I think marketing is a fascinating field to be in these days. There is a transformation going on in the way people shop and learn that provides boundless opportunities for clever marketers to dramatically lower their cost to acquire customers and get non-linear increases in leadflow. I recorded a session on how I think marketing is transforming and lay out four frameworks for rethinking the way you market your products (approx. 30 min.).
I'm really interested in your thoughts about these frameworks, in particular the industrial strategy section toward the end. Feel free to comment, agree, disagree, or extend some of my thinking on these topics in the comments section.
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