An alarmingly frequent practice in our profession is the "outing" by bloggers of the poor, clueless PR person who dares to commit the gaffe of the poorly targeted pitch, or the imprecisely worded e-mail. Bloggers publish names, email addresses and even complete copies of correspondence in an attempt to vent their displeasure and "educate" the profession.
Is this practice helpful to the profession? Is it indicative of PR's failure to understand the changes in the communications landscape? Or is it just an outgrowth of the superiority complexes and mean spiritedness of some bloggers? My May column on Talent Zoo takes a closer look.
Tags: outing, PR, professionals, bloggers
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