This made complete sense to me. In fact I had been mulling over that perception of late with the writing in here. Thinking it had become somewhat static, one dimensional and monotone like in its themes. Or maybe stale? Not just in this group which is compromised as the tag line says of-The Web's Best Thinkers on Social Media and Web 2.0, but even in the way certain companies are approaching pitching social media solutions to large companies.
Which was the essence of what my friend was saying and I applaud their thinking for this. We and they are only limited by our collective thinking of what social media can do. Right now we're implementing what we know what works instead of turning it inside out and attacking it from a completely different vantage point.
Same with this incredible collection of thinkers here. I personally believe that we have only scratched the surface of what social media can do and I plead with you to step back and really think about the ways and means in which we can take this piece of clay that is social media and shape it into things that we have not even begun to fathom as being possible. Let's eliminate the echo.