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7 Inspiring Examples of Parallax Scrolling Websites

April 19, 2014 by Jacey Gulden

Website Design Innovation

The Parallax scrolling effect is taking the web world by storm as one of the top web design trends of 2014. Across the web, we’re seeing it pop up on just about every type of website. This design effect provides a great platform for brands to tell their stories and keep users engaged.[read more]

8 Winning Headline Strategies and the Psychology Behind Them

April 19, 2014 by Courtney Seiter

Winning headline strategies.

Learn how the best headline writers employ psychology to guide the headline strategies that get the most clicks. One of the six principles of all ideas that “stick,” according Chip and Dan Heath, is to make them concrete – by using specific facts rather than broad statements.[read more]

7 Steps for Structuring a Product Campaign

April 19, 2014 by Brennan Girdler

Product campaign.

We’re going to create a company, build a campaign, and capture the interest of news outlets and millions of unexpecting online viewers. Why? Because this is done all the time. In this case, a content campaign is going to be used to push a new product out into the market by Company XYZ.[read more]

The "Like" Is for Real, According to General Mills

April 19, 2014 by Jim Zuffoletti

Do "likes" count?

We've seen a fair amount of discussion about the significance of "likes" and their equivalents in the professional use of social media. I think the General Mills assertion regarding "likes" will be tested, I think it will hold, and the result is that every industry will have to treat a "like" as equivalent to any other endorsement.[read more]

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Socially Stephanie: How to Earn Trust Online Through QRV

April 18, 2014 by Stephanie Frasco

Socially Stephanie to the rescue!

"Dear Socially Stephanie: If you were to give one piece of advice on gaining your audience's trust, what would it be?" Your question is a good one. Trust is something you can't buy or scheme to achieve. It must be earned. Luckily for you, I have a few tips to help you gain the trust of your audience and new readers as well.[read more]

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Why Google's Point of View(s) Is Changing + SM ROI

April 18, 2014 by Randy Milanovic
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Google impressions.

Google recently made a change to the way it displays metrics. If you look closely enough, you'll find that for many people, the "+1's" on your Google Plus profiles have been replaced by a view counter. Focus on social engagement rather than empty statistics. The numbers might not be displayed upfront on Google+, but that doesn't mean their importance has changed.[read more]

US Airways: From #EpicFail to a Solid Lesson in #H2H

April 18, 2014 by Bryan Kramer
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H2H in action

US Airways is the first brand I have seen show real class in how they handled a pretty huge social media crisis. And I feel endeared to them now: they get me as a human because I make mistakes, too. Kudos to USAirways – you’re a great example of an #H2H brand.[read more]

Should You Kill Your Blog's Comments Section?

April 18, 2014 by Sharmin Kent
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To comment or not to comment? (@AvoidComments)

There’s a reason that “Don’t read the comments” is such a common mantra around the Internet: it’s because comments sections of blogs and other websites have become breeding grounds for dazzling nastiness, spam and off-topic distractions. But how do you maintain a relationship with your target audience if they can’t talk back to you?[read more]

The Big Question: Does Duplicate Content Hurt You on Google?

April 18, 2014 by Natascha Thomson

Duplicate content.

If you publish the same content to multiple sites, will it hurt your Google search results? As I sometimes syndicate my blog to other sites, I recently got pushback from a company that had asked me (persistently) to write a commentary on one of their blogs. Find out in this post what matters and what doesn't. You might be surprised.[read more]

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Put Your Blog On-Trend with the Latest 2014 Design Solutions

April 18, 2014 by Kat Haselkorn

Blogging design trends

New bloggers must constantly learn and apply the latest best design practices in order to stay competitive. Some even argue that the quality of a blog’s presentation and delivery are equally as important its content. In 2014, watch as retina-ready designs, super charged infographics, and code-free design tools take off![read more]

Fixing Your Intranet: A Guide for Leadership

April 18, 2014 by Vanessa DiMauro

Fixing your intranet.

You have spent countless hours developing a strategy for the business.You know it is absolutely flawless. But is it, really? Use the intranet to share aspects of the strategy for specific feedback to help refine your ideas. This is one way to see if the plan will withstand the acid-test of employee acceptance.[read more]

Google Gets Serious About Social Advertising with New Post Ads [VIDEO]

April 18, 2014 by Larry Kim

New post ads on Google.

It’s no secret that there’s little love lost between Google and Facebook, even to those outside the Valley. Google proved this once again today by announcing it has expanded access to +Post ads to all advertisers and that these ads will support Google Hangouts on Air.[read more]

How to Keep Your Brand in the Social Media Conversation

April 18, 2014 by Lindsay Rauch

Social media conversation.

Consistency on social media is arguably the best way to ensure success. Companies will lose followers quickly if they do not share updates regularly, typically daily, with relevant content and important news. It is similar to maintaining relationships offline: your relationships will fade if you are not checking in regularly to nurture them.[read more]

How to Transform Yourself into a Marketing Technologist

April 18, 2014 by Chris Horton

Marketing technologist.

Fair or not, marketers are now viewed as the digital transformation change agents in many organizations. This presents unprecedented opportunities and perils for the modern marketer, who is now expected to have a broader skillset transcending mere artistic creativity and strategic thinking in order to foster organizational digital integration and transformation.[read more]

The Impact of Social Media in the Travel Marketing Industry: Part Two

April 18, 2014 by Steve Olenski

Social media in the travel marketing.

Two airlines are getting more active in the social media space. Once you enter the world of social media you cannot exit. Short of your company going out of business, you must stay active and respond and engage and not just when things are going well, either.[read more]

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5 Tips on How to Generate Sales Leads Through Social Media

April 18, 2014 by Lewis Robinson

Generate sales leads wtih social media.

If you want to find new potential customers, you need to go to where the people are. And, fortunately or unfortunately—depending on how up-to-speed on current trends your company is—all of the people seem to be on social media sites. Hey, the statistics don’t lie: Facebook users spend on average 6.35 hours a month on the site via desktop computers.[read more]

How to Market With a Content Series

April 18, 2014 by Brennan Girdler

Market with a content series.

Businesses serious about blogging and generating leads should consider creating a series, or a way to showcase and link content through social media. A series not only structures your blogs, it also allows websites to exponentially increase inbound and outbound links for more online exposure.[read more]

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Tracking Social Media Success With Google Analytics

April 18, 2014 by Sergio Aicardi

Tracking social with Google Analytics.

Learn how to use Google Analytics to measure the success of your social media efforts in a few easy steps. I will explain how to interpret actionable reports that show just how well your social media traffic is performing. A marketing manager or anyone that does marketing is only as good as the tools he or she knows how to use.[read more]

The Bricks and Mortar of Digital Transformation

April 18, 2014 by Courtney Hunt

strategic goals and objectives

All organizations will be transformed by social and digital technologies – it’s a question of WHEN, not IF. Rather than waiting for a disruption that requires REVolutionary change, organizations and their leaders are well advised to take an EVolutionary approach to digital transformation – and they should start immediately.[read more]

Five Mistakes Lawyers Make Online

April 18, 2014 by Brad Friedman

According to LexisNexis, 76% of people search online to find an attorney. 60% of adult internet users will need an attorney at some point in their lives. Advertising your legal services is not only acceptable, it’s the new norm. With this in mind, lawyers need to keep in mind the internet is fluid and permanent at the same time.[read more]

Boost Your Google+ Pages With +Post Ads, Promoting Hangouts And Recent Posts

April 18, 2014 by Prasant Naidu

+Post ads.

Good news for all Google fan boys who believe that Google+ still has the potential to compete with the giants of social networking. In a recent update, Google has decided to roll out +Post ads to all advertisers who meet a minimum threshold of Google+ followers.[read more]

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