When an online visitor logs in to your website using one of their social networks, their social profile data and login behavior are captured, aggregated, stored and thanks to Lanoba, presented in a clear Google-inspired analytics dashboard.
The analytics provide insight into your clients' social profiles and tell you: who is logging in, sharing, sending referrals back to your website as well as through which network.
Here are 4 hypothetical examples of how social login analytics fuel highly targeted marketing strategies:
Company type: | Bicycle shop |
Marketing objective: | Increase website traffic |
Analytics observations: |
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Marketing strategy: | Create a Harley Davidson Fans Circle in Google+ in conjunction with a contest to win a Harley Davidson Demo Ride. The contest will be promoted in Google Adwords campaign to be viewed on motorcycle and extreme sports sites & forums and run on Friday, Saturday & Sundays. |
Company type: | Online teen magazine |
Marketing objective: | Build loyalty |
Analytics observations: |
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Marketing strategy: | Create an exclusive section on website with the hottest trends, customizable products & exclusive chat forum for these top sharers to exchange ideas and discussions with equally passionate customers. Send a personalized email message to launch the VIP status. Jumpstart discussions using Justin Beiber and Twilight hot topics. |
Company type: | University |
Marketing objective: | Identify location of active users |
Analytics observations: |
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Marketing strategy: | Allocate budget towards trade shows in Asia. Develop financial aid sales tools for Asian market and resource guide for spouses traveling with international students. Start online ad campaign on Twitter, LinkedIn and Google in Asia. |
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Company type: | Wine Accessory e-Store |
Marketing objective: | Increase online sales |
Analytics observations: |
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Marketing strategy: | Offer a limited time shipping promotion to Canada, Eh. Create a wine enthusiast community complete with blogs, wine reviews, wine destination trip reviews, product ratings and profile & friend picture integration. |
Social profile data of websites top influencers is powerful knowledge helping drive ROI through targeted marketing campaigns. If you would like to see what data is available in the Lanoba analytics, take the analytics tour here.
Your turn, tell us what data will be most useful for you?