Buzz Canuck published a great aggregated list - 29 lists actually - from around the Web that offer straight forward "how-to's" on everything from:
- How To Sell In Word of Mouth Campaigns to Your Boss to
- Building Your Social Media Optimization (from our own Rohit Bhargava)
- How Companies Should Approach Bloggers (also from Ogilvy and Rohit)
I haven't read them all but next on my list is:
Guy Kawasaki's Ten Ways to Use Linked In
(Avoid the one on branded communities - it just leads to a company's pitch page with no real value. In fact there are a few that are a bit light but click around for some gems)
http://johnbell.typepad.com/weblog/2007/01/essenti...