Why Timeline is a big misstep for Facebook
A Critical Path for Customer Relevance, Part 1
The Lines Between Social Media and Sports Continue to Blur
Companies That Got It Right on Pinterest
Pinterest will continue to grow fast, hopefully catching the eye of a more diverse set of users (i.e. men), making Pinterest a better place for more unique companies to participate. If you think your company would be great on Pinterest, go ahead, start pinning! [read more]
5 Techniques To Get Your Business To Top of Google
Getting to the top of Google isn’t easy, but it’s not impossible, either. Follow these five techniques carefully and you’ll see your search engine rankings rise significantly. [read more]
Best Practices from Carmine Gallo, author of "The Power of foursquare"
Learn more about the power of C-H-E-C-K-I-N, or the seven ways to unlocking your business potential by using foursquare: Connect with Your Brand, Harness New Fans, Engage Your Followers, Create Rewards, Knock-Out the Competition, Incentivize Your Customers, Never Stop Entertaining, based on Gallo’sThe Power of Foursquare [read more]
Using Social in Crisis in Higher Education
A recent study found that the majority of higher education institutions have had one or more potential reputation-damaging events discussed in traditional and social media channels in the last 12 months. In addition, while 85 percent of reporting schools have crisis communications policies, only 59 percent of those policies address the use of social media in a crisis. [read more]
The Trouble with PR Links
There has been a great deal of chatter in the search community about PR vs. SEO, or how PR campaigns can supplement the link building done by SEO. The idea that a PR campaign can take the place of an SEO campaign is simply not true. [read more]
Corporate Blogging on the Decline
About ten days ago I wrote a post about corporate blogging. My premise was that the corporate blog was a bit of a different beast than the individual blog. The corporate blog requires some thought and planning. As a follow-up, I’d like to share this post with you. The premise of this post is that corporate blogging is on the... [read more]
UK businesses - To 'pin' or not to 'pin'? That is the question.
Pinterest has become the newest craze in social media. There's plenty of discussions about how it's worked for US businesses, but what about those in the UK? Let's start the discussion. [read more]
Human Media Practices
Here you have some practices that help to explain the phenomenon of Human Media and how it leverages the Social Web through Human Business Interactions. [read more]
How Our Social Media Week Data-Viz Works
We’ve just posted a shiny new dataviz on our website, which pits the different host cities of Social Media Week against each other in a royal rumble of skyscraper proportions. Each city is represented by the tallest building located in that city, from London’s amazing new Shard building to the Washington monument in DC. We’ve created... [read more]
The History of Marketing (infographic)
The long journey through technology, technique, targeting and customer relations. [read more]
How to Target Your Audience and Engage Online
Successful execution of a social media strategy requires an understanding of your target audience and creatively influencing their behavior. Engage and delight your audience with these helpful strategies. [read more]
The New Online Video Landscape (and How to Take Advantage of it)
There is a growing desire for digital content; online video in particular. With the increasing numbers of tablets and web enabled TV’s and Tivos in the hands (and on the walls and TV stands) of consumers, the demand for compelling online video has grown exponentially compared to the amount of quality content available. [read more]
The Path to Social Media Maturity – a Hypothesis on Corporate Social Media Development
Most companies start with a groundswell of activity. Those proud corporate advocates within a company will begin to blog, or to Tweet, of their own volition. Almost incidentally, they will admit working for Company X, and may perhaps put it on their profile pages. [read more]
Using Foursquare for Your Local Business
Foursquare is an amazing way to market your business because it makes the process of social discovery and check-in fun. Here are some ways in which you can use Foursquare for your local business: FIRST STEP: Before you do anything, the first and most crucial step is to claim your venue on Foursquare if you haven’t had the chance to do... [read more]
Facebook Timeline Coming for Businesses
I have good news! Rumor has it Facebook is rolling out its timeline feature to business pages this month. I know, I know. Some of you hate timeline (I personally love it). But, if you run a business or branded page, this is good news. [read more]
10 Ways Your Business Can Use Valentine’s Day on Social Media [Daily Dose]
Despite what you may think, cupid-themed marketing is not just for restaurants, florists and jewelers. There are many types of businesses that can use this sweet holiday to build their online communities and customer base. [read more]
How Do You Use Pinterest?
I’ve been exploring Pinterest over the last few days and have become victim to its addictive layout and discovery possibilities. It’s almost like the first time I was on the internet… you just dig deeper and deeper and the next thing you know, it’s 3 hours later (or 3am so I’ve decided to blog about it). Over the past 2 years, Pinterest... [read more]
Social TV: Social Marketing Practices that Translate Beyond Television
For us marketers engaging in a dialogue with your key audience and cultivating that ongoing relationship is crucial to maintaining brand awareness and loyalty. Social TV is no exception. In the largely uncharted waters of social media, Social TV is an arena marketers can no longer afford to ignore. People are using this space at a rapidly growing rate, and certain television networks, like Discovery Communications LLC and USA Networks, are reaping the benefits. In this post, I’ll discuss what Social TV is reviving an industry, pronounced by many pundits as slowly dying. What can we as brand marketers learn from this Social TV revolution in media? Plenty. [read more]
Is That Social Media Firm Worth Their Salt?
Anyone can slap up a website in a few hours and call themselves an expert. But those who do their due diligence in research won’t get suckered into the hype. Here are 7 ways to find out if a social media firm is really worth their salt or if they’re just pulling your leg so they can take your money and run. [read more]
Bringing Sexy Back: How LinkedIn Groups Can Revitalize Your Industry
Just about everyone is doing something on their mattress other than sleeping on it – I think you know where I’m going here. How many mattress companies have used advertising to overtly extol their mattresses’ virtues between the sheets, if you will? Not many! [read more]
Twitter Powers Jeremy Lin’s Rise to NBA – and Social Media – Superstar
Lin’s story is not just about follower count, it’s also about the conversation. And Lin dominates the talk on Twitter every time he suits up. According to Trendistic, “Jeremy Lin” was included in as much as 1.69 percent of tweets worldwide on Friday, Feb. 10 (9 p.m. CST). In his previous three games, he garnered 0.12, 0.17 and 0.19 percent of the Twitter conversation, respectively. [read more]
An In-Depth Perspective of Facebook EdgeRank
You might be wondering why there are many posts made by you and your friends but why only a few of them are seen in the News Feed? In order for your post to be seen on the feed, there are three components you have to remember: affinity, weight, and recency. Each of these components plays an important role in the edge rank algorithm. Therefore, edges seen on your News Feed are not randomly selected. [read more]
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Jonathan Salem Baskin is an author who writes a regular column on Advertising Age & posts on his award-winning blog. More »
John Bell heads up the 360° Digital Influence team & teaches graduate studies in Digital Influence at Johns Hopkins University. More »
Don Bulmer is Vice President of Communication Strategy at Royal Dutch Shell More »
John Byrne is chairman & editor-in-chief of C-Change Media Inc. & the author or co-author of eight books. More »
Gini Dietrich Gini Dietrich is the founder and chief executive officer of Arment Dietrich, Inc. More »
Vanessa DiMauro is the CEO of Leader Networks & has been creating successful online communities for over 15 years. More »
Maggie Fox is the founder and CEO of Social Media Group & was named one of the Top 100 Marketers in Marketing Magazine. More »
Laurent Francois I lead the marketing&development hub @ Express Roularta Services, a media company. I focus on 2 main brands (L'Express, More »
Rachel Happe is a Co-Founder and Principal at The Community Roundtable & a blogger at The Social Organization. More »
JD Lasica is a consultant who is considered one of the leading authorities on social media & user-created media. More »
Brian Solis s author of Engage and is recognized as one of the most prominent thought leaders & authors in new media. More »
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- David Amerland
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- Sandy Carter
- Vanessa DiMauro
- Debra Ellis
- Paul Fabretti
- Sally Falkow
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- Maggie Fox
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How to Develop a Social Media Policy: Basic concepts and steps for organizations
When: Wed, 2012-02-15
IN-NW Conference 2012
When: Wed, 2012-02-15
Writing the Book on Investor Relations Social Media
When: Thu, 2012-02-16
Social Media in Wealth Management Leadership Forum
When: Thu, 2012-02-23
O'Reilly Strata
When: Tue, 2012-02-28

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“Great post Emily! With the shareability of Google Docs, an online spreadsheet is a great way to allow all users to view the calendar from anywhere, from any browser, and link it to a Google calendar to be toggled on and off when appropriate.”
“Good on you for exposing these snake-oil salesmen (and women). It's unfortunate that the marketing, sales and comms contingent are giving social media a bad name. It's not about numbers, its about building relationships. In fact I'll directly challenge one of the quoted points from the originator of your "spam" message: " Conversion rate will dramatically be increased by a large Twitter ...”