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What Should I Write in My Blog -- and How Do I Get the Ideas?

January 27, 2012 by Jon Baker
with 601 views
1

   8 ideas to help you blog more easily. Blogs help business, but many business owners are put off by not being sure of what to write or where to get the ideas from. How often have you heard comments like: “Writing is easy, thinking of... [read more]

Why is Inbound Marketing So Effective? [CONVO]

January 27, 2012 by Neil Glassman
with 377 views
0

Laura Fitton, Inbound Marketing Evangelist at HubSpot, sees Inbound Marketing as composed of three key processes: get found, convert and analyze. In this conversation, Fitton presents two brief case studies illustrating the power of Inbound Marketing. We also contrast Inbound Marketing with its cousins, Outbound Marketing and Content Marketing, and examine where Inbound Marketing is headed. [read more]

Business Wants You to Share Your Genius

January 27, 2012 by Sandy Miller
with 182 views
0

Flattery goes a long way. Apparently its goes so long now it’s a full blown marketing strategy for products being rolled out this year. [read more]

How Do You Determine Your Progress? Inside the Mind Episode 4

January 27, 2012 by Tommy Walker
with 122 views
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Seriously, How do you measure success? I'm always surprised when I ask this question how many people answer with something like..."Well... when I get a lot of comments" (or traffic, or money, etc.) But how do you measure "a lot?" And furthermore, in 6 months, how do you duplicate the process? [read more]

The Social Customer: Early Efforts

January 27, 2012 by Adam Metz
with 106 views
0

Ed. note: This is the second in a series of excerpts from The Social Customer, the new guide to social customer acquisition, monetization, and retention by Adam Metz. "Since 2007, with the rise of the social Web, and so-called Web 2.0 and Web 3.0 technologies, consumer brands have found themselves in an awkward place: Yogi Berra’s proverbial fork in the road: 'If you find a fork in the road, take it.'" [read more]

Social Media in Organizations (SMinOrgs): State of the Community 2012

January 27, 2012 by Courtney Hunt
with 261 views
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I recently created a "State of the Community" report for the Social Media in Organizations (SMinOrgs) Community, which I thought folks here might be interested in taking a look at. [read more]

Tying Facebook Leads Directly to Revenue: A Marketo Example

January 27, 2012 by Jason Miller
with 90 views
0

Want to know the ROI of social media? So do we. With our latest Facebook campaign, we are doing just that; tying leads generated by Facebook directly into our revenue pipeline via Marketo. [read more]

The Social Customer: Born of Punk Rock

January 27, 2012 by Adam Metz
with 35 views
0

This is the first in a series of excerpts from The Social Customer, the new guide to modern marketing by Adam Metz. Here, Adam discusses the influences that shaped his view of business. "I don’t think that the social customer, as we know that customer, today, could exist without that DIY culture that arose in the late ’70s and early ’80s. It wasn’t just a “punk” thing; DIY inspired all of the computing culture, too" [read more]

What’s in a Facebook ‘Like’? Not a Lot If You Have to Ask for It

January 26, 2012 by Jillian Ney
with 871 views
1

Why is building Facebook ‘Likes’ by what will probably be non-interested semi-contacts be so important and a founding principle of your strategy? The answer is it shouldn’t be. There are much more beneficial ways to increase Facebook ‘Likes’. [read more]

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Insights 12 – What Needs to Be on Your Digital Agenda in 2012? Nine of 10 – Social TV

January 26, 2012 by Paul Fabretti
with 367 views
0

Social TV will really embrace 3-screens (tv, computer, mobile) this year, allowing viewers to interact with the presenter and even governing the content of the programme itself. Watch real-time interactions with live broadcast like you've never seen before this year. [read more]

May I put you on hold?

January 26, 2012 by Stephanie Gehman
with 400 views
0

Jiri Vaclavek/shutterstock

How does this apply in social customer service? Choose someone to plan, oversee and implement your social media that exemplifies customer service and has the authority to take action on a customer's behalf. Get the right people on the bus from the start. [read more]

The Heartbeat of Social Media

January 26, 2012 by Pam Moore
with 372 views
0

Are you part of the beating heart? Or are you just a part of the noise contributing to the stress, confusion and disbelief in the value of social media. I challenge you to ponder this question in your online work in 2012. Do something of value. Do something that makes people smile. Do something that creates communities doing good things together. [read more]

FinnAir, Republic Day & Why Celebration Is the Best Marketing Strategy

January 26, 2012 by Rohit Bhargava
with 40 views
0

So this surprise dance has a potentially beautiful marketing payoff - to get people who are considering travel to India later in the year to consider using FinnAir to get there. As of now the video only has a few thousand views. Perhaps it will never get a million or more. But by offering an unexpected celebration, they have positioned their brand as one that offers a connection to India [read more]

Comparison of 100 Top Companies on Social Business and Corporate Culture

January 26, 2012 by Jay Baer
with 337 views
0

As social business moves from the toddler stage to youth stage, it’s becoming accepted wisdom that the best and most social organizations transform from the inside out. [read more]

Social Marketing Trends to Look For in 2012: Predictions from Top Marketers

January 26, 2012 by Mike Lewis
with 1,398 views
1

We all wish we had a crystal ball we can consult whenever we need to peek into the future. Short of offering our peers that magic crystal, we connected with some of the best and brightest to ask them to predict what 2012 has in store for us. We compiled the collective wisdom of 34 renowned experts in the field of strategy, marketing and technology in our free eBook: 2012 Social Marketing & New Media Predictions. We asked about the top social marketing developments, new technologies, biggest challenges, and top news resources. Here’s a peek into the biggest social marketing developments you need to prepare for this year. Your magic keyword cloud reads: integration, mobile, new influence, relevancy marketing, social business revolution, real-time analytics, convergence, and trust as a social currency. [read more]

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Facebook 2012 – the Year of Engagement +1

January 26, 2012 by Alex Smith
with 517 views
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With EdgeRank dominating brand page content and Facebook changing the focus of activity and applications through timeline and actions respectively, it’s fair to say that brands now need to work harder than ever to engage their audiences. [read more]

Community Management - Where It's At

January 26, 2012 by Tia Fisher
with 63 views
0

eModeration looks at the huge role community management is playing in the social sphere in 2012, and the growth of the discipline within its own organisation [read more]

Using Social Sites to Accomplish Your Goals

January 26, 2012 by Leonard Sipes
with 1,242 views
2

  Question: Can you effectively engage multiple social sites with limited staff? I attended BlogWorld in Los Angeles and went to a website marketing session. There was general agreement in the room that the purpose of social media was to direct traffic to your website. If the conversation takes place on Facebook, Twitter, Google+ or... [read more]

Novo Nordisk Handles Paula Deen Reactions on Facebook

January 26, 2012 by Idil Cakim
with 501 views
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I received this interesting clip from a friend. Novo Nordisk fans were reacting negatively to the Paula Deen deal on Facebook, but some advocates stepped in to defend the brand without brand interference. Below, you'll see that the Novo Nordisk community manager "played it cool" by only reminding the fans of the FDA guidelines. Good... [read more]

Breaking Down Walls: A Facebook Marketing Discussion with John Haydon

January 26, 2012 by Mike Lewis
with 154 views
0

If you are looking for information on Facebook marketing, John Haydon literally wrote the book on it, as co-author of the soon-to-be released Facebook Marketing for Dummies (3rd edition). He is also a regular contribution to the Huffington Post, an instructor at MarketingProfs University, and co-founder of 501 Mission Place and SocialBrite. We sat down with John to discuss Facebook marketing in anticipation of our upcoming free webinar Creating a Breakthrough for Your Business on Facebook on February 1st at 1 PM EST. [read more]

Using Twitter to Drive Revenue

January 26, 2012 by Gareth Case
with 948 views
1

I have been using Twitter for a couple of years at least. I have a personal account and a professional one (@gareth_case). I often get asked what its real purpose is. Well for me it does two things. My personal account is following everything and anything I am interested in, mainly Football and comedy. My professional account is used to... [read more]

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Insights 12 – What Needs to Be on Your Digital Agenda in 2012? Eight of 10 – Social Websites

January 25, 2012 by Paul Fabretti
with 1,120 views
0

With Google assigning more authority and visibility to social channels, more and more real-time, opinion-forming content is appearing within search results - directly influencing the next-click decision (or even purchasing decision) before they have even arrived at your site. How times have changed. As such, it will be crucial for websites that are in development this year, to understand how they can better integrate social content into their websites to allow customers to make a balanced judgement on your site rather than away from it. [read more]

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