Subcultures are a big opportunity for Social Brands to generate value. During Digital Shoreditch 2013, we've discussed about how marketers need to re-think their targeting, understanding and consideration of consumers. Subcultures are a critical "life force" for brand equity as social networks rise through cultural mash-ups and phenomenons.[read more]

Hot on the heels of the micro-blogging site’s most recent marketing tool, the lead generation card, Twitter has introduced another new feature to help brands advertise online: Twitter Amplify. Twitter Amplify takes advantage of the multi-screen viewing activity of many Twitter users by showing commercials before sporting clips posted in real-time during tournaments, games and events.[read more]

For an industry that prides itself on producting content and campaigns that are easy for people to understand, social media marketing still has its share of jargon. Here is a simple guide to paid, earned and owned media.[read more]

Real estate is one industry that seems to be dipping their toes into social media, but has yet to dive in. Some real estate companies are making an effort at social media , but it’s a bit halfhearted and nothing done halfway will be successful.[read more]

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If you’re in marketing you’ve probably have encounter multiple conversations with your sales team about what is a qualified lead, or simply put defining the handoff process. When should the sales team take over a lead?[read more]

The impeccable Mention Tool is slowly, but surely climbing the popularity ladder owing to its exceptional ability to derive results. The valued supports of two big names in the Internet Marketing industry, SEOmoz and Ahrefs, have helped tremendously.[read more]

Most bloggers, students, or freelancers who writes do not have their own professional editors. Any time you write content that you want people to read, it is important for you to edit your work and to also check it to see if there are any portions that were copied. Here are a few tips to help you edit your own content before you post it online.[read more]

This posts highlights what's necessary to become an exceptional marketer and gives specific examples around the role of a social media manager. The perfect age for my Social Media Manager in my opinion is 23-28. Even from a standing start, providing the attitude and desire, combined with the working environment is provided, that 23-28 year old will accomplish mastery.[read more]

People come to your blog to read your content and you know what? If they like it they want to know who this great writers or wise marketing expert is? I never ever had an about me section in the old days. You know why? Because I'm no writer! There I said it![read more]

Photo credit: Alan Cleaver cc

Everybody and everything keeps coming back to your websites when the magic of “quality content” happens. It’s called “stickability.” It’s what we all want. And, it builds trust and reputation. Yeah, Google loves that, too, now more than ever.[read more]

In order to help your content spread, you have to reduce the friction of sharing. In other words, make it very easy to share via Facebook, LinkedIn Twitter, Pinterest and via email. And no, don’t hide it at the bottom as a tiny button that needs to be expanded to show the real sharing buttons.[read more]

One of the most under-leveraged resources for many brands, within social media, comes from within: their employees. Research has continuously shown that people trust word of mouth or recommendations anonymously or via personal networks. So then this raises the question – why don’t more companies leverage the support of their employees?[read more]

The number of “likes” on your Facebook page and the amount of followers on your Twitter account are not the only determiners of the efficacy of your social media marketing campaign. In fact, it may not be a true marker of the success of your strategies.[read more]

To be effective on Twitter you need to setup a good workflow and learn how to schedule your Tweets to get the best impact with your audience. Scheduling your Tweets will save you time and help you be more productive with your social media. It is all too easy on social media to get distracted, lose valuable time and not achieve your objectives.[read more]

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This isn’t hard to respond to comments on some platforms like Facebook where most comments can be visibly seen on the post itself. However, mentions of your brand can be harder to track on forums you’re not a part of or on social networks like Twitter where you get a steady stream of content on your feed. To help you monitor mentions of your brand, you can use a tool like Mentions to track your name and get real-time alerts.[read more]

It seems that Target may have finally found its way into the next frontier of digital retail. Within the last week, Target has launched Cartwheel, a responsive website which will eventually become an application that allows users to earn and redeem in-store savings via Facebook and their smartphones.[read more]

A brand is essentially the sum of what people say about it. We’re connected and social now. And that’s not all. We’re hypercritical, hyperactive and so hyper-online, we’re barely offline when we sleep. Scheduling our content to publish while we’re snoring is easy. There are apps for that.[read more]

Semantic search is changing everything. From the way traditional marketing is done to the way social media connections are now forged, the web is forcing us to create more transparent, honest connections than ever before.[read more]

You can go “off grid.” You can turn off your email. In unplugging yourself from your social media networks and the online world, I posit what you’re really doing is unplugging your robot friends till you want to deal with them again. Friends have become objects of convenience.[read more]

Certain individuals have always wielded outsize influence on the decision-making of others in their social groups, but not until the age of the social web have there been systems to easily quantify and measure social influence - rather, it was subject to perceptions about credibility and personal brand. But now gut feelings are being...[read more]