Brands' and marketers' growing desire to connect with consumers via social media is nothing new. Plenty of data and insights exist to help us better understand how to make smart marketing decisions within major social media sites like Facebook and Twitter, but what about the blogosphere?
That's where this study aims to help; we recently conducted a groundbreaking research survey with bloggers to help give marketers a better idea on how to work with and connect the blogosphere to their campaigns.
In our research we discovered that, although it does still carry some weight for bloggers, money isn't king in the blogosphere. Bloggers spend a great deal of time honing their craft and building their audiences, and want to be respected for their time and expertise.
Some of the few key insights we uncovered include:
- 75% of bloggers' primary reason for blogging is NOT revenue generation. Their passions for sharing information and blogging as a hobby are the top reasons to blog.
- However, 86% of bloggers DO generate revenue, and on average charge $25 to $500 when working with brands. The blogosphere is not a "thousands of dollars to play" universe, not yet anyway.
- Even though most bloggers are being paid for their services, they feel that being compensated by brands does not affect the genuineness of the content they post.
From blogger motivation to blogger relations, the full study contains many other insights that marketers should consider when working in the blogosphere. You can access the full report here.