With 630 million members, and engagement levels currently at record highs, LinkedIn is becoming an increasingly significant consideration for all digital marketers, including SMBs which are looking to expand their footprint and boost their online profile.
Generally considered the domain of B2B organizations, LinkedIn can actually provide significant potential for a wide range of brands. It may not seem like an immediate fit, but it is worth checking out the related discussion on the platform (via relevant hashtags) and seeing what's being talked about in and around your industry.
And if you're looking to make LinkedIn more of a focus, this new guide is for you. LinkedIn has published an action plan for SMBs, which covers all the basics of building and maintaining an effective business presence on the platform.
You can download the full guide here, but the below infographic provides an overview of some of the key notes.