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Lurching Back to Normal: Putting the "Like" Back in its Place

April 21, 2014 by Jim Zuffoletti

A reversal on the legal meaning of a "Like." 

The social consumer can continue to engage companies with less concern that their actions will have unintended consequences in the future; General Mills demonstrated a commitment to listening and responding rapidly, or as one would say, at the speed of social.[read more]

You Deserve Better: How to Avoid Switching Developers Mid-Project

April 21, 2014 by Debi Lewis

plan ahead

It's just a mess when you have to start over with a new developer mid-project. Projects can become challenging even with the best of plans, but if there is a plan for how to handle changes, bumps in the road, and redirection, everyone can move forward together.[read more]

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The Value of Encouraging Intrapreneurs in Every Organization

April 21, 2014 by Julio Viskovich

Intrapreneurs.

The way businesses are being ran is changing from containing employees to empowering them. Organizations are realizing that every employee needs to see themselves as the CEO of their own brand. Each employee should be empowered to contribute to the success of their role and be the boss of their own role within the department.[read more]

3 Ways to Make Sure People Read Your Blogs

April 21, 2014 by Lisi Powers

blogging tips

your headline needs to communicate just how valuable your content really iswhen promoting your blog, or else no one will ever get to it. Sites like Buzzfeed, Upworthy, and every other content aggregate site have built their online empires by crafting effective headlines, so what’s the secret?[read more]

5 Undeniable Benefits of Social Media That Businesses Are Not Maximizing

April 21, 2014 by Matthew Kobach

Undeniable benefits of social media.

A strong social media presence promotes customer loyalty. Through the posting of engaging content, current fans become more passionate about your company and the brand. When they engage with your content, it increases the changes that potential customers will see these loyal customers interacting with your pages.[read more]

Monitoring Social Media to Prevent a Crisis

April 21, 2014 by Chris Syme

Monitoring social media.

What if you could prevent an online conversation from starting a reputation forest fire? Online monitoring is the first step towards recognizing the warning signals of an impending crisis. Find out which conversations you should watch and what tools you can use to keep ahead of a negative issue online.[read more]

Will There Be "Content Shock" in Travel?

April 21, 2014 by Frederic Gonzalo

Content shock.

In essence, we should expect some kind of content shock to occur in the travel vertical, since it’s already happening for example on Facebook. Content marketing nevertheless remains a key strategy for brands to tell their story, through different platforms, different devices and different media.[read more]

How to Effectively Target Your Audience

April 21, 2014 by Michael Bird

Target your audience.

It’s important to realise that just because you’re putting good, persuasive information out there, it doesn’t mean the right people are going to see it. Being able to utilise all of this information will help you to devise that plan where you are able to find who you’re looking for, and provide them with quality content that they’ll enjoy.[read more]

Alleviating Senior Isolation Through Social Media

April 21, 2014 by Courtland Long

Loneliness and isolation can be as big of a health concern for senior citizens as heart disease, arthritis, or osteoporosis. Seniors are more susceptible to isolation because as they grow older their social network shrinks: spouses pass away, friends get sick, or people move away.[read more]

Four Indispensable Tools for Tweaking Your Blog, Web Application, or Social Media Approach

April 21, 2014 by Jennifer O'Reilly

You’re competing against hundreds or thousands of competitors. They’re armed with sophisticated tools, armies of contractors, and great ideas. So you need to make sure you have the advantage in market knowledge. Knowing more about what your users need helps you get the edge.[read more]

Press Releases: 5 Best Ways to Optimize for Google and SEO

April 21, 2014 by Julia McCoy

Do you have what it takes to create and distribute stellar content in the form of press releases without terminating your friendship with Google? It’s no secret that search engines work around the clock to ensure a flawless web experience for all categories of web users.[read more]

44% of Twitter Accounts Have Never Sent a Tweet

April 21, 2014 by Prasant Naidu

Why have a Twitter account if you don't tweet?

Twitter has been under fire for a decline in user numbers. The recent design changes, introduction of new ad types and the profile revamp are some of the ways by which the 140 character platform is trying to simplify and garner more reach. Twopcharts further said that 30% of existing Twitter accounts have sent 1-10 tweets.[read more]

5 Social Media Lessons I Learned from Peter Pan

April 20, 2014 by Lisi Powers

Social media lessons from Peter Pan.

Disney has taught us a whole slew of lessons since we were kids. But they taught us more than to believe in ourselves, to help each other, and to wish upon stars—they planted the seeds to social media success over sixty years ago, and we’re reaping the benefits now.[read more]

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Pinterest: The Gentler, Kinder Side of Consumer-Generated Endorsements

April 20, 2014 by Chris Campbell

Pinterest and Consumer Endorsements

When it comes to something as complex as understanding the general sentiment of consumers, almost every industry has come to rely on a combination of surveys, social media, consumer reviews, and academic research on purchasing behavior.[read more]

9 Marketing Tips for Pinterest

April 20, 2014 by Zack Fagan

Pinterest Marketing

Pinterest has marched onto the social media scene in a big way. In January of 2012 Pinterest became the fastest company ever to reach 10 million unique users in one month with 11.7 million site visitors. Just three years after it was founded, Pinterest already has over 70 million users.[read more]

How to Handle Negative Google Reviews

April 20, 2014 by Michael Bird

Handling Google Reviews

The ability to post reviews on Google has provided customers with a way of sharing their experience with a particular product or establishment. For some customers – strike that, many customers — these reviews are the first thing they check before purchasing a product.[read more]

Why Has Twitter Launched Facebook-Like Mobile App?

April 20, 2014 by Prasant Naidu

Twitter and Advertising

Hoping to win the confidence of the advertising business, which is typically inclined towards advertising through Facebook, it was said that Twitter is to debut fifteen types of new ad products and improved ways to target users in the upcoming six months.[read more]

7 Essential Ways to Market Your Content

April 20, 2014 by Julia McCoy

Market your content.

Your content is written, but your funds are limited. So what do you do? Clearly you would think that you should start looking for marketers to market your content, but those limited funds come right back up. This is a chance for you to save some money and begin marketing on your own.[read more]

Facebook's "Nearby Friends" Is More About Discovering Friends Than New People

April 20, 2014 by Prasant Naidu

Facebook's "Nearby Friends."

Facebook is rolling out Nearby Friends feature that lets friends see approx how far away you are from them, and you can share your exact, on-going location. In doing so Facebook is disrupting friends discovery while getting privacy right. A lot lies on the future to see how users will respond to Friends Nearby feature.[read more]

8 Winning Headline Strategies and the Psychology Behind Them

April 19, 2014 by Courtney Seiter

Winning headline strategies.

Learn how the best headline writers employ psychology to guide the headline strategies that get the most clicks. One of the six principles of all ideas that “stick,” according Chip and Dan Heath, is to make them concrete – by using specific facts rather than broad statements.[read more]

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