Does your website include a Twitter sharing button? If yes, does your organization have @author and @site Twitter handles incorporated into your Twitter sharing template?
Surprisingly, there's a still a lot of businesses that don't utilize the Twitter sharing functionality to best effect. To illustrate this, NeoMam Studios conducted a study of how major publishers and brands are using their Twitter connectivity. Their research found that while all major media outlets have Twitter sharing buttons on their sites, not all of them are including @author and @site connections in their default tweets - and big businesses are no where near utilizing this functionality to optimum benefit.
To demonstrate their findings, they've put together an infographic detailing the way publishers and brands are using their tweet links, if they have them.
Is your brand utilizing this function to best effect?