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Playing with Peoples Emotions: A Social Marketers Guide to Understanding Human Psychology

April 23, 2014 by David Johnson

Social and the human brain.

In order to create a brand that elicits a powerful emotion it’s important to engage around what matters most to your consumers. By playing to the emotions of your consumer and getting them to feel a certain way about your brand, and what it stands for, you are much closer to generating the type of response in the consumer that few businesses can claim.[read more]

5 Simple Ways to Spring Clean and Declutter Your LinkedIn Profile

April 23, 2014 by Tomeeka Farrington

Declutter your LinkedIn profile.

Now that the Spring flow­ers are bloom­ing and weather is warm­ing up it’s only fit­ting that you extend your cleanup efforts into the social sphere. Time to stop neglect­ing your LinkedIn pro­file, think strate­gi­cally and opti­mize your pro­fes­sional iden­tity on the “World’s Largest Pro­fessional Net­work.”[read more]

Facebook’s New Advertising Opportunities

April 23, 2014 by Michael Bird

Facebook advertising.

Job targeting on Facebook allows you to choose groups of people with specific job titles so that you may advertise to them. For instance, users whose job titles are related to a medical field (nurses, surgeons, physical therapists, etc.) may be the target for ads for medical equipment, or recruitment agencies for hospital staff.[read more]

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10 Pieces of Advice for Bloggers Starting Out in 2014

April 23, 2014 by Marcus Taylor

Advice for newbie bloggers.

But what if starting early isn't an option? What if you wanted to start travel blogging today - how would you generate millions of visits while being 10+ years late to the party? I want to clarify that it's definitely possible. Below are ten points that, for me, are essential for first time bloggers in 2014.[read more]

Top 5 Tips to Create an Effective Social Media Marketing Strategy

April 23, 2014 by Kim Goff

Social media marketing strategy.

Every business or company participating in social media should have a social media marketing strategy to document and monitor all of their social media efforts. Digital media advertising and traditional media advertising should be merged in order to drive traffic to your website and social media networks.[read more]

Want Social Business Buy-in? Do More Than Move Their Cheese

April 23, 2014 by Pam Moore

Social business buy-in.

Bottom line, people don’t like it when you move their cheese. Although you may be an early adopter of technology and are out to change the social world, chances are that most of the folks within your organization do not feel the same way. They like it the way things are.[read more]

Is Organic Search Losing to Social Media Referrals?

April 23, 2014 by Kandice Linwright

Is Organic Search Losing to Social Media Referrals?

According to Shareaholic, organic search traffic has dropped a total of 6 percentage points from November 2013 to November 2013. Now, 6 percentage points in search is nothing to worry about, and has probably already been regained here in April. The point to recognize is the stagnation of organic search numbers over the past year.[read more]

Big Google AdWords Announcement: What It Means for Marketers

April 23, 2014 by Larry Kim

Should marketers panic?

Google chose to lead with the announcements related to Mobile App marketing. However, they said, "it’s not really about mobile, it’s about consumers." The mobile app economy was pegged at $29.5 billion last year by Gartner, which is huge and so naturally, companies are looking for ways to promote their apps in a crowded app store.[read more]

Too Much Content: Could It Happen?

April 23, 2014 by Julia McCoy

Too much content?

Short answer: yes. Too much content can actually scare potential clients and readers away. If they have to wade through a pool of different content to get to the meat of your website, they will run away very fast. “When is content considered too much?” you ask.[read more]

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Spredfast, Sprinklr, Hootsuite and...Expion?

April 22, 2014 by Robin Fray Carey

Peter Heffring, CEO at Expion

One of the things that immediately strikes you about Peter Heffring, the CEO of Expion, is his down-to-earth manner. It's one indication that in a white-hot space that has come to be known as Social Relationship Software, Expion is different. With a couple of key moves made earlier this year, Expion is ready to take the main stage.[read more]

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Social Advocacy & Politics: Riding the Wave, or Social Media Transforms the Newsroom

April 22, 2014 by Alan Rosenblatt

Social Advocacy & Politics column.

Newsjacking, or the idea of riding a trend wave to get your message out to a larger, newer audience is equally central to politics, advocacy and covering the news as it is to brands. While everyone is talking about how social media is changing the way we consume news, we’ve flipped the conversation to look at how social media is changing the newsroom.[read more]

Why Engagement Isn’t a Definitive Indicator of Anything

April 22, 2014 by Matthew Peneycad
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Engagement.

Not all engagement is created equal. Every social action requires differing levels of interest and involvement from your audience and their sentiment, their personal context, their stage in the purchase cycle, their technographic profile, and many other factors can have a great impact on the value of their engagement with your content.[read more]

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Don't Think: "What Can We Use Social Media for?" Instead Think: "What Are Our Data Ideals?"

April 22, 2014 by Andrew Hutchinson

What are your data ideals?

Often when businesses are investigating social media, they’ll approach it from the perspective of what they can get out of it. ‘How could we use this?’ ‘What value can we get from it?’ ‘How do we use it to spread our message?’ This makes sense, but a recent conversation I had made me think there may be another way of looking at it.[read more]

10 Facebook Rules Every Business Needs to Know Before Posting [INFOGRAPHIC]

April 22, 2014 by Matthew Kobach

Facebook posting cheat sheet

On Facebook there isn’t one “perfect post” or ideal time of day to post. Instead, you can develop a strategy that gets different types of content to different types of people, at different times. The key factor to remember when creating Facebook content is that you need to be vigilant—constantly looking to diversify what and when you post.[read more]

Google+ Is Closer to a Gold Mine Than a Ghost Town

April 22, 2014 by Element Three

Google+.

Everyone has a strong opinion about Google+. Start a conversation about it and you’ll rarely hear middle ground. People either think it’s a social media gold mine or a ghost town that’s overhyped and full of accounts people don’t use. So which is it? This post explores the history of the toddler social network and explains why it would be foolish to ignore.[read more]

How to Conduct a Website Content Audit in 3 Easy Steps

April 22, 2014 by Jacey Gulden

Conduct a website content audit.

If you're looking to undergo a full website redesign, or if you're simply trying to update your brand messaging, it's essential to perform a content audit. Analyzing your current content strategy is an easy way to give your website a facelift and it provides the ideal opportunity to assess the tone of voice for your redesign.[read more]

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Advanced SEO Techniques: The Increasing Importance of Social Media

April 22, 2014 by Joe Chierotti

SEO.

Search Engine Optimization (SEO) is a field of online marketing that is constantly changing. One of the most significant changes to take place over the past five years is the increasing importance of social media. All advanced SEO techniques now incorporate social media marketing in one way or another.[read more]

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The New Marketing Paradigm: Coherent Customer Satisfaction

April 22, 2014 by Phil Butler

(Via author and © andrewgenn - Fotolia.com)

Everyone reading this is familiar with consumer oriented marketing. The digital divide, the convergence of technology with methods, and other trends empower and challenge us all. We're all here on the net, after all. What many social and marketing professionals fail to acknowledge is the reality of what can be called the Coherent Customer.[read more]

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7 Ways to Use Social Media to Boost Your Small Business

April 22, 2014 by Paisley Hansen
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Use social media to boost your small business.

Even after everything is in place, you may not see big results right away. Don’t let that worry you. As NuSkin explains, you need to understand that “your business is a building process and you may not have all the momentum you want immediately.” A social media strategy is one that pays off over time.[read more]

Gamification: How to Raise the Bar on Blog Production

April 22, 2014 by Element Three

Raise the bar on blog production.

Your company has been blogging for a while but you’re having a tough time getting enough people involved. It’s hard to blame people because everyone has plenty of work to keep them busy. Still, you’re searching for a way to get some of your colleagues off the fence and into your blog production. How about making a game out of it?[read more]

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