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How can PR better leverage the growing power of the mobile Internet?  That's the question I had when I attended mobicamp here in Atlanta on Friday evening.  The brainchild of Amro Mousa, mobicamp was a new unconference centered around mobile technology and its impact on the day to day life of average users. More than 150 people registered, and I chance to talk with attendees in the mobile space including Richard Yates at Mobilesect, Kevin Planovsky at Vert Mobile and Sanjoy Malik, founder of Air2Web and a Venture Lab fellow at Georgia Tech Enterprise Innovation Institute.Â
My early verdict about the mobile Internet:  I think PR can do better job . Simply put, while we are great at pushing information, we are not making it easier for mobile users to pull it.
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It almost goes without saying the mobile Internet growth is huge.  An estimated 63 million people accessed news and information on their mobile phones at least once during the month.  That figure came from a March 2009 study by ComScore as reported by Erick Shoenfeld.  And the numbers are only growing. BTW, the  second most popular mobile activity was social networking.  With 9.3 million daily users, accessing social networking on mobile devices is rapidly gaining ground.
Those figures are consistent with those of Caroline Dunn, Internap director of product management - mobile and a mobicamp presenter.  In a white paper she submitted, she cited a Cisco Systems report that predicts mobile data traffic will double each year from now through 2012, and mobile video will account for 64 percent of mobile traffic by 2013. Â
With all these people getting news and information from mobile devices, you would think that companies would seize the opportunity to leverage mobile. Â But that's not the case. Â A
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