On Wednesday we hosted our second seminar on the "Future of PR Technology" in London.
The venue for this was the MWB Business Exchange at 60 Cannon Street, and we had a spectacular view overlooking St Paul's Cathedral. This provided an excellent backdrop for the seminar, as attendees listened to presentations from KMP's Chairman, Bill Daring, our blog expert - Paul Fabretti, and Stuart Bruce from Wolfstar.
Bill provided the keynote on PR 2.0, as well as giving a live demo of KMP's latest product, Ackura PressRoom. This is a product that we've been developing over the last 3 months, and we hope that it will revolutionise the way in which PR agencies operate. Paul discussed the business benefits of corporate blogging, and used well-known examples to show how blogs can improve customer service. Stuart Bruce rounded up the seminar with a complete guide to social media within PR.
The speakers then combined forces to take part in a lively Q&A discussion, which allowed the attendees to throw any questions that they had at the panel.
I hope that everyone who attended enjoyed the seminar, and went home with lots of thoughts and inspiration!