As the functionality of social media platforms becomes more advanced, an increasing amount of business are looking to influencer marketing, an option which enables brands to utilize better, more platform-aligned content, while also tapping into the popularity of these influential users to help boost awareness.
But influencer marketing also comes with another potential benefit - once an influencer has created relevant content, you can use that (if specified in your influencer arrangement) in other additional promotional forms, including in your paid media promotions.
According to the team from Linqia, this presents a significant opportunity, and as such, they've created a new infographic which provides some key tips and insights on how to make best use of influencer content in paid media promotions.
These notes will definitely get you thinking - check out the full infographic below.