ComScore has released some data on global usage of the top social networks.
The first table talks about overall share while the second breaks them down by region. It looks like Friendter continues to be dominated by the Phillipine user base that landed there a few years back.
Also interesting:
- The 300% growth of Facebook, Bebo and Tagged
- The small penetration of the the US-based big plays - My Space and Facebook in Asia
- At 114m users, MySpace is still more than twice as big than Facebook. The demise of MySpace may be greatly exaggerated
What's missing from the numbers:
- Some measure of engagement such as time-spent
- Some data on registered users vs, active over last 60 days
Worldwide Daily Visitation of Selected Social Networking Sites June 2007 vs. June 2006 Total Worldwide Home/Work Locations Among Internet Users Age 15+ Source: comScore World Metrix | |||
Social Networking Site |
Average Daily Visitors (000) | ||
Jun-06 |
Jun-07 |
% Change | |
MySpace |
16,764 |
28,786 |
72 |
3,742 |
14,917 |
299 | |
Hi5 |
2,873 |
4,727 |
65 |
Friendster |
3,037 |
5,966 |
96 |
Orkut |
5,488 |
9,628 |
75 |
Bebo |
1,188 |
4,833 |
307 |
Tagged |
202 |
983 |
386 |
Visitation to Selected Social Networking Sites by Worldwide Region June 2007 Total Worldwide Home/Work Locations Among Internet Users Age 15+ Source: comScore World Metrix | ||||||
Social Networking Site |
Share (%) of Unique Visitors | |||||
Worldwide |
North America |
Latin America |
Europe |
Middle East-Africa |
Asia Pacific | |
MySpace |
100.0% |
62.1% |
3.8% |
24.7% |
1.3% |
8.1% |
100.0% |
68.4% |
2.0% |
16.8% |
5.7% |
7.1% | |
Hi5 |
100.0% |
15.3% |
24.1% |
31.0% |
8.7% |
20.8% |
Friendster |
100.0% |
7.7% |
0.4% |
2.5% |
0.8% |
88.7% |
Orkut |
100.0% |
2.9% |
48.9% |
4.6% |
0.6% |
43.0% |
Bebo |
100.0% |
21.8% |
0.5% |
62.5% |
1.3% |
13.9% |
Tagged |
100.0% |
22.7% |
14.6% |
23.4% |
10.0% |
29.2% |
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