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Content Marketing in 6 Steps

February 6, 2012 by Steven Van Belleghem
with 1,521 views
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Most marketers have realised by now that they have to swap from the classic communication approach of sending & advertising to an approach based on content. But for most people the exact meaning of that is rather intangible. In order to help, we have composed a pragmatic step-by-step plan for companies to start content planning. The step-by-step plan is based on several surveys we realised in the past year. In this article we will present to you the 6 crucial steps to take in order to end up with a good content strategy. [read more]

Why the Super Bowl’s Social Media Command Center Scores a Winning Touchdown

February 6, 2012 by Elizabeth Lupfer
with 1,848 views
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An exclusive, in-depth look into the Super Bowl’s first ever social media command center, the folks who ran it, and how the convergence of technology and people created the ultimate online Super Bowl experience. Me with Taulbee Jackson, CEO of... [read more]

Dealing with the “Unfriend”, “Unfollow” & “Unlike” Factor

February 6, 2012 by Maggie Fox
with 274 views
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According to a recent study by NM Incite, the top reason cited for friend-ing someone on Facebook is not surprising – it’s knowing them in real life (82%). The same applies for brands – people “like” Facebook pages of brands they are aware of. On the other hand, offensive comments are the main reason for unfriend-ing (55%). According to the study, here are a few things you might be doing that will leave you wondering if the apocalypse happened and captured all your social media connections: updating too often, updating less frequently, lack of originality, too many salesy posts, irrelevant, posting repetitive and boring content, just to name a few. [read more]

How Social Media Analysis Can Impact the Business World and So Much More

February 6, 2012 by Rod Smith
with 47 views
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Companies have long known the value of business analytics to improve costs and business efficiency. Now, using new big data analytics technology & solutions, businesses can gain new insights into customer perceptions via social media on endless topics from football and baseball - to movies and retailing. These new technologies can even distinguish irony, albeit this technology is still evolving, and figure out which tweets are just noise and which are truly actionable insights. Identifying these nuggets can give companies the opportunity to react in a timely fashion that dramatically (and positively) impact their brands. [read more]

How and Why I Use Buffer

February 6, 2012 by John Jantsch
with 222 views
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The Buffer app is a tool that allows me to easily bookmark and schedule Tweets or Facebook updates from any browser or mobile device. This way I can effectively spread my Tweets out over the course of a day, whether I find something in my morning reading or as I surf around throughout the day. [read more]

Social Media & Financial Service Brands

February 6, 2012 by martin hill-wilson
with 69 views
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Social Media and Financial Services are getting to know each other pretty well. There are some obvious opportunities to be grabbed. For decades B2C verticals such as banking and insurance brands have littered doormats and TV screens with broadcast style messaging. Yet even the most inventive direct marketing only provided one way response mechanisms as a token form of interaction. [read more]

Make that Social Content Shift… 5 Steps to Creating Social Content Assets Out of What You Already Have!

February 6, 2012 by Maggie Fox
with 61 views
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Most companies and organizations already lots and lots of content. There are likely some real social content gems in those archives of Powerpoint presentations, pdf files, binders and Web pages that have built up over the years. In mining your existing content archives, the challenge becomes finding the time, energy and motivation to unearth those “gems”. [read more]

Introducing the Content Quality Quotient

February 6, 2012 by Dave Slovin
with 665 views
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Photo by stu_spivack via Flickr

Is your content the cream of the crop, or crap? Use these 10 criteria to evaluate the quality of your content before you send out your next blog, article, webinar or newsletter. [read more]

Twitter: A Social Medium for the Anti-Social

February 5, 2012 by Peter Strella
with 2,139 views
1

Photo by Michael Davies via Flickr

I’m not the most avid user of social media. It’s not the media part that turns me away – I’ve spent more than a decade of my life writing for various print and online publications. I understand the value of sharing information. It’s the social part that gets me – I’m kind of a loner. Social media is like an online conversation, and there... [read more]

If You Don’t Know What You Want, It Doesn’t Matter How Many People 'Like' You

February 5, 2012 by Melissa Foley
with 2,944 views
1

Photo by Luca Sartoni via Flickr

Deciding how to measure your social media efforts can be a frustrating undertaking. Number of likes? Number of followers? Level of engagement? Which measures are right for you?Believe it or not, these measures are virtually meaningless. In fact, all measures are meaningless—unless they are tied to your goals. Think about it—an... [read more]

Social Media Enhances the Learning Experience in Higher Education

February 5, 2012 by Pam Dyer
with 1,996 views
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There’s an ongoing debate about the role social media should play in K-12 education. As a result, schools have been especially slow to adopt social technologies. Advocates point to the benefits social media offers students, and critics want to remove social media from classrooms, insisting that there be more regulation. Finding a happy... [read more]

What's An Average Day on Facebook? [Infographic]

February 4, 2012 by Tiffany Monhollon
with 5,915 views
2

Did you know that American Internet users spend more time on Facebook than any other site? Not only is it the site with the second-largest U.S. audience, just behind Google, but it far surpasses every other site in the top 10 of most popular websites, according to data from Nielsen, with the average user spending more than 7 hours and 45... [read more]

Social Media Predicts the Super Bowl

February 4, 2012 by Felicia Dorng
with 906 views
2

Turns out that, just like the real thing, the Social Bowl gets played in four quarters, each quarter representing one of the four pillars of social media success: Presence, Audience, Engagement, and Buzz. [read more]

Playing for Change -- and Going Social

February 4, 2012 by David Meerman Scott
with 1,402 views
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When I first saw the original Playing for Change video Stand By Me on YouTube I was moved and fascinated and jumped for joy. Wow. As a music lover and collector of social media success stories, here was both music and social media triumphantly on display and coming together to support a good cause. I talked up the videos via social and... [read more]

5 Ways to Make Websites More Social

February 3, 2012 by Mac Ocampo
with 3,286 views
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Making websites is pretty easy. You buy a domain. Pick a template on WordPress or any CMS platform of your choice. Throw some content and images. Get it live and SEO’d. Making it social-friendly is another story. [read more]

exclusive

Brand Protection in 5 Simple Steps

February 3, 2012 by Eric Harr
with 1,134 views
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Igor Petrov/shutterstock

Online reputation management is critically important, but relatively simple to develop. It requires three things: planning, proactive listening–and a clear and well-defined response mechanism. [read more]

How to Develop a Social Media Content Calendar

February 3, 2012 by Danielle Leitch
with 1,576 views
1

HomeStudio/shutterstock

As a community manager working with multiple social channels, it is a challenge to try and create engaging dynamic content, share it, and track it.  After establishing the branding voice (tone), I consider the content format and theme to determine what social media channel will be most receptive to the post. Create a content... [read more]

Social Media Round Up for February 3rd

February 3, 2012 by Maggie Fox
with 105 views
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Wendy Kaveney Photography/shutterstock

This week, we got our first look into Facebook’s financials with their historic IPO, saw a lot of action on Google+ hangouts, watched a video of Steve Jobs being mocked in an ad for an Android tablet and learned of a partnership between Foursquare and American Express that will save us some money on Pizza Hut pizza for Super Bowl XLVI. [read more]

Social Media Monitoring for Higher Ed

February 3, 2012 by Jesse Bardo
with 473 views
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Social media monitoring is a crucial component for any social media strategy. Your institution needs to decide whether an enterprise application is worth the steep investment. Remember that they are only tools, meaning that the person operating them determines their effectiveness. [read more]

Smartphones, Tablets, PCs, The Devices People Use to Discover Information in Social Media (and when)

February 3, 2012 by Brian Solis
with 346 views
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This isn’t a one size fits all approach which many publishers typically design for. Essentially, this means that a one-to-many content syndication strategy across the social web is not scalable nor is it practical across devices. Design for the medium. [read more]

Want Facebook Business Results? Get Off of Facebook!

February 3, 2012 by Pam Moore
with 651 views
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It’s easy to over analyze your content, dig deep into Facebook insights, and beg for likes. It’s easy to blame it on your fans. I’ve heard many business leaders say “our fans don’t like to talk” or “our fans are boring.” Hmmm….. maybe you are the one that is boring? Maybe you are the one who is not providing anything of value? Maybe you have never connected with them in the first place? [read more]

Social Media, the Super Bowl & Why Brands Need to Stay In the Game

February 3, 2012 by Steve Olenski
with 239 views
0

Brands cannot sit on the sidelines during the Super Bowl because you never know when a penalty flag may get thrown their way. [read more]

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