Social Advocacy & Politics: No Jokes for Congress (Especially Not on Twitter)
Marcy Kaptur (D-OH9) tweeted a joke from the White House Correspondents Dinner. But then she erased it 8 minutes later. What if more members of Congress could embrace the boldness of a funny tweet, without running away from it as if scared of their own shadow? We might see more real discussions among our elected officials as they work to solve our very real problems.[read more]
The Final Countdown: Social Media and the Return of Arrested Development
All those emails, petitions, fansites, and even banana baskets played a role in bringing back the show by helping Netflix quantify the size of Arrested Development fandom. Netflix has wowed with its marketing campaign, a flurry of tricks (sorry, Gob: illusions) that blur the line between reality and the show.[read more]
What Does the Social Shake-Up Mean to Cox Communications?
I had a chance to sit down with Adam Naide, Social Media & Digital Marketing Lead at Cox Communications to discuss some of the topics that you will see at the Social Shake-Up Conference where Adam will be speaking. The following is a transcript of that conversation.[read more]
Mediabistro’s Social Media Marketing Boot Camp
The key to social media success is to create engaging content that users want to Like, share, and follow. Right? Well, as it turns out, there’s more to a successful social media campaign than meets the eye. From analytics to organization and monitoring, it takes a variety of tools and strategies to get the right message in front of to the right people. [read more]
Recent Infographics
Will Yahoo Use Tumblr to Get Its Mojo Back, or Just Ruin It?
Yahoo & Tumblr: good luck / shutterstock
The $1 billion dollar purchase of Tumblr by Yahoo appears to be in line with many of the moves Yahoo has made since Marissa Mayer took over as CEO last year. Since then, Yahoo has been looking to cover up a few grey hairs and reconnect with the coveted 18-24 year old demographic.[read more]
"Creativity in 140 Characters" - Guy Yalif and Internet Week New York
As of today, Twitter sees 200 million plus monthly active users globally, and 120 million plus active mobile users monthly. Together they’re tweeting a billion tweets every two and a half days, but Guy Yalif, Head of Global Product Marketing at Twitter, said it’s the kinds of tweets that matter, not the volume.[read more]
The Economic Impact of Artificial Intelligence [INFOGRAPHIC]
Baxter is a humanoid robot that is designed to work safely alongside people on factory production lines. It can be trained in less than 30 minutes by applying common sense and by adapting to the environment.[read more]
What Would Happen If Every Employee Had Admin Access to the Corporate Social Media Accounts?
For most small B2C establishments, particularly brick-and-mortar retail and dining, social media presents a challenge in terms of authenticity, timeliness and scale. Casey at the pizza place is able to capture pure moments as they happen and deliver them to his online audience, such as a toddler enjoying a slice while wearing a Superman cape.[read more]
The State of Digital Content [INFOGRAPHIC]
As more sites have now added share buttons and integrated social media it has become easier to share content socially than ever before. In February 2010, people preferred to share content via email but now sharing content via email has decreased from 93.3% in 2010 to 53.3% in February 2013.[read more]
Prescriptive Analytics in Social Media: Optimize Your Processes
Many businesses face problems that require them to optimize their processes given constraints faced. Prescriptive analytics help you allocate scares resources, optimize market outcomes or limit risks.[read more]
Worst Kept Secret on Linkedin
However, you can't just see everyone you want to. Linkedin hides those people who are not closely connected to you and uses the fact as way to get you to upgrade to paid for accounts. But there is a way around this.[read more]
Pinterest Adds Products, Recipes and Movies
Now, when looking at a product pin, pinners will see pricing and availability, and where to buy that product. Pinterest is calling these "rich pins" and has already worked with a number of retailers to provide these useful ones.[read more]
6 Rules of Marketing Strategy for the Digital Age
While digital gives you the opportunity to reach out to millions with a single click, it also poses a problem: if not monitored properly, it will not be as effective as face-to-face communication. Since your customers are interacting with you through electronic media, they need to be able to see the human side of the interaction to trust you and do business with you.[read more]
The Big Brand Theory: How the Mayo Clinic Became the Gold Standard for Social Media in Healthcare
When asked what was the biggest lesson learned at Mayo, Lee answered, “The biggest lesson is that there is really no substitute for valuable content. Patients want in-depth great content. Interaction is important, but really, you need great content.”[read more]
How Much Is an Engaged Social Customer Worth?
Last year an employee was sued for taking the Twitter followers he’d amassed with him when he left his company. The case focused attention on just how much a Twitter follower was worth. Suffice to say that since then, a good deal of effort has gone into highlighting just how many followers are fakes. So it’s clear that not all followers are of equal value to you.[read more]
The Danger of Facebook Ads That Mislead
I have been on a bit of a tear as of late on the topic of authenticity and ethics in social media. While this is a vital issue, I had intended to move on--and then I saw a Facebook advertisement that induced me to click. The experience I had with the Bank of America ad has returned me, once again, to the topics of ethics, authenticity and the danger of chasing "fans" rather than furnishing positive brand experiences.[read more]
3 Easily Overlooked Social Media Mistakes that Sabotage Your Results
Most social media campaigns are doomed from the beginning. Nothing you can't recover from. But if you start off on the wrong foot, then it's hard to convince others (or yourself) to keep persevering in the face of lackluster results.[read more]
7 Facebook Marketing Case Studies
Every day, businesses are inspired to bring creative marketing ideas to life on Facebook in ways that have a real impact on their bottom line. Many have discovered how to leverage their Facebook communities to strengthen brand loyalty and communicate directly with customers.[read more]
What Google+ is Really Offering
Right now Google has one of the best long term visions compared to any other major company. What is this vision? Well, it’s to slowly corral each internet user (so basically, everybody) to think of Google not as only a piece of the internet, but the internet.[read more]
SMT Blogger, Former-Intel Social Guru Ekaterina Walter Joins Branderati
Happy to hear that long-time advocate for social, and true expert, Ekaterina Walter is moving to Branderati as their CMO and partner. Walter has longed been one of the leading voices for understanding social media marketing not as a question of platform or even tech alone, but as a way of creating a converation with real people,...[read more]
Why a Business Blog Should Keep Its Comments Closed
It isn’t just your imagination – the internet is becoming less of the “too nice” place that The Atlantic speculated it was turning into and advancing into a state of “social rudeness” where arguments are increasingly made public rather than privately discussed.[read more]
Smile! You are Your Brand Image
If you're using Facebook just to connect with family and friends, than it's not really for business use, and you can use a fun profile pic or whatever you'd like. Many people though will mix personal and professional use. For instance, you might have a Twitter account that you use to follow some celebs, as well as share business-related stories and articles.[read more]
Will Yahoo! Screw Up Tumblr?
Yahoo! has purchased Tumblr for $1.1 billion. The funny thing is they promise “not to screw it up.” People who have followed Yahoo! around for the past decade understand that comment. They have a bad habit of buying up properties only to close them down or do nothing with them.[read more]
What Yahoo Will Do with Tumblr
The news that Internet behemoth Yahoo will buy blogging and content platform Tumblr for $1.1 billion in cash has many analysts, including this one, wondering what will happen next.[read more]
10 Content Marketing Mistakes You Don't Want to Make
Nearly every business is attempting to become a content marketer. The idea is create original, compelling, helpful content to lead people to your business. But beware: a lot of marketers are making some serious mistakes.[read more]
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“Google likes to have a balance of good and bad for the viewer to see both sides. This can cause problems when a firm is trying to push down negative comments, threads or articles about their brand as it can appear Google rewards this negative links beyond their true value. However, there are strategies which can push these down.”
“Google+ is still in its infancy, it will certainly be interesting to see how this ends up working, and how artists and industry folk will use this new tool.”