Subcultures are a big opportunity for Social Brands to generate value. During Digital Shoreditch 2013, we've discussed about how marketers need to re-think their targeting, understanding and consideration of consumers. Subcultures are a critical "life force" for brand equity as social networks rise through cultural mash-ups and phenomenons.[read more]

Hot on the heels of the micro-blogging site’s most recent marketing tool, the lead generation card, Twitter has introduced another new feature to help brands advertise online: Twitter Amplify. Twitter Amplify takes advantage of the multi-screen viewing activity of many Twitter users by showing commercials before sporting clips posted in real-time during tournaments, games and events.[read more]

Jenni Maley digs around to find out why Facebook Page Insights aren't updating past May 13th, 2013. See what a Facebook Rep had to say about it.[read more]

The impeccable Mention Tool is slowly, but surely climbing the popularity ladder owing to its exceptional ability to derive results. The valued supports of two big names in the Internet Marketing industry, SEOmoz and Ahrefs, have helped tremendously.[read more]

The background chatter about teens leaving Facebook has been steadily increasing in volume practically all year. It’s well known that teens are beginning to feel crowded out on the Zuckerberg owned network by all the parents, aunts, uncles, and other undesirable adult types that have been cropping up on it.[read more]

For an industry that prides itself on producting content and campaigns that are easy for people to understand, social media marketing still has its share of jargon. Here is a simple guide to paid, earned and owned media.[read more]

Real estate is one industry that seems to be dipping their toes into social media, but has yet to dive in. Some real estate companies are making an effort at social media , but it’s a bit halfhearted and nothing done halfway will be successful.[read more]

As the search engines cracked down on paid links that are considered "unnatural," webmasters came to believe that paid links are bad. The truth is, they aren’t all bad. You just need to know where to draw the line.[read more]

As much as you need to actively listen, at the end of the day you’re still the expert. Don’t be afraid to own that role when you need to. What else do you think we can do to help foster productive relationships between communicators and cause-related groups?[read more]

LinkedIn reveals key design changes aimed at streamlining the LinkedIn experience and helping us to more easily discover and discuss the content that matters most.[read more]

smarketing/shutterstock

If you’re in marketing you’ve probably encountered multiple conversations with your sales team about what a qualified lead is, or simply put, defining the handoff process. When should the sales team take over a lead? If you implement Smarketing, it can solve those issues.[read more]

Most bloggers, students, or freelancers who writes do not have their own professional editors. Any time you write content that you want people to read, it is important for you to edit your work and to also check it to see if there are any portions that were copied. Here are a few tips to help you edit your own content before you post it online.[read more]

This posts highlights what's necessary to become an exceptional marketer and gives specific examples around the role of a social media manager. The perfect age for my Social Media Manager in my opinion is 23-28. Even from a standing start, providing the attitude and desire, combined with the working environment is provided, that 23-28 year old will accomplish mastery.[read more]

A digital deluge is coming. What does this mean for you? It could very well mean network slow downs and higher subscription costs. In the future, it’s likely that our networks will need 1000x more bandwidth.[read more]

People come to your blog to read your content, and you know what? If they like it, they want to know who this great writer or wise marketing expert is. I never ever had an "About Me" section in the old days. You know why? Because I'm no writer! There, I said it![read more]

Photo credit: Alan Cleaver cc

Everybody and everything keeps coming back to your websites when the magic of “quality content” happens. It’s called “stickability.” It’s what we all want. And, it builds trust and reputation. Yeah, Google loves that, too, now more than ever.[read more]

In order to help your content spread, you have to reduce the friction of sharing. In other words, make it very easy to share via Facebook, LinkedIn Twitter, Pinterest and via email. And no, don’t hide it at the bottom as a tiny button that needs to be expanded to show the real sharing buttons.[read more]

One of the most under-leveraged resources for many brands, within social media, comes from within: their employees. Research has continuously shown that people trust word of mouth or recommendations anonymously or via personal networks. So then this raises the question – why don’t more companies leverage the support of their employees?[read more]

The number of “likes” on your Facebook page and the amount of followers on your Twitter account are not the only determiners of the efficacy of your social media marketing campaign. In fact, it may not be a true marker of the success of your strategies.[read more]

To be effective on Twitter you need to setup a good workflow and learn how to schedule your Tweets to get the best impact with your audience. Scheduling your Tweets will save you time and help you be more productive with your social media. It is all too easy on social media to get distracted, lose valuable time and not achieve your objectives.[read more]