My March Talent Zoo column - in which I suggest social media is not really to blame for the rash of astroturfing and other deceptions committed by corporate America - was published today. Rather, the wave of social media-based deceipt continues simply because some people are slime.
"Some in our profession claim to be confused about the rules for using blogs and other social media in marketing and public relations. 'This is unfamiliar territory. We're on the frontier of communications. The rules are being written as we speak.' Bullshit. New media does not require new morality. Most of us know right from wrong, and just because we're using a blog or an online forum doesn't release us from our responsibility for ethical behavior."
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Tags: ethics, social media, astroturfing, edelman, wal-mart, target, whole foods, john mackey
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