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Personal Branding: It All Began With A Picture

May 19, 2012 by Daniel Schawbel
with 1,610 views
5

Your photo speaks volumes about you: make sure those volumes are filled in with your hopes, aspirations, personality and talent and not the result of a haphazard occurrence that you have been too careless to display. Your quality picture will pay off big: and the more visible you are, the higher the return. So get ready to collect. [read more]

New Facebook Offers for Businesses

May 19, 2012 by Danielle Leitch
with 618 views
0

Facebook just released new posting functionality for offers that will help businesses post deals to their Timeline for fans to redeem.   Currently the functionality being released is to a limited number of Facebook Business Pages, but will... [read more]

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10 B2B Tips – Promote Your Blog

May 19, 2012 by Wendy Bryant-Beswick
with 573 views
0

Corporate blogs are especially challenging given multiple contributors and groups participating. Whether you’re an individual starting a blog, a start-up, mid-size company or large corporation the steps to promote follow the same path. Promotions for blogging and how you treat the blog are woven together. I’ll outline overarching promotions tactics you can employ to promote your blog and gain wider visibility. [read more]

4 Examples of Driving Marketing Strategies with Social Login Analytics

May 19, 2012 by Beth Thouin
with 338 views
0

When an online visitor logs in to your website using one of their social networks, their social profile data and login behavior are captured, aggregated, and ... presented in a clear Google-inspired analytics dashboard. The analytics provide insight into your clients’ social profiles and tell you: who is logging in, sharing, sending referrals back to your website as well as through which network. [read more]

The Real Reason GM Left Facebook

May 18, 2012 by Steve Olenski
with 1,194 views
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GM left Facebook because they forgot the one cardinal rule - always please the client. [read more]

Social Media Is Taking Over Search & SEO

May 18, 2012 by Wendy Bryant-Beswick
with 443 views
0

I would argue that without participation in social media your SEO and search effort is working at 50%. If you think sophisticated audiences aren’t using social, then think again. Over 5 million high networth investors use LinkedIn. According to a Hubspot 2011 survey of 611 advisors, 61% said they had landed a new client directly from LinkedIn. [read more]

ViDEO: Social Business for B2B in Healthcare [case study]

May 18, 2012 by Maddie Grant
with 230 views
0

This short and sweet B2B case study discussed by Sandy Carter of IBM shows us some numbers on how Premier, an alliance of 2500 community hospitals, leverages their online community. Awesome. [read more]

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Confessions of a Social Media Girl: Being part of the “Tweeting Elite” is Bad for Business

May 18, 2012 by Veronica Guzik
with 425 views
3

Word to the wise: if you are a business- FOLLOW YOUR FOLLOWERS. You might think you look like some kind of star to have a few thousand folks following you (whereas you follow about four people), but what does that say to your followers? [read more]

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Social Media Cash Cow: How Facebook’s IPO will Fatten Celebrity Wallets

May 18, 2012 by Jim Vacey
with 277 views
0

With 900 million users on the social media site it is a wonder that there are not any other millionaires walking away from this IPO. With Success stories like Zuckerberg’s the masses can continue to sit on the sidelines and watch the celebrities’ wallets’ girth grow. [read more]

Tech Expert Prediction: A Web 3.0 Boom by 2014

May 18, 2012 by Biserka Anderson
with 310 views
0

We are moving away from classic machines which require a lot of input and interaction towards devices and, more importantly, infrastructures which would enable us to forget about the machine and focus on content, thus providing and obtaining relevant information or help with getting a job done. [read more]

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GM Pulls $10 Million Facebook Ad Campaign – A Blip or a Google Scheme?

May 18, 2012 by Eileen McGovern
with 479 views
2

Or could GM’s move be, as some insiders are theorizing, a result of Google recognizing the advertising competition with Facebook and luring companies away, perhaps with the promise of free ads? Either way, it’s a significant loss for Facebook. But is it really about just Facebook ads and GM? [read more]

5 Ways to Increase Online Registrations Using Social Login

May 18, 2012 by Beth Thouin
with 334 views
0

Social login provides visitors of a website the option to register or sign-in using any of their preferred social network accounts such as Facebook, Twitter and LinkedIn to name only a few. The visitor’s experience is simplified and companies gain access to the visitor’s social data for accurate lead information, even prepopulate registration forms and upload profile pictures. Here are 5 ways to help increase registrations using social login... [read more]

Turning Customer Behavior into Currency: Key Insights from Liz Crawford’s Educational Webinar

May 18, 2012 by Mike Lewis
with 151 views
0

Author/presenter Liz Crawford

Learn some great new ideas and ways to identify key behaviors to effectively elevate your sales strategy from Liz Crawford [read more]

How to Make the Most Out of Your Social Media Buttons

May 17, 2012 by Heather Taylor
with 729 views
0

Whether at the top of the home page, the very bottom in the far right corner, or on some other page altogether, it’s virtually impossible to visit a website that doesn’t have a couple of social media buttons secured within it somewhere anymore. [read more]

Social Data: The New Driver for Marketing Strategy

May 17, 2012 by Beth Thouin
with 809 views
0

Social data is anything and everything collected from social network profiles and behaviors i.e. sharing activity, gender, interests, birthday, etc… And since social media is here to stay, accessing this information has never been more important. [read more]

5 Ways Pepsi's Use of Social Media is Right On

May 17, 2012 by Chris Horton
with 1,172 views
0

Pepsi has recognized that the tech-enabled power shift to the consumer has effectively neutralized many traditional forms of outbound, or push, marketing. Today’s savvy consumer wants to be listened to and courted by marketers. They want direct channels of communication to brands. In short, consumers expect brands to employ inbound marketing best practices as an engagement model. [read more]

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Be More Social Using Buffer for Social Media

May 17, 2012 by Matt Hamilton
with 351 views
0

Using Buffer to schedule social media updates frees time to spend connecting and engaging with your online community. Learn how this tool will help you grow a valuable social following. [read more]

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Hey Twitter, Where Are Our Free Analytics?

May 17, 2012 by Christianna Giordano
with 485 views
0

As a community manager, analytics act as our compass, our teacher, our friend. When Facebook increased their insights, at first we all groaned at deciphering the insanely filled excel downloads, but now knowing every detail about our pages leaves us feeling empowered. Thank you Facebook for giving these to us. For free. (Hint hint, nudge nudge Twitter). [read more]

4 Hurdles to Overcome When Installing Social Login

May 17, 2012 by Beth Thouin
with 233 views
0

Social login is increasingly being adopted by developers. The main reasons developers are jumping on this are: an availability of accurate user data from social networks, a reduction in forgotten usernames and passwords, and an increase in user registrations. However, these benefits do not come without hurdles. [read more]

Facebook IPO, Instant Millionaires and Employee Turnover

May 17, 2012 by Bilal Jaffery
with 302 views
0

What makes me wonder about is the Post-IPO phase of Facebook. What happens when some of them (with options) are rich enough to retire? What will happen to the human intellectual property when the mega-millionaires don’t have to work any more? [read more]

Social Media Guide to the Olympics Part II: The Golden Rules and Other Practical Guidelines

May 17, 2012 by Tia Fisher
with 152 views
0

As a social media marketing professional, do you know the do's and don'ts of the 2012 'Social Olympics'? The eModeration legal team has researched the tricky legalities to bring you Part II of their guide on what is - and crucially isn't - allowed. [read more]

Why Your Social Media Efforts Aren’t Working

May 17, 2012 by Maddie Grant
with 977 views
0

This great slide deck by Olivier Blanchard from FusionMex is chock full of what you need to know about why your social media efforts are stalling. [read more]

Twitter Hashtag Campaigns - What to Consider

May 17, 2012 by Brad Friedman
with 852 views
2

Image from firepolemarketing.com

A well thought out hashtag campaign can have tremendous results. Have you tried your own hashtag campaign? What do you think about some of the hashtag campaigns you’ve seen? [read more]

Decoding Social Login Pricing

May 17, 2012 by Beth Thouin
with 124 views
0

More and more companies are seeing the value in social login. However, when researching providers, there is no industry standard on pricing or features making budgeting difficult. Here is a crash course on what to look for and how to estimate your cost. [read more]

Music, Film, TV: How social media changed the entertainment experience

May 17, 2012 by Brian Solis
with 695 views
0

Behavior counts for everything. Studying it is just the beginning of course. In order to understand and eventually steer behavior, we must translate activity into insights and in turn, translate insights into actionable strategies and programs. The Hollywood Reporter recently published an exclusive poll about social media led by market research firm Penn Schoen Berland. As the report opens, THR notes, “There’s a sea change afoot in how Americans discover and consume entertainment.” [read more]

3 Key Metrics That Matter in the New Subscription Economy

May 17, 2012 by Andre Bourque
with 354 views
0

The new subscription economy introduces a new set of challenges for businesses. This new consumption trend neccessitates a change in the way businesses log and account for sales attention to three key metrics that matter. [read more]

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