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Should Bloggers Use Email Marketing?

May 29, 2012 by Jacqui MacKenzie
with 255 views
0

Email marketing for blogs isn’t extremely common, but it does exist. And, when done right, it can be an extremely effective way to drive traffic to your blog. However, email marketing might not be for every blog. Explore the pros and cons. [read more]

Global Social Media: a Moving Target

May 29, 2012 by Christian Arno
with 342 views
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An estimated billion people use social media worldwide - and more of them are connecting on the move. Much of this growth is in emerging markets such as Brazil and India. [read more]

Nathan Gilliatt on the Latest in Social Media Analytics

May 29, 2012 by Mike Lewis
with 332 views
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Nathan Gilliatt, social media analytics expert and principal at Social Target discusses how social media analytics can enhance customer service, improve brand reputation management and measure overall social media success for businesses. [read more]

When you’re in My House – You’ll live by My Rules!

May 29, 2012 by Brad Friedman
with 153 views
0

The rules I’m suggesting you write and post on your social media sites are often called “Terms of Use.” (I would also suggest your website contain a Privacy Policy, but that is fodder for another time). Examples of a Terms of Use Policy abound, but why go to the trouble of posting them when most visitors will never read them? [read more]

NEW IBM STUDY: CEOs Encourage Employees to Act Like Children

May 30, 2012 by Chris Horton
with 91 views
0

To succeed, CEOs must foster employee collaboration, pay attention to customer insight, increase partnerships, and encourage disruptive innovation. In other words, they must encourage their employees to act like children. [read more]

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How to Use YouTube for Marketing Your Business

May 30, 2012 by Tara Hornor
with 53 views
0

The difference between a website with videos and one without is a characteristic that is weighed heavily within Google’s search engine algorithm. Including video content will increase the perceived quality of your website and also move your site further up in Google’s search results. Remember also that in today’s social media circles, most companies include videos, images, maps, and blogs in their profile and posts. [read more]

Social Media Pizza War: Domino's vs. Pizza Hut

May 30, 2012 by Morgan J. Arnold
with 46 views
0

In the fight for market share, the top pizza brands have launched a social media blitz attempting to capture audience and deepen customer engagement. But, who will be king? [read more]

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Facebook's Failed IPO: Who's to Blame

May 29, 2012 by Drew Hendricks
with 364 views
0

Banks asked for too much stock, Morgan Stanley stayed away, and investors flocked to a company that is underperforming. This created a perfect storm for a failed IPO, and the results should not have been surprising. From this point, one should simply wait and see how low the stock will go before reaching a natural level. [read more]

How Social Media Can Help Save Lives

May 29, 2012 by Eileen McGovern
with 324 views
0


Image: Courtesy of Danilo Rizzuti.

Social media platforms are a great way for connecting and reconnecting people together. But there also is much to be said about the good causes that can be promoted through social media. [read more]

Reddit Drops the Filter and Draws Audiences

May 29, 2012 by Carl Esposti
with 62 views
0

Reddit general manager Erik Martin

The reason for the migration is two-fold: Reddit’s AMAs can draw upwards of a million readers and they stick around for four to five minutes on average. “In terms of scale,it is not unlike going on a late-night talk show,” said Reddit general manager Erik Martin. [read more]

Twitter trumps Facebook as primary source of social media intelligence.

May 29, 2012 by Orlaith Finnegan
with 291 views
0

Survey shows 80% of companies monitor social media but Facebook and Google+ are not regarded as essential sources to monitor [read more]

3 Reasons Why You Need a Social Media Response Triage

May 29, 2012 by Chris Syme
with 403 views
0

A social media response triage is an “if this, then that” flow chart housed in your social media policy that will help you make wise decisions on whether an event is escalating to the point where it needs a response. [read more]

Video Takes Over the Social Realm: How to Tap Into the Phenomenon

May 29, 2012 by Tom Bishop
with 99 views
0

Video is the killer app of social media. Here's how to maximize your social media presence with your clever, funny, well-written, useful online videos. [read more]

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Best Mobile Apps for Students at Online Schools

May 29, 2012 by Drew Hendricks
with 206 views
0

Going back to school is always a challenge, but if you have a laptop, smartphone or tablet, many mobile apps tailored to college students are available to facilitate your pursuit of a degree. [read more]

How HOT is Social Media Lately…

May 29, 2012 by Maggie Fox
with 407 views
0

...when I have my phone I’m mostly perusing through my social sites reading up on what’s new and what’s going on with other people’s lives…so I wondered if this “subconscious” craze is still taking over the world’s populace. Let’s review some high level statistics and see… [read more]

Exciting New Changes to Facebook Timeline

May 29, 2012 by Paul Fabretti
with 3,749 views
0

So, no sooner have we got used to timeline for pages coming in, then Facebook introduce some changes to Timeline…but some of these are pretty handy too! [read more]

Big Data for Beginners

May 28, 2012 by Andre Bourque
with 2,105 views
1

Image: Christian Bailey

I had a friend recently ask, “What’s the big deal, and why now? And, give it to me in laymen’s terms, please.” The “Why now?” of it is because we have changed as a culture. The “Big deal” about this is, done right, it all translates to lower-priced T-shirts, mobile coupons for terrific sandwich shops, and less time spent at the doctor’s office. [read more]

3 Helpful Tips for the Community Manager On the Go

May 28, 2012 by Cara Friedman
with 948 views
0

Being a community manager is a 24/7 job. As the representative of your brand in the social space, you have a huge responsibility to be available and responsive. The problem is, no human being is sitting in front of their laptop hitting the refresh button all day and night. Luckily, there are tons of resources that can help you manage your brand’s communities while on the go. All I can say is, thank goodness for smart phones! Here are three great mobile tips that will help you manage your communities while away from your computer. [read more]

WordPress.com or WordPress.org?

May 28, 2012 by Brad Friedman
with 709 views
0

Though similar, you should be aware of the differences before deciding which way to go. Making the right choice for you in the beginning can go a long way toward making your life easier in the long run. [read more]

'Yelp! I've Fallen! And, I Can't Get Up!' (6 Ways to Prevent and Resolve Negative Online Reviews)

May 28, 2012 by Eric Harr
with 1,221 views
2

Photo by twilite_dreamz via Flickr

Here's everything you need to know about dealing with negative reviews online. [read more]

Spoof Twitter Accounts: Marketing Headache or The New Satire?

May 28, 2012 by Tia Fisher
with 671 views
0

Spoof celebrity Twitter accounts are taking pride of place in social media satire. Twitter even has a special set of regulations to cover them. eModeration looks at some of the best accounts - and gives advice on what to do if you're being parodied. Complain? Ignore? Promote? [read more]

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Managing Social Media in a Crisis: The Good News, the Bad News, and What You Can Do About It

May 28, 2012 by Stan Magniant
with 1,057 views
0

Photo by infomatique via Flickr

What social network sciences can tell us about managing social media in a crisis...Of all brands who got punk'd, to use Jeremiah Owyang's typology, Domino's is certainly up there, due to the infamous video showing the inappropriate behavior of a couple of employees. This example has been rehashed many times, but rarely under the... [read more]

The 3 Missing Links In Twitter

May 27, 2012 by Prasant Naidu
with 1,940 views
6

Image courtesy of author

Three things that are missing from Twitter and having them will definitely increase the user experience.The world of 140 characters or Twitter is like drugs to me. So I tend to maintain a controlled affection towards it otherwise it can take my entire day. Over the years, Twitter has evolved from 140 characters to being  a ... [read more]

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Facebook’s Plans for the World Wide Web

May 27, 2012 by David Amerland
with 1,442 views
2

Photo by Neil T via Flickr

When you’re the world’s largest social network you find it difficult to let defeat slow you down. Facebook may be autocratic in the way it deals with its membership base and it may want to own the web and all its content but it is also the place where everyone goes to hangout online with their friends and it just keeps on growing... [read more]

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