This is not a real ad for Exxon-Mobil. It runs in the digital edition of the Fake New York Times, whose lead story (which I mentioned here) declared the end of the Iraq war.
Ads will never get close to this kind of language. But when you think about it, peace can be 'lucrative' -remember the Peace Dividend?- and have a ROI!
A blatantly honest sign (below) does the same thing.
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