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Want Facebook Business Results? Get Off of Facebook!

February 3, 2012 by Pam Moore
with 372 views
0

It’s easy to over analyze your content, dig deep into Facebook insights, and beg for likes. It’s easy to blame it on your fans. I’ve heard many business leaders say “our fans don’t like to talk” or “our fans are boring.” Hmmm….. maybe you are the one that is boring? Maybe you are the one who is not providing anything of value? Maybe you have never connected with them in the first place? [read more]

Social Media, the Super Bowl & Why Brands Need to Stay In the Game

February 3, 2012 by Steve Olenski
with 192 views
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Brands cannot sit on the sidelines during the Super Bowl because you never know when a penalty flag may get thrown their way. [read more]

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Brand Protection in 5 Simple Steps

February 3, 2012 by Eric Harr
with 632 views
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Igor Petrov/shutterstock

Online reputation management is critically important, but relatively simple to develop. It requires three things: planning, proactive listening–and a clear and well-defined response mechanism. [read more]

How to Develop a Social Media Content Calendar

February 3, 2012 by Danielle Leitch
with 939 views
0

HomeStudio/shutterstock

As a community manager working with multiple social channels, it is a challenge to try and create engaging dynamic content, share it, and track it.  After establishing the branding voice (tone), I consider the content format and theme to determine what social media channel will be most receptive to the post. Create a content... [read more]

Social Media Round Up for February 3rd

February 3, 2012 by Maggie Fox
with 79 views
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Wendy Kaveney Photography/shutterstock

This week, we got our first look into Facebook’s financials with their historic IPO, saw a lot of action on Google+ hangouts, watched a video of Steve Jobs being mocked in an ad for an Android tablet and learned of a partnership between Foursquare and American Express that will save us some money on Pizza Hut pizza for Super Bowl XLVI. [read more]

Social Media Monitoring for Higher Ed

February 3, 2012 by Jesse Bardo
with 325 views
0

Social media monitoring is a crucial component for any social media strategy. Your institution needs to decide whether an enterprise application is worth the steep investment. Remember that they are only tools, meaning that the person operating them determines their effectiveness. [read more]

Smartphones, Tablets, PCs, The Devices People Use to Discover Information in Social Media (and when)

February 3, 2012 by Brian Solis
with 288 views
0

This isn’t a one size fits all approach which many publishers typically design for. Essentially, this means that a one-to-many content syndication strategy across the social web is not scalable nor is it practical across devices. Design for the medium. [read more]

Komen Crumbles: Busted Nonprofit Brand (Part 3)

February 3, 2012 by Kim Bancsi
with 124 views
0

Update: Finally, 24 hours later, Komen released a guarded video featuring CEO Nancy Brinker. Brinker attempted to refocus the conversation on Komen’s care for women, but her stress on the organization’s trustworthiness and her caution to avoid dangerous distractions from the work at hand are laughable. She fanned, rather than diminished, the fire. [read more]

From Search Engine to Super App: Getting Stuck in Google’s Web

February 3, 2012 by Gary Goldhammer
with 54 views
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Google’s mission is simple, bold, and in the annals of silicon culture, tantamount to sacred gospel: “Organize the world‘s information and make it universally accessible and useful.” Today, however, there is a New Testament being written: “Organize Google’s information about the world and make it selectively accessible and mostly useful.” [read more]

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Welcome to All Our Atlanta Members!

February 3, 2012 by Robin Carey
with 105 views
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SocialBiz Atlanta taking place today

A big southern "hello" to the hundreds of folks who are attending Brent Leary's SocialBiz Atlanta conference today at the Georgia Enterprise Innovation Institute.  We're happy to be sponsoring, along with Radian6, Small Biz Trends (hello, Anita), Microsoft, Assistly/Salesforce, Research in Motion, Sage and a host of others.  ... [read more]

5 Ways to Make Websites More Social

February 3, 2012 by Mac Ocampo
with 2,717 views
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Making websites is pretty easy. You buy a domain. Pick a template on WordPress or any CMS platform of your choice. Throw some content and images. Get it live and SEO’d. Making it social-friendly is another story. [read more]

SOPA is Dead but Twitter Censors

February 3, 2012 by Lauren MacEwen
with 284 views
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SOPA might be dead but it seems that our favorite social networking known for not censoring is changing its policy. Twitter will now be censoring content in certain countries. Twitter has always had the ability to remove content, which they did. People could report spam or abuse and then the content would be deleted or potentially the... [read more]

Best Quora Guides and Insights of 2011

February 3, 2012 by Tom Pick
with 67 views
0

...are Quora’s best days still ahead? Will it go the way of MySpace? Or will it fill a niche and level off? In any case, here are a few of the best Quora how-to guides and insights of 2011. As things stand now, there’s unlikely to be a 2012 version of this post next year. [read more]

Building a Brand for Gen Y [CONVO]

February 3, 2012 by Neil Glassman
with 518 views
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Josh Reed (left) took his idea for a clothing line for Millennials to Curt Cuscino (right) and his team at HypeLife Brands. In addition to creating an identity that resonates, the agency was charged with assisting with product development, distribution and social media presence. In this conversation with Josh and Curt, we explore the process of creating the Everyday Noble Clothing brand and bringing it to market. [read more]

Pinterest Part V: 100+ Brands on Pinterest

February 3, 2012 by Tia Fisher
with 560 views
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Final part in eModeration's 5 part series on Pinterest. A look at how 100+ brands are using the platform now. [read more]

Pinterest Rivals Twitter in Referral Traffic #pinteresting

February 2, 2012 by Brian Solis
with 1,933 views
2

To those of you who lead “the Pinteresting life,” you’ve contributed to a phenomenon that is certainly putting its clicks where the hype is. By that I mean, Pinterest is a two-year old cultural sensation that is borderline causing dependency among its users and the rabid audiences they’re developed. This rapid fire network has pinned... [read more]

Facebook Files S-1 for $5 Billion IPO (revealing stats & revenue)

February 2, 2012 by Brian Solis
with 520 views
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The company believes a more open and connected world will help create a stronger economy with more authentic businesses that build better products and services. [read more]

The Truth about Social Proof: From SalesChaosTV

February 2, 2012 by Dan Waldschmidt and Todd Schnick
with 281 views
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Why is intrepid marketer Todd Schnick so wound up about the idea of social proof? After all, if you get a ton of “reads” or “likes” after you post a blog, doesn’t that mean you are successfully building a following? [read more]

Another Hashtag Gone Bad

February 2, 2012 by Chris Syme
with 1,148 views
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The online anomaly, or "bashtag" as Mashable is calling it, is causing PR professionals and community managers to re-think the idea of fan engagement on Twitter. The 140-character giant has become a bullhorn of customer experience, both good and bad. But, the backfire is a result of mistaken concepts by PR and new media folks, and could have been avoided. [read more]

Pinterest is Taking Over

February 2, 2012 by emmanuel Paget
with 1,041 views
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A recent report found that Pinterest drives more referral traffic than Google+, YouTube and LinkedIn… Combined! Is it the new game-changer? [read more]

The Digital Divide [infographic]

February 2, 2012 by Cliff Figallo
with 1,045 views
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An infographic that takes a look at how the Internet revolution is leaving behind many and further deepening social divides. [read more]

exclusive

A musician embraces social media to share his work.

February 2, 2012 by Julie Morey
with 184 views
1

"Just get started" features musician, actor, and filmmaker Alex Denney. Part of Elastic Lab’s Culture of Content Creation series on digital content creators. Filmmaker: Alex Denney, www.youtube.com/bothquickanddead, www.myspace.com/alexdenneymusic [read more]

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