Be careful what you sponsor, in your effort to grab valuable real estate, um, eyeballs, in your marketing program.
It's the old way of marketing to find places to stick logos onto fruit, foreheads (even branding bodies!) and anyplace where the audience may be. But will they respect you for it?
McDonald's has found a medium that is backfiring, as Advertising Age reports. School report cards -at least the jackets of these cards. For the next school year in school year in one Florida school district, they have agreed to print the jackets that feature a coupon for a Happy Meal.
This obviously doesn't sit well with MickeyD's healthy eating initiatives, creating a Mom's panel of advisers, and those Mommy Bloggers whose journals have ended.
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