Take 140 One agency people and corporate communicators, throw them into a pit, and you can make music!
That's what Simply Communicate did last week at the Barbican in London. With just 90 minutes of practice, they went live.
A lesson in collaboration? In a time when people have become very defensive about their expertise, the metaphor of the orchestra and the potential for an ad hoc ensemble to work as a team and produce music on the fly, is something communicators need to think about.
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