Time 22:32
True story, I get a pitch about a marketer who is getting ready to leave the hustle of the rat race to go on a Buddhist retreat next year. I've got to tell you that I was a bit skeptical, I think the two disciplines, marketing and Buddhism are about a contrary as you can get.
The marketer, James Connor is the author of the book the Perfection of Marketing. It's a quick read and told though the eyes of Connor as he weaves a story around a typical discussion with a CEO about marketing. It certainly is a different narrative than most business books, and I recommend it to every marketer as a gift to a skeptical CEO.
So I write back that I'd like to interview James not just about the book but what I see as the contradictions in the idea of being a marketer and a Buddhist. This is part two of my conversation with James Connor. We focus on the spiritual aspect of his journey in life and business. Did he completely convince me that marketing and Buddhism are made for each other? No, but Connor opened my eyes to a different perspective, and for that I'm very grateful.
As a participant of social media, Connor's spirituality is insightful and shows the beauty and peace of giving. These insights give him a unique perspective on human nature and that perspective is an asset as a marketer. A premise of Buddhism is the concept of giving, and taking care of others. The best way to succeed is to help others, and I believe that is a principle of social media. Those that understand this principle and live by it will get back more than than give.
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Leave a comment below or better yet, call the comment line 206-600-6887. Enter the contest to win the book The Perfection of Marketing by email marketingedge AT providentpartners.net put the word perfection in the subject line.
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