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Will Facebook Newswire Change How Journalists Verify Breaking News?

April 25, 2014 by Carrie Morgan

Facebook newswire.

Facebook might be taking a stronger foothold in the breaking news world of journalism with their launch of FB Newswire, a news aggregator resource for journalists. They are hoping it becomes a trusted source for journalists, meeting their need to air breaking news faster and speed up the source verification process.[read more]

The 7 Deadly Sins of Marketing Automation [SLIDESHARE]

April 25, 2014 by Jose Antonio Sanchez

Sins of marketing automation. 

Marketing automation tools can be extremely efective, particularly for marketers who have to engage and convert hundreds of thousands of customers per month. However, used improperly, these platforms can have the opposite of the effect and create a user experience that's simply evil.[read more]

8 Reasons You Need a Digital Content Inventory STAT

April 25, 2014 by Courtney Hunt

Digital content inventory.

If custom digital content is critical to your marketing, branding, sales and service efforts, you need a centralized way to track and manage it – ALL of it. Website content management systems (CMSs) are great, but they only help you track the content you create there (i.e., pages and blog posts).[read more]

Six Ways to Spot a Social Media Superstar

April 25, 2014 by Chris Street

Social media superstar.

Social media superstars are consistent – they post and share content consistently. There’s no examples of posting six items then disappearing for a fortnight: these superstars post great content, day in, day out – and their audiences love them for it.[read more]

14 Twitter Tips to Take Your Tweeting to the Next Level

April 25, 2014 by Kevan Lee

Better tweeting.

Twitter's email notficiations center has 21 different email settings you can toggle on and off, and many of these settings have additional controls beyond the on/off switch. By customizing these settings, you can create a system of alerts in your inbox. What's the perfect recipe of Twitter email notification? Here's one method.[read more]

The Big Google Keyword Tool Update: Now Including Mobile, Contextual and Trend Data

April 25, 2014 by Larry Kim

Google keyword tool update.

These new features bring the Keyword Planner out of the desktop world, to help you connect with the right people, at the right time, in the right place. The new mobile, location and trending data paired with these super-useful visualizations are certainly a step in the right direction and should help marketers realize the benefits of this new marketing paradigm.[read more]

The Real Value of Viral for Businesses

April 25, 2014 by Chris Horton

Viral for businesses.

For advertisers and marketers, the real value of viral campaigns lies in their ability to efficiently reach a broad audience with a relatively small investment of capital and human resources (money, time, staff, etc). The goal with viral is to stimulate social sharing on a massive scale in order to drive social influence, and thus impact brand ROI.[read more]

22 Tips to Get the Twitter Conversation Started and Rockin’

April 25, 2014 by Pam Moore

Twitter conversation.

Bottom line, you don’t even know where to start when it comes to getting a conversation started using social media. Twitter intimidates you more than any other platform because it is moving so fast and people seem to be talking in some strange 140 character language. You feel that everyone understand the language except for you.[read more]

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Social Anatomy of the GM Recall

April 25, 2014 by Candida McCollam

Social and the GM recall.

The best recourse for drivers today is engage in social media to force the hand behind the corporate steering wheel. Social listening is where the rubber now hits the road. Only a quantum General Motors culture shift will propel it from the clandestine to the transparency and authenticity of listening to and engaging with customers.[read more]

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Content Marketing Minds: Want a Job in This Field?

April 24, 2014 by Barry Feldman
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Content Marketing Minds column.

Content marketing is en fuego. If you’re on the outside wanting to get in, this article is for you. It examines reseach findings from the software masters at Kapost, advice on hiring from three industry experts, and above all, a series of insights regarding getting started in content marketing from CMI, Kelly Services and content marketing expert, Jean Spencer.[read more]

How to Use Research to Take Content From Flimsy to Fabulous

April 24, 2014 by Emily Gaines Buchler

do your research

We’ve all encountered blog posts that lure us in with an enticing headline but fail to deliver anything of substance. These posts aren’t worth the five seconds they take to skim. Regardless of the topic, content created without the benefit of solid research will lack credibility. Here are six research tips for quality content.[read more]

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5 Ways Small Businesses Can Supercharge Their Local Social Media

April 24, 2014 by Anna Francis

Supercharge local social media.

Social media is key when it comes to connecting with people around the world in a matter of seconds, but sometimes it is easy to forget those closer to home. Social networks can actually be very powerful when it comes to reaching out to your local audience, especially when you are a small business and the customers just down the road are your target market.[read more]

Google+ Features to Improve Marketing

April 24, 2014 by Michael Bird

Google+ features.

Google+ is commonly misconstrued as having been created to compete with Facebook. But there is a lot more to Google+ than meets the eye. In fact, Google+ has a whole set of functions and benefits that Facebook can barely keep up with. The tools that Google+ offers are extremely useful for marketers, but not easy to wrap your head around.[read more]

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The Small Business Road Map to Internet Marketing Success

April 24, 2014 by Brian Hughes
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the road to internet marketing success

To make a road trip successful, you have to prepare. But despite all the careful preparation in the world, things will surely change along the way. Let’s take a look at the five checkpoints on the internet marketing road map and discuss key factors involved in successfully reaching each of them. Ready, set, go![read more]

8 Reasons That Content Is the Most Crucial Element of SEO Today

April 24, 2014 by Julia McCoy

Content for SEO

If you are in the SEO business or in case you are thinking about it, there is one major rule you will have to keep in mind: the search engines don’t care about companies; they only rank content. It doesn’t matter how great your company is if you can’t offer the readers high quality content.[read more]

Is Hybrid Content Marketing the Latest Trend?

April 24, 2014 by Jim Belosic

A more subtle ad

Recently, we decided to do something that would take our content marketing to the next level: We combined our content marketing efforts with a tightly focused Facebook advertising strategy. This is what I like to call hybrid content marketing.[read more]

3 Lessons in Customer Service Crayola’s Twitter Can Teach Us

April 24, 2014 by Deborah Sweeney

Crayola crayons.

There’s thinking outside of the box and then there’s thinking outside of the crayon box, the much lesser-known cousin to the infamous idiom. While other companies may be inclined to reap in the benefits of a passing meme’s success and play off of that for awhile, Crayola is more focused on child development.[read more]

5 Twitter Hacks to Grow an Influential Network

April 24, 2014 by Michele Weisman

Twitter hacks.

With 560 million active users and 5,700 tweets sent every second, Twitter is a powerful network. Initially, Twitter’s core service was a feed of short bursts of text. Since 2006, the social network has transformed into a media-rich, real-time stream of information and entertainment that includes short videos like Vines, photographs and advertisements.[read more]

Why Facebook Is Not Part of My Social Media Strategy

April 24, 2014 by Shell Robshaw-Bryan
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Goodbye Facebook?

Ask any 20 year old what social network they are using, and Facebook is likely not to rank highly in their list. Econsultancy recently reported that the level of active Facebook usage fell by 3% in the second half of 2013, claiming that the gap between Facebook and it’s rivals is narrowing year-on year.[read more]

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How Semantic Search Drives Marketing [SLIDESHARE]

April 24, 2014 by David Amerland

Semantic search drives marketing.

The idea that a digital service (search) could change the way we behave as people would normally be ludicrous to consider. Before semantic search came along Google (and every other search engine) was busy indexing websites and struggling to sort through relevant information so that they could surface spam-free, high quality results in response to a search query.[read more]

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