The Nielsen Company released some metrics surrounding the new Harry Potter movie and book today. Putting social media data from BuzzMetrics in a wider collection of Nielsen market data is an interesting way to illustrate the company's view that measurement is the central activity in social media analysis.
How many ways can you look at the data? Harry Potter charms the entertainment industry:
- Book sales (Nielsen BookScan)
- Box office sales (Nielsen EDI)
- Advertising (Nielsen Monitor-Plus)
- DVD/Video sales (Nielsen VideoScan)
- Internet traffic (Nielsen//NetRatings)
- Internet buzz (Nielsen BuzzMetrics)
- Music sales (Nielsen SoundScan)
- TV ratings (Nielsen Media Research)
- Moviegoer profile (Nielsen Cinema)
- Consumer package good sales (ACNielsen)
Tags: nielsen buzzmetrics social media analysis
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