There's a great post on the Indiana Jones Facebook campaign. I was one of the people who sent out the free Indiana Jones hat, and I will agree - they did a great job with the Facebook stuff.
The Wednesday morning before the movie hit theaters two days later the company provided Facebook users the ability to sent friends a digital version of Indy's brown hat as a "virtual gift."Â Normally these cost $1 but Paramount offered 250,000 of them free-of-charge, and you guessed it, they sold out in one day.
If you were lucky to get a hat from a friend it provided you a link to the movie's Facebook page where you could find local listings to see the movie, download widgets, review reviews and check out movie photos. The fun didn't stop there, you could watch a video on "how to crack a whip like Indy," check out behind the scenes photos and could upload your own videos.
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