views
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Here you have some practices that help to explain the phenomenon of Human Media and how it leverages the Social Web through Human Business Interactions. [read more]

How Our Social Media Week Data-Viz Works

February 14, 2012 by Dominick Soar
with 35 views
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We’ve just posted a shiny new dataviz on our website, which pits the different host cities of Social Media Week against each other in a royal rumble of skyscraper proportions. Each city is represented by the tallest building located in that city, from London’s amazing new Shard building to the Washington monument in DC. We’ve created... [read more]

The History of Marketing (infographic)

February 14, 2012 by Brad Friedman
with 229 views
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The long journey through technology, technique, targeting and customer relations. [read more]

How to Target Your Audience and Engage Online

February 14, 2012 by Your Social Move
with 123 views
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Successful execution of a social media strategy requires an understanding of your target audience and creatively influencing their behavior. Engage and delight your audience with these helpful strategies. [read more]

The New Online Video Landscape (and How to Take Advantage of it)

February 14, 2012 by Andrew Hanelly
with 49 views
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There is a growing desire for digital content; online video in particular. With the increasing numbers of tablets and web enabled TV’s and Tivos in the hands (and on the walls and TV stands) of consumers, the demand for compelling online video has grown exponentially compared to the amount of quality content available. [read more]

The Path to Social Media Maturity – a Hypothesis on Corporate Social Media Development

February 14, 2012 by Will Taylor
with 65 views
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Most companies start with a groundswell of activity. Those proud corporate advocates within a company will begin to blog, or to Tweet, of their own volition. Almost incidentally, they will admit working for Company X, and may perhaps put it on their profile pages. [read more]

Using Foursquare for Your Local Business

February 14, 2012 by Jian james
with 954 views
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Image by Matthew Hurst via Flickr

Foursquare is an amazing way to market your business because it makes the process of social discovery and check-in fun. Here are some ways in which you can use Foursquare for your local business: FIRST STEP: Before you do anything, the first and most crucial step is to claim your venue on Foursquare if you haven’t had the chance to do... [read more]

Facebook Timeline Coming for Businesses

February 14, 2012 by Gini Dietrich
with 223 views
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I have good news! Rumor has it Facebook is rolling out its timeline feature to business pages this month. I know, I know. Some of you hate timeline (I personally love it). But, if you run a business or branded page, this is good news. [read more]

10 Ways Your Business Can Use Valentine’s Day on Social Media [Daily Dose]

February 14, 2012 by Julia Campbell
with 77 views
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Image: Courtesy of author blog

Despite what you may think, cupid-themed marketing is not just for restaurants, florists and jewelers. There are many types of businesses that can use this sweet holiday to build their online communities and customer base. [read more]

How Do You Use Pinterest?

February 14, 2012 by Gursharn Kandola
with 1,013 views
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I’ve been exploring Pinterest over the last few days and have become victim to its addictive layout and discovery possibilities. It’s almost like the first time I was on the internet… you just dig deeper and deeper and the next thing you know, it’s 3 hours later (or 3am so I’ve decided to blog about it). Over the past 2 years, Pinterest... [read more]

Social TV: Social Marketing Practices that Translate Beyond Television

February 13, 2012 by Mike Lewis
with 805 views
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Bruce Rolff/shutterstock

For us marketers engaging in a dialogue with your key audience and cultivating that ongoing relationship is crucial to maintaining brand awareness and loyalty. Social TV is no exception. In the largely uncharted waters of social media, Social TV is an arena marketers can no longer afford to ignore. People are using this space at a rapidly growing rate, and certain television networks, like Discovery Communications LLC and USA Networks, are reaping the benefits. In this post, I’ll discuss what Social TV is reviving an industry, pronounced by many pundits as slowly dying. What can we as brand marketers learn from this Social TV revolution in media? Plenty. [read more]

Is That Social Media Firm Worth Their Salt?

February 13, 2012 by Morgan Barnhart
with 367 views
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Valenta/shutterstock

Anyone can slap up a website in a few hours and call themselves an expert. But those who do their due diligence in research won’t get suckered into the hype. Here are 7 ways to find out if a social media firm is really worth their salt or if they’re just pulling your leg so they can take your money and run. [read more]

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Bringing Sexy Back: How LinkedIn Groups Can Revitalize Your Industry

February 13, 2012 by Mark Quinn
with 406 views
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Just about everyone is doing something on their mattress other than sleeping on it – I think you know where I’m going here. How many mattress companies have used advertising to overtly extol their mattresses’ virtues between the sheets, if you will? Not many! [read more]

Twitter Powers Jeremy Lin’s Rise to NBA – and Social Media – Superstar

February 13, 2012 by Tom Buchheim
with 224 views
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Lin’s story is not just about follower count, it’s also about the conversation. And Lin dominates the talk on Twitter every time he suits up. According to Trendistic, “Jeremy Lin” was included in as much as 1.69 percent of tweets worldwide on Friday, Feb. 10 (9 p.m. CST). In his previous three games, he garnered 0.12, 0.17 and 0.19 percent of the Twitter conversation, respectively. [read more]

An In-Depth Perspective of Facebook EdgeRank

February 13, 2012 by Daniel McGaw
with 330 views
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Pan Xunbin / Shutterstock.com

You might be wondering why there are many posts made by you and your friends but why only a few of them are seen in the News Feed? In order for your post to be seen on the feed, there are three components you have to remember: affinity, weight, and recency. Each of these components plays an important role in the edge rank algorithm. Therefore, edges seen on your News Feed are not randomly selected. [read more]

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