Unsurprisingly 70% talk about brands on their blogs. Really I would have thought that it would be higher as surely it's almost impossible not to mention brands or products in some shape or form in posts, even incidentally.
Less than one in five (18%) bloggers post product reviews at least once a week but at the same time almost half (46%) say that "I blog about brands that I love or hate." This rises to 55% of so-called part-timers, or casual bloggers.
So the lesson from that is that the scope for sending bloggers your stuff with a request for a review might be limited depending on who you target (some do welcome it).
However, there is potential for proactively establishing a relationship with key bloggers in the hope that they might 'love' your brand...as well as making sure that you don't get on the wrong side of them so that you fall into the 'hate' category and end up having your search engine reputation altered by a hostile post...
- The New Technorati Thinks It's a Blog (marketingpilgrim.com)
Link to original postLink to original post
Link to original post