People used to terrified about outbound links. I once worked for a company that shall remain unnamed, whose marketing manager insisted that we should not link stories from a newsletter to destinations outside the company. She loved the 'sticky' concept so bad, I could've cried!
So I was happy to hear that there are bigger names who have written the obituary for stickiness. Brian Steller, writing for the New York Times, describes a trend in newsrooms that are suddenly engaging in 'link journalism' -a newly minted term for something we have been practicing for years, to substantiate, acknowledge and cross-reference a story. It's a big editorial and mental shift for some -like my sticky manager â€" because it displays a sense of confidence to let readers come and go as they please.
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