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Time Enough for Social Media (Subtitled, "When Real Life Crashes Into Social Media Life")

by Augie Ray on 01/05/2009 19:33 0 comments ,38 views
Categories: Facebook, Twitter, Web Usage, Web Strategy, Advertising, Communities, Social Bookmarking, Mobile, Tools, Marketing, Web 2.0, Blogs, Blogging, Social Networking, Social Media

Last year between March 4th and November 17th, I created 199 posts for this blog. Then for almost eight weeks, I was unable to find the time (or perhaps motivation) to author additional content.

What happened? Work at Fullhouse picked up as clients and prospects made their 2009 plans. Time and energy was required for the busy retail season by the stores owned by my wife and me (Metropawlis Pet Boutique and JustPetStrollers.com). But more than...

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The future of social web for Forrester: change management at stake

by Laurent Francois on 01/05/2009 17:28 0 comments ,31 views
Categories: Public Relations, Social Networking

Roundtable Event: The Future of the Social Web

View SlideShare presentation or Upload your own. (tags: socialnetwork socialmedia)

Forrester and Jeremiah Owyang share a very nice presentation about the future of social web. Despite the fact that it looks like a work-in-progress, some elements are really important to consider.
What's really interesting concerns not only the external relationships that a brand has to build, but also the dramatic chang...

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Social Media Marketing Map Used For Ad Agency’s New Business

by Michael Gass on 01/05/2009 21:04 0 comments ,55 views
Categories: Advertising

Overdrive Interactive has created a Social Media Marketing Map as a way to promote their agency as well as educate marketers on the power of social media. The agency is offering the map as a free download. The map becomes viral by encouraging site visitors to download and share it with their friends, colleagues and clients.

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5 Reasons to Celebrate Ads on A1 of the NYTimes

by Craig Stoltz on 01/05/2009 18:36 0 comments ,30 views
Categories: Twitter, Newspapers, Media 2.0, Web 2.0, Blogs, Blogging, Social Networking, Social Media

1. A “pure” front page with no ads is a Potemkin Village of journalistic purity, not the real thing. Reporters have always written on the back of advertisements. Car dealers and mattress stores funded Woodward and Bernstein’s Watergate reportage. Nothing wrong with that. Allowing ads on the front page simply makes the newspaper’s fundamentally commercial [...]

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Take Small Steps To Succeed

by Brandon Uttley on 01/05/2009 17:56 0 comments ,32 views
Categories: Web Strategy, Public Relations, Marketing, Web 2.0, Social Networking

Starting up a new business is not easy. There are seemingly a million tasks to do, and unfortunately there is not a one-size-fits-all manual. After being involved in two start-ups, I do know one secret to success. And it's very simple, yet quite difficult for a lot of people (myself included) to apply on a consistent basis.

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The PR Professional of the Future: 2009 Edition

by John Bell on 01/05/2009 17:46 0 comments ,31 views

The Public Relations profession has been facing transformation well before the introduction of social media. As traditional media splintered at the magazine stands, through hundreds of TV channels, and yes, the arrival of the “interwebs,” the role of the communications...

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Late Christmas Gift from Norway: Download All the Beatles Songs Free and Legally

by Zoli Erdos on 01/05/2009 17:46 0 comments ,24 views

From Norwegian site NRKBeta: Some weeks ago, NRK - Norwegian Braodcasting - signed a deal with music rights holder organisation TONO in Norway. The new deal gives NRK right to publish podcasts of all previously broadcasted radio- and tv-programs that contains less then 70% music. Podcast containing music may be up for four weeks, while our podcast [...]

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Newsweek features Razorfish Ideas

by shivsingh on 01/05/2009 17:39 0 comments ,32 views
Categories: Twitter, Web Strategy, Social Software, Web 2.0

Newsweek asked us how we'd help the Republican Party revitalize its brand with Gen Y audiences using social media. I worked with the office social media leads and the ad creative team to send some ideas their way. In support of print media, I'm no going to give the idea away here (hint its the iPhone app). Buy a copy of the magazine and see for yourself!

I'm back from vacation now so expect regular blog updates once more. I hope you had a wonder...

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Wells Fargo Shows Us How To Design For Participation

by David Armano on 01/05/2009 17:28 0 comments ,39 views

I just came across the very newly launched Wells Fargo Wachovia blog. Right off the bat, I noticed three things:1. There are real people here2. They want to talk to me3. They are making it very easy to talk to...

+1 1 vote

3 Ways To Use "Resolution Marketing" In The New Year

by Rohit Bhargava on 01/05/2009 17:10 0 comments ,62 views
Categories: Media 2.0, Public Relations, Marketing
Tags: marketing, resolutions, 2009

It's the first monday of the new year and even if you aren't usually a person to make new year's resolutions, chances are you are still thinking about doing things slightly differently in 2009 than you did in 2008. It's...

+1 1 vote

Fair Use in Media Literacy Education FAQ

by Patricia Aufderheide on 01/05/2009 09:46 0 comments ,83 views
Categories: Media 2.0
Tags: socialmediatoday, media literacy education, media education lab, best practices+media literacy

Educators need to make better use of their fair use rights under copyright law. The Code of Best Practices in Fair Use for Media Literacy Education helps clear away the copyright confusion and, in the process, encourage the use of mass media, popular culture and digital media as a means to build students' critical thinking and communication skills. Here, the Media Education Lab answers some common questions about the Code.

+1 1 vote

Defining community management - a starting point

by Matt Rhodes on 01/05/2009 08:40 0 comments ,117 views
Categories: Communities, Companies, Web Office, Social Networking, Social Media
Tags: socialmediatoday, corporate online communities+management

I came across this video from Scott Drummond from Sports Hydrant in Australia when it was posted in the Online Community Manager LinkedIn group. It was filmed at a Barcamp session in Australia last year, where Scott is presenting about what an online community manager is and how to define community management. This video, Scott’s approach and the discussion in the room fits very really well with our attitude to promoting community management.

T...

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+8 8 votes

Social Media 2008: The End of the Beginning or the Beginning of the End?

by Jerry Bowles on 12/30/2008 16:29 11 comments ,1570 views
Categories: Communities, Blogs, Blogging

Since the birth of the web browser touched off the commercial Internet land rush in the early 1990s, there has been a simmering range war between the "cowboys," who prefer their digital experience free, adventuresome and unbranded in the best don't-fence-me-in tradition and the "homesteaders," those stodgy merchants and shopkeepers and farmers who want to build fences and roads and grow things.

In the early days of social media--...

+6 8 votes

Twitter Isn’t Growing As Fast As You Think

by Mike MacLeod on 01/05/2009 00:01 1 comment ,242 views
Categories: Twitter, Communities, Social Networking
Tags: socialmediatoday, ning twitter growth

Everyone is talking about Twitter and how rapidly it is growing. But in the 12 months ending in November ‘08, Ning is growing at a faster clip.

Ning has grown 667% compared to Twitter’s 640%.

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Link to original post...

+5 5 votes

PR 2.0 is Free

by Valeria Maltoni on 12/29/2008 04:21 8 comments ,1274 views
Categories: Twitter, Web Strategy, Public Relations, Social Networking, Social Media
Tags: community building, conversations, microblogging, relationships, friendfeed, 2009 predictions, socilmediatoday

It really isn't, but it is freely distributed. That is the benefit of it when intended as communications to all stakeholders. Good PR comes at a cost - research, the experience of knowing what's important, the relationships we build to offer content that people want to make part of their lives. New media helps do the rest - it helps reinforce the publics' decision to pay attention to you and your business.

Will public relations continue to be...

+4 4 votes

Social Media's Ferarri Has Flat Tires

by David Armano on 01/02/2009 17:09 2 comments ,317 views

"A combination of good strategy and poor execution is like a Ferrari with flat tires"
~Marty Neumeier, The Brand Gap

I've been thinking about the one prediction I contributed toward Peter Kim's 2009 Social Media list and it's been haunting me. So I went back to some basic personal inspiration and truths. A truth that we all probably know but are often times hesitant to admit is that it's really HARD to do something right. If you chew on Forrester...

+3 3 votes

PR skills of the future

by Shel Holtz on 01/04/2009 20:19 0 comments ,167 views
Categories: Twitter, Web Strategy, Advertising, Public Relations, Web 2.0, Social Networking
Tags: edelman, socialmediatoday, ogilvy, pr skills, john bell

Ogilvy PR Worldwide produced this video for PRWeek’s “Next” conference, held in mid-November. Leaders of PR agencies talk about the skills of the PR counselor of the future. John Bell weighs in with his own 13 skills, including SEO, influencer identification, community management, conversation (not just messaging) and digital crisis management.

a shel of my former self, a blog from organizational communications consultant Shel Holtz, add...

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