FlexCar, the concept best described as a time-share for rental cars, has come to Arizona (it's only available in 11 states) and has debuted at ASU.
I registered online and got a very neat 8.5″ X 4″ pack in the mail. It contains a handbook with pages that literally flex -OK, pop-up. There's a lot to read in the handbook, but the pop-up nicely segments what could have otherwise been boring long-copy.
And then there's the writing that echoes language of Mini Cooper's "Let's Motor" campaign if you're familiar with the work of its red hot agency, Crispin, Porter and Bogusky.
How it works: Once you register, you get a smart card in the mail. This is technically your door key to the car you reserve online. (The car keys are in the glove compartment.) It's that easy! Since this is a fractional rental, you only pay for the hours you use the car -$8 an hour. It covers gas and insurance too.
What they don't do enough is market their Frequent FlexCar option -basically you have the car for the whole month for $19.99 a month, plus $3 an hour from Monday through Friday. That's just $25 a day if you take it for eight hours a day.
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