After device launches from INQ and HTC which have integrated Facebook into their software as well as a physical 'Facebook' button (currently in HTC's ChaCha and Salsa phones), the social networking company has announced that many more devices featuring such functionality will appear this year.
While the company has publicly shot down the idea of an official Facebook phone, it is keen to further integrate itself into the next generation of mobile devices sooner rather than later. According to Facebook executive Charles Wu "...you'll also be seeing similar deep Facebook integration on dozens of other devices over the course of this year. Some manufacturers will be highlighting Facebook as a part of their phones' on-screen interfaces, and others will use our brand as an element of the device hardware itself."
A Facebook-specific button may be a bit much for some users, who may prefer simplicity above all else in their hardware but it shows that the company isn't messing around when it comes to securing their foothold in mobile.
While overall success will be measured by these new devices' popularity, Facebook itself will continue to invest in new technologies to further the social network's reach and overall user experience.