Web Presence / shutterstock

There’s only so much time in a day to get things done. You must pick your shots in order to increase your web presence. Here are five challenges that can take minimal time out of your day, but offer big returns.[read more]

“The reality today is you need technology to automate enforcement of social media guidelines and policies,” said Nexgate co-founder and CEO Devin Redmond. “Put guardrails on the roadside and let people go as long as the safeguards are in place.”[read more]

Modcloth's social media strategy

Brands should delight. Really, that’s what it all comes down to, right? I experienced this “stand a little straighter and smile a little wider” feeling just the other day when I was, uh, shopping online (something I rarely do. PROMISE). Let me tell you about it.[read more]

Google+ vs. Pinterest

If you keep up with the trends in social media, it's no secret that visual content is all the rage these days -- so it's no wonder that social sites are adapting quickly. For now, your target audience may be on Pinterest, but that doesn't mean they won't be tied into G+ sooner than you or they think.[read more]

Twitter email search

Over the past decade, social media has become a popular way to connect and communicate with friends online. But privacy settings on the various networks can make it difficult to find your friends through a simple name search. Here are four of the best tools for reconnecting.[read more]

Branding: leave your mark the right way

Nowadays a brand’s reputation depends in a large part on the online activity and conversations around it. If customers react in a negative way to a certain service or marketing campaign on social media, the influence on the brand’s reputation can be enormous.[read more]

A great Facebook cover photo / shutterstock

Just in the past few months, Facebook rolled out some new updates that you may not know about, and you can use them to add more spice and some character to your business Facebook page. Here are a few of the common features that I like to take advantage of.[read more]

Comprehensive HootSuite Guide

HootSuite is a social media management platform and dashboard that can be used to manage multiple social media channels. It allows businesses and teams to collaboratively execute campaigns across social networks. Here's a complete guide to how it works.[read more]

Facebook advertising: a road to success?

Yesterday, Facebook announced that there were over 1 million active advertisers on the site, with a message thanking each and every one. Facebook has set up a Success Stories page so businesses can share their advertising tips and success stories.[read more]

Influence Marketing / shutterstock

We define Influence Marketing as the act of engaging with current and potential leaders in your industry in order to gain ranks as a leader yourself, to increase meaningful activity on social media platforms, and to build your digital community of brand advocates.[read more]

Annette Shaff / Shutterstock.com

Google autocomplete is that function where you begin typing a search term and Google fills out the rest, or gives you a list of phrases that you may be searching for. The autocomplete function can return search terms that are sometimes poignant, sometimes poetic, sometimes hilarious, and – hopefully – useful.[read more]

Troll control tips!

Solid 'House Rules' are the anchor of a troll-proof Community Management policy. This subject comes up when I counsel clients who face attacks that threaten online reputation. Those who run social accounts that draw unwanted visitors will find this especially useful.[read more]

But while we all marvel at the power of Obama’s online campaign, the truth is that most of the tools his campaign used are available to ordinary citizens and advocacy groups for less than $20 a month. The platform that provides these tools is NationBuilder. I sat down with NationBuilder’s Vice President of Organizing Michael Moschella to learn more about this great tool.[read more]

Many of today’s most popular technology products have surprisingly inauspicious origins. In fact, it’s a wonder that some of the gadgets we take for granted today even made it past the prototype stage.[read more]

Are you considering creating an animated explainer video for your business? Do you need inspiration on what to choose for an animation style, music, or script? We have 7 awesome examples of animated explainer videos that actually convert. From driving additional sales to user sign-ups to engaging visitors, we show you what works and what doesn't work with animated explainer videos.[read more]

How does a business make their start-up come alive online without creating dozens of profiles for social platforms? Actions speak louder than words and these actions are best reflected with Instagram, Vine, and Pinterest, all three of which have plenty of benefits they can bring.[read more]

A source has leaked to TechCrunch that Facebook will soon unveil the addition of video to their popular and recently-acquired Instagram product. This comes on the heels of a publicized invitation to a June 20th event in which Facebook will launch a "new product."[read more]

If you get stuck, whether in the process of storytelling or strategizing, think about what would never, ever happen next: it may well be just the thing that gets you out of your rut. Similarly, creative strategizing means that it can be valuable to think outside of the box by discounting the first idea that comes to mind in exchange for something a little more interesting.[read more]

CEO Bryan Kramer hosts David Newberry, Chief Marketing Officer for Pitney Bowes Software. David believes that the role of the CMO is changing. It’s important to understand your market and ensure that you are conveying the right message. True essence of marketing is a combination of clarity of purpose combined with credibility.[read more]

Here’s the most popular way to use Twitter to tell a story: Sharing personal details from your life. Even when you blog for business, you’re still writing for people, and people like to hear personal stories. If you’re the face of your brand, be a memorable face. Share what you’re doing, what intrigues you, what you’re learning, and so on.[read more]