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The Growth of Social Media Customer Service

May 23, 2013 by Tia Fisher
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Eighty percent of companies plan to use social media for customer service and brands must respond quickly to customer queries on social channels. There is also an opportunity to use social customer service to increase brand loyalty.[read more]

Keyword-based Ads Let Twitter Advertisers Improve Targeting

May 23, 2013 by Bonnie Buol Ruszczyk
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In a welcome move, Twitter offers advertisers the ability to target users based on key words used in their previous tweets. This holds the promise of getting news of your accounting firm and its services directly to the people who have expressed an interest in them through their own tweets.[read more]

New Statistics Highlight the Power of Social Media Marketing

May 23, 2013 by Monica Jade Romeri
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Your company may not even be taken seriously without a presence on the big four social networks: Facebook, Twitter, Google+ and LinkedIn. However, simply maintaining social media accounts for your business is not sufficient.[read more]

What's Being Watched on YouTube Right This Second?

May 23, 2013 by emmanuel Paget
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Intrigued by the viral video phenomenon? YouTube has released a new Trends Map that highlights the most popular videos at a moment in time across the United States.[read more]

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Are Social Media and Community Management the Same Thing?: Notes from AOL and Internet Week New York

May 22, 2013 by Adam Chapman
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On Tuesday AOL hosted a Social Media Salon for Internet Week New York where the differences between social media and community management were discussed.[read more]

Yahoo and Tumblr: Avoiding Commoditization by Association

May 22, 2013 by Maggie Fox
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There are three things on the Tumblr/Yahoo to-do list for 2013: 1. Push the edges on intelligent recommendation technology (just think of the dataset they must have!) 2. Innovate on engagement-based ad format design. 3. Bypass agencies: try to build partnerships directly with brands to help bring scale and meaning to a revenue model that is based on adding value rather than the very comfortable “interrupt and repeat.”[read more]

An Open Letter to Nutella: Why Did You Eliminate Your Greatest Marketing Asset?

May 22, 2013 by Jon Thomas
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Sara Rosso was a bona fide Nutella superfan: a consumer so passionate about Nutella that she had dedicated her precious time to furthering the brand’s cause. She was the type of fan that brand managers dream of. Then Nutella shut her down.[read more]

Google+: Weak Social Network or Critical Marketing Tool?

May 22, 2013 by Jessica DelBalzo
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Looking at Google’s social media history, one could speculate that the company just doesn’t have a knack for that particular sector. But Google+ is poised to succeed. Why? Google hasn’t made its newest social network better than any other. They’ve simply made it count for more.[read more]

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Watch Out: Google's Penguin 2.0 Is Fast Approaching

May 22, 2013 by Aaron Rains
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Questions about Google's Penguin update? / shutterstock

Last week Google’s Matt Cutts announced that Penguin 2.0 is a couple of weeks away, so if you’ve been partaking in black hat SEO tactics, it’s time to stop. Listen up and follow these steps to make certain that your site is safe and your ranking doesn’t get slammed.[read more]

6 Tips for Turning Big Data into Great Customer Experiences

May 22, 2013 by Paul Dunay
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The phenomenon of big data certainly comes with big promise. After all, having terabytes of data on customer history and behavior is certainly better than trying to extrapolate from just a few data points. The good news is, there are technologies and tools that make it much easier to find the gold hidden in the data—and use it to refine your online marketing with laser precision.[read more]

Enlarge Your Digital Footprint for More Effective Online Marketing

May 22, 2013 by Barry Feldman
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Your digital footprint is huge. Okay, well, truthfully, I don’t know what size it is. But here’s what I do know: your digital footprint has a huge effect on your online marketing. When it comes to factors you can control to improve your website traffic, it’s Mr. Big. You do want to improve your website traffic, correct? Let’s have a look at how it’s done.[read more]

Getting Back to Basics: Why Brands are Getting it Wrong in Social Media [VIDEO]

May 22, 2013 by Brian Solis
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Every day, I hear about how social media strategists and managers are frustrated with the lack of executive support. Yet, many aren’t doing themselves any favors. Executives don’t speak the language of social media. They speak the language of the C-Suite and their audience are shareholders and stakeholders.[read more]

The Market Research Nuggets Most Companies Ignore: Comments on Online Communities

May 22, 2013 by Vanessa DiMauro
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A customer shares an insight within your company’s online community. He somehow found the time in between meetings, phone calls and lunch to share a suggestion, idea or complaint in a discussion thread. “It would be great if the XYZ product would … ,” he writes. What does your company do with that customer input?[read more]

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Social Business Is About Relationships

May 22, 2013 by Jon Ferrara
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Social relationships

In a noisy, distracting world, we are bombarded. We start each day feeling as if we are behind. Data noise is everywhere. Over 100 million bits of information come in through your visual system—every second! In the midst of this chaos, you need to build, manage, and nurture your relationships.[read more]

Applying Traditional Public Relations to Social Media: What New PR Professionals Need to Know

May 22, 2013 by Stephanie Pflaum
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Social media savvy is a unique skill and advantage that not all traditional PR pros have figured out yet and is now included in a public relations professional’s job description. Make sure you know how to improve and build media relationships through social networking.[read more]

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The Yahoo-Tumblr Marriage: As Seen By A Not-So-Disgruntled Tumblr User

May 22, 2013 by Samantha Rupert
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From the moment Yahoo CEO Marissa Mayer announced the $1.1 billion acquisition of Tumblr, the underbelly of the alternative social network bellowed. An avid Tumblr user assures fans not to worry and provides a solution to the advertising question.[read more]

How to Use the New Flickr for Search

May 22, 2013 by Mike Allton
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The entire Flickr site has received a beautiful overhaul. The new interface puts even more emphasis on great images and keeps the site controls and information in the trending flat colors and graphics. I expect that the new Yahoo design, when finally released, will be similar.[read more]

6 Ways to Jumpstart Your Marketing Now

May 22, 2013 by Amie Marse
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Feedback should be a two-way street. Combine social media and customer service with thoughtful, timely responses to comments and reviews. Even a simple “thank you!” to a positive review lets a customer know that you care about their input, and that is the kind of thing that keeps people coming back in a marketing milieu defined by relationships.[read more]

HootSuite App Update Eases Influencer Monitoring

May 22, 2013 by Mike Allton
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Twitter users who regularly retweet your tweets could be fans or influencers. If they're influencers in your industry, consider reaching out and looking for ways to not only thank them, but reciprocate their gesture. An easy and obvious way is to regularly retweet some of their tweets as well. This is not only good business, it's being a good social citizen.[read more]

Are You Measuring the Right Metrics? Which Numbers to Watch

May 22, 2013 by Kylie Robertson
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It’s so easy to get overwhelmed by numbers. It almost feels like the new binary; we used to speak to computers in 1s and 0s, and now we have thousands of numbers with which to communicate our social media successes or failures. So how do you know which measures to pay attention to, and which ones are more vanity stats?[read more]

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