At the end of 2010, Facebook was delivering approx 24% of all display ad impressions available from the top online publishers in U.S of approx 1,3 million total display ad impressions available per quarter!
A mindblowing stat and one that I thought would be fun to try to visually represent :
Now imagine if 100$ bill represents 100 ad impression delivered
Now imagine 10 000 ad impressions - not much, eh? Not going to get noticed, right?
Now imagine 1 million ad impressions - still pretty small.
Now 1 billion ad impressions - getting up there now in size.
But check out 1 trillion ad impressions below (and by the way, the man in red is standing in the bottom left corner and the $ pallets are now double stacked, head high : )
Now if there are currently 1,3 trillion display ad impressions available each quarter in US and 24% are delivered in Facebook, look at the last image and imagine what that actually represents! In 2009, Facebook impressions represented 9% of total display ad impressions delivered by major publishers, in 2010 it was 24% - what will it be this year, 40% ?!! Scary
For more media analogies and general nonsense, go to www.robservations.ca