Page views up, share price down.
That's the effect on the BBC web site, seeing a bump in traffic even as the Lehman Brothers' stock dropped to mere pennies, as the financial market woes play out across the US.
Just another example of how on-demand news becomes vital in a crisis.
You could almost here the sound of bad news fleeting -I mean tweeting - by.
There's the BBC's BBCBreaking tweet, and ABC News is tweeting that investors are flocking to commodities on Wall Street.
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