Over the last ten months, Business 3.0 has been developing a business portal for social networks. This portal is a breakthrough for the business world because now businesses, large and small, are able to sell products on multiple social networks reaching over 220 million customers.
For over a year, numerous individuals have been talking about how social media is fundamentally changing business, and giving tips on how to leap frog over the competition. These individuals are at the forefront of Web 2.0. Why? They see the change ahead and they are forming it to fit the masses. Business 3.0 has been on the forefront since the Summer of 2007.
There is no question that social networks will benefit the business world in the coming years, but there has been the question, "How?" Facebook wanted friends to start the conversation using their news feed and we know that didn't work, i.e. Beacon. How do we start conversations without impeding on customer privacy? To start a conversation with customers, businesses need to establish a presence where the customers already are, and provide needed goods and services for these customers. There is no reason to start a conversation with a customer if a business cannot provide goods and services; it's like going to a mall and only coming out with awareness of the product- almost insignificant to the customer and very timely to the merchant.
With new technology such as Facebook ads, business can target market their audience perfectly. With advertising companies franticly creating new viral marketing tools such as video and audio clips, social news feeds, and widgets, it makes sense to keep those newly found customers on their social network to have a conversation. This is why Business 3.0 was created. With one portal the business world can reach hundreds of millions of customers exactly where they are and sell to them without forcing them leave their chosen network.
With 1,000 businesses using Business 3.0, many business owners are realizing the potential of e-commerce on the social web. Business 3.0 is a large piece of a puzzle being created to serve customers globally. Business 3.0 will offer the best business technology on the social web, by providing a social shopping center for network consumers (b3buy), a virtual exhibit hall, and unsurpassed business referrals to save both customers and businesses money.
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Questions and comments please contact Michael Zeuthen