Global nerdy reproduces this blogging code from the US Air Force. It's comprehensive, easy to understand and forward looking.
(Click on the image for a larger version)
As Alfred Hermeida on reporter.net says, corporates could do worse than adopting it more or less wholesale for their organisation.
Unlike some organisations who sit on the social media fence - or worse, retrench back to traditional media in the recession - the US Air Force has a "Chief Emerging technology Officer" (see study on the value of having online brand reps) and maintains a Twitter account, a You Tube channel, a blog, and widgets allowing you to stream their content on your site
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