Is automation in social media marketing good or bad?
Like pretty much every element, the answer is 'it depends'. It depends on how you use automation, what you automate and what you don't, it depends on which elements you consider suitable for machine response.
Used well, there's no question that automation tools can help streamline and improve your social marketing process, but in using them 'well', that means that you're not over-automating, or making things robotic where they require a human touch.
So what should you consider automating, and what should be off limits?
The team at SlideGenius have put together this infographic of helpful tips to help steer you in the right direction.
A version of this post was first published on the Digital Information World blog.