There's a 'billboard' outside Hollywood Alley, a restaurant in Mesa that's doing something really creative. It changes every week day, with a funny, punny line from a movie, adapted to say something about food.
Yesterday it was "I see fed people" (wouldn't be such a bad pun if it was a restaurant in Washington DC); Some days back it was more clever: "Houston, we have a pickle!"
It's an interesting experiment, reinventing the tried and tested media vehicle (literally), to display more than a name, or a logo. Even if the lines are too obscure or pun-dependent, there's evidence of smart brand thinking. Too often people assume 'branding' is something you have to do with your logo, when it's all about the experience.
If you're in the area (NE corner of Baseline and the 101) look out for the featured movie of the day! Or heck! Call them up and suggest a line.
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