About Social Media Today
May 29, 2012
Google+ Hangouts on the Air (HOA) = the First True Killer App for Social Media
Image: Heather A. Craig /Shutterstock
Google + Hangouts represent the first true easy-to-use, easily distributed videoconferencing application; your only requirement being a computer equipped with a webcam, or a 2012 era smartphone. Hangouts represent salvation from airports, flight delays, missing luggage and having to be offline through the duration of your flight, with email piling up, and you out of contact with your staff. [read more]
May 29, 2012
Why Online Brand Marketers Better Get an Interest in Pinterest, Fast
If you’re a marketer or advertiser specializing in online sales and are reliant on e-commerce to sustain your business and you’re not on Pinterest, to quote Kool & the Gang “Get Down On It.” [read more]
May 29, 2012
The 15 Minute Social Media Workout
Image: Dirk Herzog/Shutterstock
Here's an easy way to maintain your social media presence while trimming away those love handles before summer officially hits. [read more]
Recent Infographics
Should Bloggers Use Email Marketing?
Email marketing for blogs isn’t extremely common, but it does exist. And, when done right, it can be an extremely effective way to drive traffic to your blog. However, email marketing might not be for every blog. Explore the pros and cons. [read more]
Global Social Media: a Moving Target
An estimated billion people use social media worldwide - and more of them are connecting on the move. Much of this growth is in emerging markets such as Brazil and India. [read more]
Nathan Gilliatt on the Latest in Social Media Analytics
Nathan Gilliatt, social media analytics expert and principal at Social Target discusses how social media analytics can enhance customer service, improve brand reputation management and measure overall social media success for businesses. [read more]
When you’re in My House – You’ll live by My Rules!
Nenov Brothers Photography/shutterstock.com
The rules I’m suggesting you write and post on your social media sites are often called “Terms of Use.” (I would also suggest your website contain a Privacy Policy, but that is fodder for another time). Examples of a Terms of Use Policy abound, but why go to the trouble of posting them when most visitors will never read them? [read more]
NEW IBM STUDY: CEOs Encourage Employees to Act Like Children
To succeed, CEOs must foster employee collaboration, pay attention to customer insight, increase partnerships, and encourage disruptive innovation. In other words, they must encourage their employees to act like children. [read more]
How to Use YouTube for Marketing Your Business
The difference between a website with videos and one without is a characteristic that is weighed heavily within Google’s search engine algorithm. Including video content will increase the perceived quality of your website and also move your site further up in Google’s search results. Remember also that in today’s social media circles, most companies include videos, images, maps, and blogs in their profile and posts. [read more]
Social Media Pizza War: Domino's vs. Pizza Hut
In the fight for market share, the top pizza brands have launched a social media blitz attempting to capture audience and deepen customer engagement. But, who will be king? [read more]
Facebook's Failed IPO: Who's to Blame
Banks asked for too much stock, Morgan Stanley stayed away, and investors flocked to a company that is underperforming. This created a perfect storm for a failed IPO, and the results should not have been surprising. From this point, one should simply wait and see how low the stock will go before reaching a natural level. [read more]
How Social Media Can Help Save Lives
Image: Courtesy of Danilo Rizzuti.
Social media platforms are a great way for connecting and reconnecting people together. But there also is much to be said about the good causes that can be promoted through social media. [read more]
Reddit Drops the Filter and Draws Audiences
Reddit general manager Erik Martin
The reason for the migration is two-fold: Reddit’s AMAs can draw upwards of a million readers and they stick around for four to five minutes on average. “In terms of scale,it is not unlike going on a late-night talk show,” said Reddit general manager Erik Martin. [read more]
Twitter trumps Facebook as primary source of social media intelligence.
Survey shows 80% of companies monitor social media but Facebook and Google+ are not regarded as essential sources to monitor [read more]
3 Reasons Why You Need a Social Media Response Triage
A social media response triage is an “if this, then that” flow chart housed in your social media policy that will help you make wise decisions on whether an event is escalating to the point where it needs a response. [read more]
Video Takes Over the Social Realm: How to Tap Into the Phenomenon
Video is the killer app of social media. Here's how to maximize your social media presence with your clever, funny, well-written, useful online videos. [read more]
Best Mobile Apps for Students at Online Schools
Going back to school is always a challenge, but if you have a laptop, smartphone or tablet, many mobile apps tailored to college students are available to facilitate your pursuit of a degree. [read more]
How HOT is Social Media Lately…
...when I have my phone I’m mostly perusing through my social sites reading up on what’s new and what’s going on with other people’s lives…so I wondered if this “subconscious” craze is still taking over the world’s populace. Let’s review some high level statistics and see… [read more]
Exciting New Changes to Facebook Timeline
So, no sooner have we got used to timeline for pages coming in, then Facebook introduce some changes to Timeline…but some of these are pretty handy too! [read more]
Big Data for Beginners
Image: Christian Bailey
I had a friend recently ask, “What’s the big deal, and why now? And, give it to me in laymen’s terms, please.” The “Why now?” of it is because we have changed as a culture. The “Big deal” about this is, done right, it all translates to lower-priced T-shirts, mobile coupons for terrific sandwich shops, and less time spent at the doctor’s office. [read more]
3 Helpful Tips for the Community Manager On the Go
Being a community manager is a 24/7 job. As the representative of your brand in the social space, you have a huge responsibility to be available and responsive. The problem is, no human being is sitting in front of their laptop hitting the refresh button all day and night. Luckily, there are tons of resources that can help you manage your brand’s communities while on the go. All I can say is, thank goodness for smart phones! Here are three great mobile tips that will help you manage your communities while away from your computer. [read more]
WordPress.com or WordPress.org?
Though similar, you should be aware of the differences before deciding which way to go. Making the right choice for you in the beginning can go a long way toward making your life easier in the long run. [read more]
'Yelp! I've Fallen! And, I Can't Get Up!' (6 Ways to Prevent and Resolve Negative Online Reviews)
Photo by twilite_dreamz via Flickr
Here's everything you need to know about dealing with negative reviews online. [read more]
Spoof Twitter Accounts: Marketing Headache or The New Satire?
Spoof celebrity Twitter accounts are taking pride of place in social media satire. Twitter even has a special set of regulations to cover them. eModeration looks at some of the best accounts - and gives advice on what to do if you're being parodied. Complain? Ignore? Promote? [read more]
Managing Social Media in a Crisis: The Good News, the Bad News, and What You Can Do About It
Photo by infomatique via Flickr
What social network sciences can tell us about managing social media in a crisis...Of all brands who got punk'd, to use Jeremiah Owyang's typology, Domino's is certainly up there, due to the infamous video showing the inappropriate behavior of a couple of employees. This example has been rehashed many times, but rarely under the... [read more]
The 3 Missing Links In Twitter
Image courtesy of author
Three things that are missing from Twitter and having them will definitely increase the user experience.The world of 140 characters or Twitter is like drugs to me. So I tend to maintain a controlled affection towards it otherwise it can take my entire day. Over the years, Twitter has evolved from 140 characters to being a ... [read more]
Facebook’s Plans for the World Wide Web
Photo by Neil T via Flickr
When you’re the world’s largest social network you find it difficult to let defeat slow you down. Facebook may be autocratic in the way it deals with its membership base and it may want to own the web and all its content but it is also the place where everyone goes to hangout online with their friends and it just keeps on growing... [read more]
Ardath Albee is CEO and B2B Marketing Strategist for her firm Marketing Interactions and an author. More »
Dave Brock is President and CEO of Partners In EXCELLENCE, a global consulting company. More »
Don Bulmer is Vice President of Communication Strategy at Royal Dutch Shell More »
John Byrne is chairman & editor-in-chief of C-Change Media Inc. & the author or co-author of eight books. More »
Becky Carroll is the President and Founder of Petra Consulting Group focused on WOW customer experiences. More »
Gini Dietrich Gini Dietrich is the founder and chief executive officer of Arment Dietrich, Inc. More »
Vanessa DiMauro is the CEO of Leader Networks & has been creating successful online communities for over 15 years. More »
Maggie Fox is the founder and CEO of Social Media Group & was named one of the Top 100 Marketers in Marketing Magazine. More »
Laurent Francois I lead the marketing&development hub @ Express Roularta Services, a media company. I focus on 2 main brands (L'Express, More »
Charles Green is founder and CEO of Trusted Advisor Associates and an author. More »
Paul Greenberg is the author of the best-selling CRM at the Speed of Light and President of The 56 Group, LLC. More »
Rachel Happe is a Co-Founder and Principal at The Community Roundtable & a blogger at The Social Organization. More »
Gavin Heaton is the author of one of Australia's leading marketing blogs. More »
John Hernandez is a Vice President and General Manager in Cisco's Enterprise, Commercial and Small Business Division. More »
Jesus Hoyos Jesús Hoyos is a CRM industry analyst, advisor, speaker, influencer and blogger for the Latin American region. More »
Jill Konrath is a recognized expert in B2B sales and the author of Selling to Big Companies. More »
JD Lasica is a consultant who is considered one of the leading authorities on social media & user-created media. More »
Kendra Lee is author of the awward-winning "Selling Against the Goal" and a popula speaker on sales prospecting/lead generat More »
Mike Merriman is Director of Strategic Service at MZinga and has an extensive background in product development and management. More »
Natalie Petouhoff Dr. Natalie serves as the Chief Strategist for Social Media, Digital Communications and Measurement at Weber Shandwick More »
Anneke Seley is the CEO and founder of Phone Works, a sales strategy and implementation consultancy, and an author. More »
Brian Solis s author of Engage and is recognized as one of the most prominent thought leaders & authors in new media. More »
Emily Yellin is an author, journalist, and contributor to the NY Times. More »
- YOU
- Ardath Albee
- David Amerland
- Bob Apollo
- David Armano
- Peter Auditore
- Jay Baer
- Trish Bertuzzi
- Andre Bourque
- Dave Brock
- Jon Burg
- Brian Carroll
- Sandy Carter
- Barry Dalton
- Vanessa DiMauro
- Frank Eliason
- Debra Ellis
- Paul Fabretti
- Jonathan Farrington
- Josiane Feigon
- Cliff Figallo
- Maggie Fox
- Maggie Fox
- Brad Friedman
- Urs E Gattiker
- Paul Gillin
- Max Gladwell
- Charles Green
- Paul Greenberg
- Zohare Haider
- Douglas Hanna
- Rachel Happe
- Matt Heinz
- Shel Holtz
- Adam Honig
- Jesus Hoyos
- Edwin Huertas
- John Jantsch
- Mark Johnson
- Craig Klein
- Jill Konrath
- Simon Mainwaring
- Paul McCord
- David Meerman Scott
- Sandy Miller
- Pam Moore
- Sharon Drew Morgen
- Steve Olenski
- Natalie Petouhoff
- Augie Ray
- Brett Relander
- Matt Rhodes
- Lori Richardson
- Kelley Robertson
- Lee Salz
- Todd Schnick
- Eric Schwartzman
- Anneke Seley
- Koka Sexton
- Brian Solis
- Dave Stein
- Hollis Tibbetts
- Mike Volpe
- Dan Waldschmidt
- Tony Zambito
Jobs by SimplyHired
Public Relations in Vietnam Conference
When: Thu, 2012-05-31
Interactive Day San Diego
When: Wed, 2012-06-06
The Virtual Executive: How to Act Like a CEO Online and Offline - Webinar with Debra Benton
When: Thu, 2012-06-07
Crain's Tech Talk Live
When: Mon, 2012-06-11
SEO in the Sun
When: Sat, 2012-06-16
UbiQ Paris - Digital Entertainment Showcase
When: Mon, 2012-06-18
“Thank you, Richard. So true. I have found even the best sentiment technologies to be no more than 50% accurate. They just cannot judge nuances in the human language, particularly sarcasm. For example, how is a computer supposed to know that this is positive: "I was having the most terrible, awful, horrible, no-good day dealing with that bitter, rotten, acidic person -- until I had my Starbucks ...”
“What a wonderful interview. There is a lot that we need to know going forward about online marketing. It is really interesting that Pinterest is in the top 3 of social networks, especially since it is invite only. Some things we only wish we would have thought of because it seems that we all lose out on money if we do not understand how to create a website and when we just let our ideas go ...”