Digital platforms have changed the way we interact, the way we communicate, and subsequently, the way businesses can reach us. That's lead to a significant shift in creative elements - how visuals are used, what visual are used, where, etc.
The considerations seem almost endless, and it's difficult to know which options are right for your marketing approach. Highlighting the significance of this shift, the team from MDG Advertising have put together the below infographic which provides an overview of the various ways in which the digital shift has changed marketing approaches.
There are some interesting and resonant insights here - you can read MDG's full report here or check out the graphic below.