Gaming is now a huge business, with the gaming sector set to be worth close to $200 billion by 2022.
Its influence can be felt all across the web - according to research, some 18% of all English-language videos posted by popular YouTube channels are related to video games or gaming, while five of the top ten highest-earning YouTubers of 2019 mostly share gaming-related content.
If you've not considered gaming to be a real 'thing', or gaming to be a competitive sport, it could be time to re-evaluate your thinking - while for marketers, the rise of gaming also opens up a range of opportunities for brand awareness, promotion and use-case framing.
The gaming discussion is also huge on Twitter, and this week, the platform has published a new update of the top gaming trends, influencers and more, based on tweet discussion from 2019.
As per Twitter:
"Twitter is the place for gaming conversation and connections and 2019 was bigger than ever. In 2019 there were more than 1.2 BILLION Tweets about gaming, up nearly 20% year over year."
Highlighting the key gaming points of note, Twitter has provided a set of new infographics, which we've collected into the below overview.
Maybe worth considering in your strategic planning.