Aaron Ross, CEO of PebbleStorm, blogger at ColdCalling 2.0 and the guy who started the inside sales team at Salesforce.com, asked me to write a guest blog post on his blog about "How to Generate a Steady Flow of Inbound Sales Leads".
In the article, I listed the inbound marketing techniques that are critical to attract, capture and nurture prospects using a company's website and online marketing activities.
Here's the list of activities I discussed in order of their ability to increase high quality and a high quantity of leads.
- Referrals & Brand Searches
- Free Tools/Free Trials
- Organic Search Engine Optimization
- Blogging
- Email Newsletters
- Webinars
- PPC
- Site and Email Newsletter Sponsorships
- Social Media
Go over to his blog to read the full article with a lot of details on why I put things in this order.
Are you an Inbound Marketing Pro? Learn the latest strategies and best practices to improve your marketing at the Inbound Marketing Summit - September 8, 2008 in Cambridge, MA. www.InboundMarketingSummit.com |
Link to original postThe HubSpot Internet Marketing Blog helps businesses leverage inbound marketing practices using the Internet to get found by more prospects and convert more prospects to leads and customers.