Google Penguin Update 2.0 Live in Search Results
As expected and announced by Matt Cutts for upcoming penguin updates on Twitter, this is the first major update which is being called as Penguin 2.0 (officially) rolled out yesterday on May 22, 2013 has impacted 2.3% of queries that a regular user might notice.[read more]
How Semantic Search is Changing Everything
Semantic search is changing everything. From the way traditional marketing is done to the way social media connections are now forged, the web is forcing us to create more transparent, honest connections than ever before.[read more]
Flickr Face Lift Reminiscent of Facebook and Takes a Run at Google
Flickr’s redesign propelled it in the direction of looking exactly like Facebook would look if images were the only content. I am not denying that Marissa Mayer has brought an incredible amount of fresh ideas and new strategies to reinvigorate Yahoo, but the Flickr property, ignored since its 2005 acquisition, seems to be rebounding in the direction of other platforms.[read more]
Mediabistro’s Social Media Marketing Boot Camp
The key to social media success is to create engaging content that users want to Like, share, and follow. Right? Well, as it turns out, there’s more to a successful social media campaign than meets the eye. From analytics to organization and monitoring, it takes a variety of tools and strategies to get the right message in front of to the right people. [read more]
Recent Infographics
6 Reasons Your Blog Content Won’t Go Viral
In order to help your content spread, you have to reduce the friction of sharing. In other words, make it very easy to share via Facebook, LinkedIn Twitter, Pinterest and via email. And no, don’t hide it at the bottom as a tiny button that needs to be expanded to show the real sharing buttons.[read more]
Social Media: Employees Are Your Best Brand Advocates
One of the most under-leveraged resources for many brands, within social media, comes from within: their employees. Research has continuously shown that people trust word of mouth or recommendations anonymously or via personal networks. So then this raises the question – why don’t more companies leverage the support of their employees?[read more]
Keeping Track of Your Social Media Marketing Progress
The number of “likes” on your Facebook page and the amount of followers on your Twitter account are not the only determiners of the efficacy of your social media marketing campaign. In fact, it may not be a true marker of the success of your strategies.[read more]
7 Ways You Can Effectively Lose Social Media Followers
lanier67, Flickr
This isn’t hard to respond to comments on some platforms like Facebook where most comments can be visibly seen on the post itself. However, mentions of your brand can be harder to track on forums you’re not a part of or on social networks like Twitter where you get a steady stream of content on your feed. To help you monitor mentions of your brand, you can use a tool like Mentions to track your name and get real-time alerts.[read more]
Target Cartwheel: Social Shopping for Millennials
It seems that Target may have finally found its way into the next frontier of digital retail. Within the last week, Target has launched Cartwheel, a responsive website which will eventually become an application that allows users to earn and redeem in-store savings via Facebook and their smartphones.[read more]
Content Marketing Isn’t for Everybody
A brand is essentially the sum of what people say about it. We’re connected and social now. And that’s not all. We’re hypercritical, hyperactive and so hyper-online, we’re barely offline when we sleep. Scheduling our content to publish while we’re snoring is easy. There are apps for that.[read more]
Social Media Networks: Robot Friends with Off Switches
You can go “off grid.” You can turn off your email. In unplugging yourself from your social media networks and the online world, I posit what you’re really doing is unplugging your robot friends till you want to deal with them again. Friends have become objects of convenience.[read more]
Google+ Design Change: What It Means to You
Google+ is following its competition with a design change that has everyone up in arms. As usual, some like the changes made while more disapprove. The new design is going to take some getting used to, but the worlds biggest search engine had the best intentions in mind for both businesses and individuals when it came to the very photo-friendly redesign.[read more]
4 Strategies to Jumpstart Productivity When You Work Online
After weeks and months at the same desk, it’s easy to feel out of ideas. In a job that requires fresh-thinking, creativity and inspiration, a new setting can spark productivity better than any program or time-management technique. Work outside, work in the lobby, (or if you’re lucky) work from home. A new environment can reinvigorate your work life and tap into unreached potential.[read more]
How Much, in Dollars, is a Share Worth? Each Social Media Platform is Different [INFOGRAPHIC]
I don’t think I’m being too controversial to say that women drive the majority of e-commerce and social sharing. Yet this infographic asserts that men are driving eCommerce and social sharing, and that a Google Plus share is worth five times what a Facebook share is and nine times what a Pinterest share is worth.[read more]
The Growth of Social Media Customer Service
Eighty percent of companies plan to use social media for customer service and brands must respond quickly to customer queries on social channels. There is also an opportunity to use social customer service to increase brand loyalty.[read more]
Keyword-based Ads Let Twitter Advertisers Improve Targeting
In a welcome move, Twitter offers advertisers the ability to target users based on key words used in their previous tweets. This holds the promise of getting news of your accounting firm and its services directly to the people who have expressed an interest in them through their own tweets.[read more]
New Statistics Highlight the Power of Social Media Marketing
Your company may not even be taken seriously without a presence on the big four social networks: Facebook, Twitter, Google+ and LinkedIn. However, simply maintaining social media accounts for your business is not sufficient.[read more]
What's Being Watched on YouTube Right This Second?
Intrigued by the viral video phenomenon? YouTube has released a new Trends Map that highlights the most popular videos at a moment in time across the United States.[read more]
Are Social Media and Community Management the Same Thing?: Notes from AOL and Internet Week New York
On Tuesday AOL hosted a Social Media Salon for Internet Week New York where the differences between social media and community management were discussed.[read more]
Yahoo and Tumblr: Avoiding Commoditization by Association
There are three things on the Tumblr/Yahoo to-do list for 2013: 1. Push the edges on intelligent recommendation technology (just think of the dataset they must have!) 2. Innovate on engagement-based ad format design. 3. Bypass agencies: try to build partnerships directly with brands to help bring scale and meaning to a revenue model that is based on adding value rather than the very comfortable “interrupt and repeat.”[read more]
An Open Letter to Nutella: Why Did You Eliminate Your Greatest Marketing Asset?
allison.hare via Compfight cc
Sara Rosso was a bona fide Nutella superfan: a consumer so passionate about Nutella that she had dedicated her precious time to furthering the brand’s cause. She was the type of fan that brand managers dream of. Then Nutella shut her down.[read more]
Google+: Weak Social Network or Critical Marketing Tool?
Looking at Google’s social media history, one could speculate that the company just doesn’t have a knack for that particular sector. But Google+ is poised to succeed. Why? Google hasn’t made its newest social network better than any other. They’ve simply made it count for more.[read more]
Watch Out: Google's Penguin 2.0 Is Fast Approaching
Questions about Google's Penguin update? / shutterstock
Last week Google’s Matt Cutts announced that Penguin 2.0 is a couple of weeks away, so if you’ve been partaking in black hat SEO tactics, it’s time to stop. Listen up and follow these steps to make certain that your site is safe and your ranking doesn’t get slammed.[read more]
6 Tips for Turning Big Data into Great Customer Experiences
The phenomenon of big data certainly comes with big promise. After all, having terabytes of data on customer history and behavior is certainly better than trying to extrapolate from just a few data points. The good news is, there are technologies and tools that make it much easier to find the gold hidden in the data—and use it to refine your online marketing with laser precision.[read more]
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“If you want to get the fullest of Google+ search or add, Guy Kawasaki and Mark Traphagen. Great posting and user information. Google + is a far more robust social network, which if posting there you can share out easily to your other networks instead of singularly. Big time saver.”
“Creating a company around a concept of value in relationship would only work if the CEO walked the walk (see IBM's CEO studies.) The Rev Ferrara is such a CEO.”