With Content Marketing seeming to be all the buzz, how do you actually create, internally sell and execute a successful strategy?
Content Marketing is the glue that pulls together many marketing functions; it fuels Marketing Automation, engages audiences on social media and is at the heart of Inbound Marketing. Yet, many organisations begin their Content Marketing journey without a clear direction or objective. This no different to sending emails without a call to action or advertising without a message. In order to be effective organisational expectations and objectives must be aligned, and more importantly teams outside of the marketing function must buy-in and contribute.
So how exactly do you create a strategy and implement this successfully company wide? Ten steps to success are below.
Infographic produced by Ledger Bennett.