Choice of the day

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Memo to the Semantic Web

by Jeff Nolan on 05/15/2008 14:28   0 comments , 66 views
Categories: Deals, Web Strategy, Social Software, Enterprise 2.0
Tags: open standards, semantic web+technologies

Everyone on the panel was agreed in stressing the importance of building applications that solve real problems for real users. Neither users nor investors are particularly interested in being pitched with ‘the Semantic Web’ or ‘RDF’ or ‘triples’; they want applications and solutions.[From Commercialising the Semantic Web | The Semantic Web | ZDNet.com]

Dear [...]

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Who needs Generalists Anymore?

by Phil Rosenberg on 05/15/2008 02:27   0 comments , 108 views
Categories: Facebook, Twitter, Media 2.0, Marketing, Web 2.0, Social Networking
Tags: personal branding, job descriptions, resume building, job search+tactics

Seth Godin, one of the marketing geniuses of our time, had a brilliant post yesterday, “We Specialize in Everything”. Seth recognizes that when we can easily find the best, we want the best.

So what does this mean for job seekers? It means Subject Matter Experts Rule!

So why did this change? Remember, back in the day, when employers wanted generalists? Well rounded employees that could adapt to anything?

From 2000-2001, a “perfect storm” of even...
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Recent Posts

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Community 2.0 Recap

by Rachel Happe on 05/15/2008 17:18   0 comments , 76 views
Categories: Communities, Web 2.0, Social Media
Tags: knowledge sharing, social media+communities, community 2.0
Just got back from Las Vegas and the Community 2.0 conference. It was one of my favorite types of conferences - big enough to get exposed to new people and ideas but small enough to get to know people, have...
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The resurgence of the handmade and bespoke - Ophelia Chong

by Joel Postman on 05/15/2008 16:13   0 comments , 58 views
Categories: Enterprise 2.0, Social Media
Tags: folksonomy
What I will be doing for Socialized is to go back a century. The Vandercook letterpress I will be using is the offspring of the Gutenberg press (1450). I believe that the internet is bringing information to the public the same way Gutenberg did with his press. Like the communications media which preceded it, the best [...]
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Disqus + Seesmic = Video Comments

by Nathania Johnson on 05/15/2008 16:03   0 comments , 62 views
Categories: Web Strategy, Social Software, Blogs, Collaboration
Tags: video comments+blogs, disqus+seesmic
Disqus, a blog commenting service, has teamed up with Seesmic, a video sharing site to provide video comments for blogs. Writing on the Disqus blog, co-founder Daniel Ha said, “Our main goal with Disqus has always been to enhance how people interact and participate on blogs. Video comments, while a relatively new concept, is something we’ve been hearing [...]
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Addictomatic Offers The Ultimate Ego Search

by Rohit Bhargava on 05/15/2008 14:00   0 comments , 65 views
Categories: Search, Web Strategy, Social Networking
Tags: seo, addictomatic, egograph, ego search
If you're among the social media initiated, chances are you are Googling yourself more than once a day. In fact, you probably have Google alerts set up with your own name to notify you (and your ego) whenever anyone mentions...
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+2 2 votes

Recognizing the need for benchmarks in social media measurement

by tamera on 05/15/2008 13:49   0 comments , 69 views
Categories: Advertising, Marketing, Web 2.0, Social Media
Tags: social media metrics+benchmarks, social media+monetization, social media+measurement

As the social space begins to mature and more attention is paid by marketers on how you can provide some type of measurement on your outreach efforts through social media channels, efforts are being made to define benchmarks for metrics. To that end, Joe Thornley, of Thornley Fallis Communications, has organized a Social Media Measurement Roundtable for May 20th, 2008 in Toronto. There are some very smart and accomplished people coming (yours...

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All marketers are liars.. well not for long

by joel davis on 05/15/2008 11:26   0 comments , 86 views
Categories: Marketing, Social Media
Tags: social media agency, ethics, transparency, london, uk, agency:2, agency2 social media marketing, ethical business, legal, laws

Coming soon is a new UK law that will help encourage marketers to follow the ethical road. The Consumer Protection Act from Unfair Trading 2008 will effect how brands promote themselves throughout the entire marketing mix, including social media.

One of the implications of this act is that brands can't falsely representing oneself as a consumer within a forum or blog.

One of the core practices at www.agency2.co.uk is th...

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Viral Marketing Secrets: Using the Whole World

by Matthew Peters on 05/15/2008 09:43   0 comments , 43 views
Categories: Web Strategy, Marketing, Web 2.0
Tags: viral marketing+strategies
Most of you know that this blog is edited and maintained by the founders of the viral marketing company, Pandemic Labs. It has been our goal from the very beginning to create an online destination to provide insight, information, and discussion about viral marketing and social media marketing. It has occurred to me lately that [...]
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Duality Reality: Who Controls the Message in The Enterprise?

by Connie Bensen on 05/15/2008 09:04   0 comments , 46 views
Categories: Enterprise 2.0, Blogs
Tags: key messages.reputation management
That was the topic of the panel discussion last night hosted by the Minnesota Interactive Marketing Association. It was fabulous to see over 250 people there! The panel included representatives from Minnesota’s largest brands: Jim Cuene, Director of Interactive, General Mills Brad Smith, VP of eCommerce & Digital Marketing, Fingerhut Direct Marketing Gary Koelling, Creative Director, Social Technology, [...]
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I Love Saying Squidoo

by Kyle Flaherty on 05/15/2008 08:13   0 comments , 88 views
Categories: Public Relations
Tags: squidoo
It’s hard not to smile when you say “Squidoo“…say it…aren’t you smiling now. You are, and you’re welcome. A year ago I had created a Squidoo page and to be honest I really didn’t get it at the time, I saw it as simply a portal page, nothing more than MyYahoo or iGoogle. [...]
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What Email Marketers Need to Know

by Tom Pick on 05/15/2008 08:09   0 comments , 97 views
Categories: Social Software, Marketing, Blogging

Three new how-to guides recently added to WebMarketCentral offer valuable guidance to email marketing practitioners. Since I don't know everything (as if that wasn't obvious!), these have been authored by some veteran professionals in the field: Dan Forootan, president, and Neil Anuskiewicz, sales director at hosted email marketing platform provider StreamSend.

Selecting an Email Service Provider (ESP) provides a list of the top 10 criteria to co...
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Weekly Highest Rated

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+4 4 votes

Meme of the week - “Blacklisting Bloggers” and bad PR pitches

by Howard Greenstein on 05/12/2008 19:19   0 comments , 154 views
Categories: Public Relations, Marketing, Web 2.0, Blogging, Social Networking
Tags: reputation management, media relations, best practices, blogger relations, internet democracy, social media+press release, blacklists, blacklisting
What seems to have come to a head over the last few days is the concept of Bloggers “blacklisting” PR firms that pitch them in a way they don’t want to be pitched. Gina Trapani of LifeHacker published a wiki listing PR firms that have spammed her with pitches. Suddenly, everyone’s taking sides over [...]
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+2 2 votes

The Social Networker : never alone anymore ?

by evidencesx on 05/09/2008 01:55   4 comments , 243 views
Tags: networking, social, web, friends, relations, world
It’s written in the books : we won’t be alone anymore because of “social networking”. Well…Such a great promise, such a temptation, why will we have to wait so long for ?We, at the prices of so much times on the web, searching and tracking new people, we call “friends”, without even know anything about, just like new hunting prices, new mesure of power.

Next NYSE, will it ever be the petrol price or gold, but the number of friends. Intere...

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+2 2 votes

Recognizing the need for benchmarks in social media measurement

by tamera on 05/15/2008 13:49   0 comments , 69 views
Categories: Advertising, Marketing, Web 2.0, Social Media
Tags: social media metrics+benchmarks, social media+monetization, social media+measurement

As the social space begins to mature and more attention is paid by marketers on how you can provide some type of measurement on your outreach efforts through social media channels, efforts are being made to define benchmarks for metrics. To that end, Joe Thornley, of Thornley Fallis Communications, has organized a Social Media Measurement Roundtable for May 20th, 2008 in Toronto. There are some very smart and accomplished people coming (yours...

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+2 2 votes

Socialutions: What About Results?

by JDeragon on 05/11/2008 07:18   0 comments , 268 views
Categories: OpenSocial, Twitter, Advertising, Media 2.0, YouTube, Social Bookmarking, Tools, Public Relations, Marketing, Companies, Web 2.0, Blogs, Collaboration, Blogging, Social Networking, Social Media
Tags: relationship economy, disruption, social networks, social commerce, customer centric thinking, cultural change, socialutions

Ethics

Often we hear business leaders ask about the value gained from all the social computing tools and activities. Many look at social web initiatives as marketing tools while others consider it a means of communicating with various stakeholders.

Socialutions looks at advanced social computing tools holistically as a means which facilitates operational improvements and breakthrough strategies across all elements of any business.

Eve...

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+2 2 votes

Collaborative Socialutions . . . Where Does Collaboration Fit In?

by carterfsmith on 05/14/2008 13:53   0 comments , 132 views
Categories: Collaboration, Wikis
Tags: wikinomics, socialutions(tm)

The social web seems to attract a lot of definitional redefining, whether by adding numbers after a term like Collaboration 2.0, Business 3.0, or Office 4.0, or by combining two previously independent words into one as we have with Socialutions. These attempts at redefining can be useful, but they have a tendency to confuse.

Collaboration intuitively has a place in Socialutions, but where exactly does it fit?

Socialution...

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