Social Media Predicts the Super Bowl
What's An Average Day on Facebook? [Infographic]
Playing for Change -- and Going Social
Want Facebook Business Results? Get Off of Facebook!
It’s easy to over analyze your content, dig deep into Facebook insights, and beg for likes. It’s easy to blame it on your fans. I’ve heard many business leaders say “our fans don’t like to talk” or “our fans are boring.” Hmmm….. maybe you are the one that is boring? Maybe you are the one who is not providing anything of value? Maybe you have never connected with them in the first place? [read more]
Social Media, the Super Bowl & Why Brands Need to Stay In the Game
Brands cannot sit on the sidelines during the Super Bowl because you never know when a penalty flag may get thrown their way. [read more]
Brand Protection in 5 Simple Steps
Online reputation management is critically important, but relatively simple to develop. It requires three things: planning, proactive listening–and a clear and well-defined response mechanism. [read more]
How to Develop a Social Media Content Calendar
As a community manager working with multiple social channels, it is a challenge to try and create engaging dynamic content, share it, and track it. After establishing the branding voice (tone), I consider the content format and theme to determine what social media channel will be most receptive to the post. Create a content... [read more]
Social Media Round Up for February 3rd
This week, we got our first look into Facebook’s financials with their historic IPO, saw a lot of action on Google+ hangouts, watched a video of Steve Jobs being mocked in an ad for an Android tablet and learned of a partnership between Foursquare and American Express that will save us some money on Pizza Hut pizza for Super Bowl XLVI. [read more]
Social Media Monitoring for Higher Ed
Social media monitoring is a crucial component for any social media strategy. Your institution needs to decide whether an enterprise application is worth the steep investment. Remember that they are only tools, meaning that the person operating them determines their effectiveness. [read more]
Smartphones, Tablets, PCs, The Devices People Use to Discover Information in Social Media (and when)
This isn’t a one size fits all approach which many publishers typically design for. Essentially, this means that a one-to-many content syndication strategy across the social web is not scalable nor is it practical across devices. Design for the medium. [read more]
Komen Crumbles: Busted Nonprofit Brand (Part 3)
Update: Finally, 24 hours later, Komen released a guarded video featuring CEO Nancy Brinker. Brinker attempted to refocus the conversation on Komen’s care for women, but her stress on the organization’s trustworthiness and her caution to avoid dangerous distractions from the work at hand are laughable. She fanned, rather than diminished, the fire. [read more]
From Search Engine to Super App: Getting Stuck in Google’s Web
Google’s mission is simple, bold, and in the annals of silicon culture, tantamount to sacred gospel: “Organize the world‘s information and make it universally accessible and useful.” Today, however, there is a New Testament being written: “Organize Google’s information about the world and make it selectively accessible and mostly useful.” [read more]
Welcome to All Our Atlanta Members!
A big southern "hello" to the hundreds of folks who are attending Brent Leary's SocialBiz Atlanta conference today at the Georgia Enterprise Innovation Institute. We're happy to be sponsoring, along with Radian6, Small Biz Trends (hello, Anita), Microsoft, Assistly/Salesforce, Research in Motion, Sage and a host of others. ... [read more]
5 Ways to Make Websites More Social
Making websites is pretty easy. You buy a domain. Pick a template on WordPress or any CMS platform of your choice. Throw some content and images. Get it live and SEO’d. Making it social-friendly is another story. [read more]
SOPA is Dead but Twitter Censors
SOPA might be dead but it seems that our favorite social networking known for not censoring is changing its policy. Twitter will now be censoring content in certain countries. Twitter has always had the ability to remove content, which they did. People could report spam or abuse and then the content would be deleted or potentially the... [read more]
Best Quora Guides and Insights of 2011
...are Quora’s best days still ahead? Will it go the way of MySpace? Or will it fill a niche and level off? In any case, here are a few of the best Quora how-to guides and insights of 2011. As things stand now, there’s unlikely to be a 2012 version of this post next year. [read more]
Building a Brand for Gen Y [CONVO]
Josh Reed (left) took his idea for a clothing line for Millennials to Curt Cuscino (right) and his team at HypeLife Brands. In addition to creating an identity that resonates, the agency was charged with assisting with product development, distribution and social media presence. In this conversation with Josh and Curt, we explore the process of creating the Everyday Noble Clothing brand and bringing it to market. [read more]
Pinterest Part V: 100+ Brands on Pinterest
Final part in eModeration's 5 part series on Pinterest. A look at how 100+ brands are using the platform now. [read more]
Pinterest Rivals Twitter in Referral Traffic #pinteresting
To those of you who lead “the Pinteresting life,” you’ve contributed to a phenomenon that is certainly putting its clicks where the hype is. By that I mean, Pinterest is a two-year old cultural sensation that is borderline causing dependency among its users and the rabid audiences they’re developed. This rapid fire network has pinned... [read more]
Facebook Files S-1 for $5 Billion IPO (revealing stats & revenue)
The company believes a more open and connected world will help create a stronger economy with more authentic businesses that build better products and services. [read more]
The Truth about Social Proof: From SalesChaosTV
Why is intrepid marketer Todd Schnick so wound up about the idea of social proof? After all, if you get a ton of “reads” or “likes” after you post a blog, doesn’t that mean you are successfully building a following? [read more]
Another Hashtag Gone Bad
The online anomaly, or "bashtag" as Mashable is calling it, is causing PR professionals and community managers to re-think the idea of fan engagement on Twitter. The 140-character giant has become a bullhorn of customer experience, both good and bad. But, the backfire is a result of mistaken concepts by PR and new media folks, and could have been avoided. [read more]
Pinterest is Taking Over
A recent report found that Pinterest drives more referral traffic than Google+, YouTube and LinkedIn… Combined! Is it the new game-changer? [read more]
The Digital Divide [infographic]
An infographic that takes a look at how the Internet revolution is leaving behind many and further deepening social divides. [read more]
A musician embraces social media to share his work.
"Just get started" features musician, actor, and filmmaker Alex Denney. Part of Elastic Lab’s Culture of Content Creation series on digital content creators. Filmmaker: Alex Denney, www.youtube.com/bothquickanddead, www.myspace.com/alexdenneymusic [read more]
The Fundamentals of a Strong Social Media Plan (12,355 views)
5 Ways to Undermine Your Linkedin Profile (11,822 views)
How to Create a Perfect Social Media Team (4,086 views)
Jonathan Salem Baskin is an author who writes a regular column on Advertising Age & posts on his award-winning blog. More »
John Bell heads up the 360° Digital Influence team & teaches graduate studies in Digital Influence at Johns Hopkins University. More »
Don Bulmer is Vice President of Communication Strategy at Royal Dutch Shell More »
John Byrne is chairman & editor-in-chief of C-Change Media Inc. & the author or co-author of eight books. More »
Gini Dietrich Gini Dietrich is the founder and chief executive officer of Arment Dietrich, Inc. More »
Vanessa DiMauro is the CEO of Leader Networks & has been creating successful online communities for over 15 years. More »
Maggie Fox is the founder and CEO of Social Media Group & was named one of the Top 100 Marketers in Marketing Magazine. More »
Laurent Francois I lead the marketing&development hub @ Express Roularta Services, a media company. I focus on 2 main brands (L'Express, More »
Rachel Happe is a Co-Founder and Principal at The Community Roundtable & a blogger at The Social Organization. More »
JD Lasica is a consultant who is considered one of the leading authorities on social media & user-created media. More »
Brian Solis s author of Engage and is recognized as one of the most prominent thought leaders & authors in new media. More »
- YOU
- David Amerland
- Jay Baer
- Rohit Bhargava
- Sandy Carter
- Vanessa DiMauro
- Debra Ellis
- Paul Fabretti
- Sally Falkow
- Cliff Figallo
- Maggie Fox
- Brad Friedman
- Urs E Gattiker
- Paul Gillin
- Eric Goldstein
- Rachel Happe
- Shel Holtz
- John Jantsch
- Beth Kanter
- Sandy Miller
- Rohn Jay Miller
- Steve Olenski
- Tom Pick
- Eric Schwartzman
- Brian Solis
- Luis Suarez
- Hollis Tibbetts
SIFMA's Social Media Roundtable & Conference - Effectively Engaging Management, Financial Advisors & Clients
When: Fri, 2012-02-03
Integrated Social Media Marketing Conference, Singapore
When: Mon, 2012-02-06
Content Marketing Webinar led by Rebecca Lieb & 30% book discount
When: Wed, 2012-02-08
World Communication Forum in Davos - "Communication on Top" 2012
When: Thu, 2012-02-09
Virtual Community Summit 2012
When: Thu, 2012-02-09
Integrated Social Media Marketing Conference, Hong Kong
When: Thu, 2012-02-09

About Social Media Today





























Actually I a co-founder &
Jorgen - Yes, I have seen
I also agree that there's no
Fun and funny! No matter
Hi, just for inspiration, do
Saul, aloha. You have been
Thanks, Keri. First time on
Amen Henrik! Sometimes I
Brad - I can relate. What
Thanks Stephen!