Social media news, strategy, tools, and techniques

March 1, 2012

What Angelina Jolie’s Leg Can Teach us About Marketing

by David Amerland with 3 views

Just the title of this piece would have been unthinkable in the pre-social media age which perfectly illustrates the power of social media to disrupt and create both noise and signal out of seemingly innocuous events. The Oscars night is obviously a... [read more]

March 1, 2012

Facebook Timeline for Brands: What Does This Mean for Marketers?

by Beth McCabe with 389 views

On Wednesday, February 29, Facebook made several announcements at its fMC conference for marketers in New York. Several of the tools brands have available to them are undergoing big changes. These changes touch both paid tools and organic ones,... [read more]

March 1, 2012

Expert Review: Tony Hsieh on The End of Business as Usual

by Brian Solis
with 129 views

What follows is an expert review written by Tony Hsieh, NY Times bestselling author of Delivering Happiness and CEO of Zappos.com, Inc. ----------- This book [The End of Business as Usual] covers an important concept for businesses everywhere. The future of business isn’t just about the latest... [read more]

Pinterest's Potential Pitfall

March 1, 2012 by Jarreau Weber
with 724 views

Pinterest is quickly becoming social media's new darling, though its greatest strength may also be its greatest weakness. [read more]

Why Social Networks Like Pinterest Will Never Be Marketing-Free

March 1, 2012 by Andres Traslavina
with 189 views

Since the recent explosion in popularity of Pinterest, many marketers have been experimenting with how they can take advantage of it for business. And as evidenced by the success of HubSpot's new ebook on how to use Pinterest for business, which has been downloaded by over 37,000 people, it looks like a lot of you are interested in figuring out how to leverage this new social channel for your marketing efforts, too, regardless of whether you're a B2C or a B2B company. [read more]

Facebook Timeline for Brands: What Does This Mean for Marketers?

March 1, 2012 by Beth McCabe
with 658 views

Beth McCabe, VP/Director, Social Marketing & Technology, at Digitas, explores how Facebook Timeline for Brands will affect marketers. [read more]

Facebook Rolls Out Fan Page Timeline

March 1, 2012 by Daniel McGaw
with 244 views

We have all been waiting for timeline to take effect on fan pages, and a lot of us have been speculating what might be changing. Well the changes are here, and our last post “Facebook Tabs are Getting Wider?” was not far off. We even nailed the spot that applications would show, and the exact size the new tabs would be. The tabs have gotten wider as expected, but what else has changed? [read more]

Facebook Brand Pages : 4 Ways to Humanise Your Brand

March 1, 2012 by Christel Quek
with 654 views

It's official - Timeline for Facebook Brand Pages are here, and will be rolled out for all Facebook Brand Pages come March 30th 2012. Personally, I'm a huge fan of this new product offering - while it certainly does take some getting used to, this allows brands to get more visually creative and tell the stories of their brand histories more effectively. [read more]

Social Media is a Mandate from Your Customers [CONVO]

March 1, 2012 by Neil Glassman
with 217 views

In this convo, Alex Schott, Entergy's Manager, Social Media & Multimedia, describes a framework for managing the weather conversation — preparing before, reporting during and solving after the storm. He also shares how the company integrates broadcast and social media to reach as many customers as possible during a storm. Crisis communications is only one element of Entergy's expanding social media activities intended to provide information, improve support capabilities and, in time, sell energy services. [read more]

Mobile Marketing Strategies: Are Consumers Way Ahead of Businesses?

March 1, 2012 by Silvina Moschini
with 172 views

Mobile devices present a new challenge for companies’ marketing departments. People are choosing new information and communication channels. But are businesses responding to new consumer demands? “While online consumer behaviour is changing radically, companies don’t always have enough dynamism to follow the pace of change,” says Silvina Moschini, expert in technology and digital media. [read more]

Top 5 Social Media Disasters (That Really Should Have Been Avoided)

March 1, 2012 by Andre Bourque
with 1,029 views

For the at-risk institution, a publicly traded company, or any business that cares about its reputation, an insensitive or out-of-context tweet can be costly. Catch social media non-compliance before it’s too late, and you can spare yourself a social media disaster like these. [read more]

Socializing the Online Newsroom: The Press Release

March 1, 2012 by Steve Momorella
with 97 views

There has been a lot of discussion about the idea of a social media press release and what it should contain.Press releases have been around for a long time and have served the purpose of providing details of an upcoming event, financial announcement, or new product launch. With the advent of social media, there have been countless blog... [read more]

Tell Your Brand's Story on Facebook Timeline

February 29, 2012 by Dave Kerpen
with 876 views

The concept of Timeline alone delivers a number of options for engagement wherein brands can highlight memorable points in their history—allowing fans to understand and relate to company milestones. Likeable Media was a by-product of my wedding in 2006, a word-of-mouth marketing event that sparked meaningful relationships with many current clients. [read more]

Facebook's 3 Announcements Which Could Make Marketers Happy

February 29, 2012 by Volker (a.k.a. "V.J.") Jaeckel
with 881 views

Exactly at 1.00PM Eastern Time Zone the Keynote speakers COO Sheryl Sandberg, VP of Product Christopher Cox, Director of Global Business Marketing Mike Hoefflinger and VP Business & Marketing Partnerchips announced the following major changes and enhancements to our beloved Facebook, targeting especially marketers for the new epic "F-Commerce". [read more]

Liberating Big Data: Can You Be Part of the Online Data Revolution?

February 29, 2012 by Kelsey Arnold
with 258 views

An exclusive, live webinar from Social Media Today March 6th at 12pm EST / 9am PSTRegister here! Big Data is discussed everywhere these days. It's now understood as an unavoidable fact of life that data is being collected everywhere about nearly everything you and other consumers and businesses do online. But beyond that, it’s often... [read more]

When did you transform...a young mother blogs a letter to her daughter.

February 29, 2012 by Julie Morey
with 93 views

"When did you transform" features blogger Lisa Tabet-Chavez reading a letter to her small daughter, www.howtobeakidagain.blogspot.com. Part of Elastic Lab’s Culture of Content Creation series on digital content creators. Filmmaker: Bennie Harris [read more]

Audio Archive: B2B and the Complex Sale

February 29, 2012 by Cliff Figallo
with 107 views

B2B and the Complex SaleThe nature of complex sales has changed dramatically with the adoption of the Internet as a research tool. People on the sales end are much less in control of the process because customers can now find out much about the supplier without asking them directly. Potential customers can discover facts about the... [read more]

KLM: A Company That 'Gets' Social Media

February 29, 2012 by Steve Olenski
with 721 views

While many companies struggle with social media, KLM is one who definitely "gets it." [read more]

How to analyse influence via dynamic conversations - mapping social media week

February 29, 2012 by Jonny Bentwood
with 464 views

To understand influence, you need to get beyond a static view of how conversations work to analyse the dynamics of a dialogue. This unique approach helps people find, identify and engage with key influentials in the right way [read more]

Fan Pages get Timeline! (pics)

February 29, 2012 by Daniel McGaw
with 894 views

Facebook Brand Pages have made the switch to timeline. What are the changes you will be facing? What will happen to your tabs? Where will your applications go? See the images and explanations of all the changes. [read more]

I’m in Google Hell: A Cautionary Tale

February 29, 2012 by Mike Johansson
with 497 views

You’re breaking my heart Google: It's been weeks since my Gmail account was hacked. You don’t write. You don’t call. This is a cautionary tale for anyone with too much of their online lives in Google's hands ... [read more]

Turn Negative Online Comments into Business Opportunities

February 29, 2012 by Caroline Chen-Whatley
with 1,353 views

Have you heard the phrase: “Any publicity is good publicity” before? It’s commonly used in the entertainment industry to refer to actors who are in the press because of something bad they have done. While not necessarily how the actor may wish to be represented, being in the press means exposure. Exposure translates to opportunities... [read more]

How to Retain Your Customers for the Long-Term

February 29, 2012 by Alex Hisaka
with 660 views

Business doesn’t just happen in the development process of a product or service, it happens in the small personal interactions that allow us to show each other who we are and what we believe in. [read more]

Three Social Media Lessons from Dell: It's Not All About Sales

February 29, 2012 by Jake Wengroff
with 1,024 views

A tour of Dell's Social Media Listening Command Center provided some key takeaways, including that social media ROI is not all about sales. [read more]

Protect Yourself from Facebook Scams with Facecrooks: The Social Media Privacy Report

February 29, 2012 by Jillian Ryan
with 195 views

We reported on a few select scams floating around Facebook early last year: these included tax season frauds and a Japan earthquake relief scheme. Unfortunately, these are only two of countless scams that filter through the social network on a daily basis. If you are concerned about these schemes, visit our partner site Facecrooks.com. [read more]

Trend Watch: Social Profile Pruning

February 28, 2012 by Derek Baird
with 408 views

According to a new Pew Internet study, two-thirds of profile owners (63%) have deleted people from their networks or friend lists, up from 56% in 2009. Another 44% say they have deleted comments that others have made on their profile, up from just 36% two years prior. [read more]

Easy Video Creation on Facebook [cool tool alert!]

February 28, 2012 by Denise Wakeman
with 546 views

If you don't feel inclined to shoot video but you do take a lot of photos (and it seems everyone does now that cameras are integrated into our phones), you can create impactful videos with your photos. I've been using Animoto to do this for a few years. And, I've discovered a new Facebook application that works in a similar way and in fact, is even simpler: Slidemotion Video Express. [read more]

Measuring Influence on Pinterest

February 28, 2012 by Laura Edwards
with 914 views

With Pinterest's growth continuing at break neck speed new measurement tools are being released to help brands better understand the results of their usage. Two tools worth noting are PinPuff and PinClout that give Klout like figures on how 'pinfluential' you are. [read more]