If you think that launching a campaign on Twitter or Facebook is going to give you immediate results, then perhaps you are in the wrong field! Social media is fast becoming the most powerful marketing tool on the planet but only in the right hands. Impatience will lead to disaster as prospective customers run away from aggressive companies begging to be heard like a jealous ex. Here are 5 reasons why you need to stick to your social media guns.
1 - No Pesky Middleman
What do middlemen actually achieve? Can they do anything you can't? Probably not. A middleman is supposed to act as a funnel through which information flows and reaches its intended destination. Yet this does not always work in practice. Often, using a middleman is a waste of time and resources. Thanks to social media, you don't need one anymore! Having an account with Twitter or a similar social network allows you direct access to your audience who will know exactly who they are dealing with. Less confusion will eventually lead to better sales.
2 - Stay Visible
Frankly, if you don't have an online presence you are about as visible as an atom and your business has as much chance of succeeding as the citizens of Herculaneum and Pompeii did of surviving Vesuvius in 79AD! [History books people!] You need social media to have a heartbeat. Anybody who is relevant in your line of business will be online too and will be able to look at your company. This could in turn get you noticed by media outlets that will review your business and give you a pulse!
3 - Spread Like A Virus
This is pretty obvious. Facebook alone has hundreds of millions of people using it. Therefore, if your company does something amazing, lots of people will know about it. All it takes is just one Facebook member to spot it and before you realize what's going on you will have thousands of interested parties. Do you really think that Old Hank at the corner of First and Main will be able to spread the news as fast? Thought not.
4 - Allows Direct Contact
Customers hate the idea of dealing with faceless corporations with fancy suits, marble tiles and customer service that keeps them waiting for eons. They like the idea of knowing more about the face of a company. Instead of having third hand information spreading about your business, you can ensure that customers hear about new developments from the horse's mouth.
5 - Easier Handling Of Problems
The aforementioned poor customer service really gets on people's nerves. They have a gripe but no one to talk to. With social media, you can get to the bottom of any problems your business encounters. No company is perfect and any feedback is welcome. Customers will appreciate you making an effort to hear them and are likely to give you another chance and recommend you to their friends.
Instant results are rare no matter what you do and social media is no different. However, if you stick to your guns you will find that social media will be the making of your business.