I read a quote somewhere that "mashups are an inalienable right." To which we could add: Personalization, instant gratification, live streaming, and on-demand are inalienable rights, too.
So we have to expect more of the rip, mix burn possibilities (rip, remix, burn?) as in this latest attempt by Oxford rock band, Radiohead to let its fans remix their own versions of a song, giving them the five elements of the track.
In December last year, Thom Yorke of Radiohead told WIRED, that their "pay what you can" experiment for the album In Rainbows was not a business model but "a response to a situation. We're out of contract. We have our own studio. We have this new server. What the hell else would we do?" No one quite believed them, as it seemed more like a pilot study for some savvy marketing.
This latest tactic is definitely more than a "response" -a strategy to build a fan base among users who have been weaned on the above-mentioned inalienable rights.
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