In late October, Newsday, the Long Island daily that the Dolans bought for $650 million, put its web site, newsday.com, behind a pay wall. The paper was one of the first non-business newspapers to take the plunge by putting up a pay wall, so in media circles it has been followed with interest. Could its fate be a sign of what others, including The New York Times, might expect?
So, three months later, how many people have signed up to pay $5 a week, or $260 a year, to get unfettered access to newsday.com?
The answer: 35 people. As in fewer than three dozen. As in a decent-sized elementary-school class.
As bad as this is - the larger point about radically reducing a papers costs is maybe the bigger issue:
"The paper, which traditionally has been a powerful money maker, lost $7 million in the first three quarters of last year, according to Mr. Jimenez at last week's meeting.
In October, the web site relaunched and was redesigned. One of the principals behind the redesign is Mr. Mancini's replacement, editor Debby Krenek.
To say the least, the project has not been a newsroom favorite. "The view of the newsroom is the web site sucks," said one staffer.
"It's an abomination," said another.
And now the paper is in the middle of a labor dispute in which it wants to extract a 10 percent pay cut from all employees. The vote was turned down by a risibly high factor, of 473 to 10, this past Sunday.
Things are bleak in old Hellville, the pet nickname some reporters have established for life on Long Island.
"In the meeting with Terry, half the questions weren't about labor issues, but about why isn't this feature in the paper anymore?" said one reporter. "People are still mad about losing our national correspondents, our foreign bureaus and the prestige of working for a great newspaper. The last thing we had was a living wage, being one of the few papers where you're paid well. And to have that last thing yanked from you? It's made people so mad."
Oh what fun is ahead for newspapers - will Steve Jobs be able to save them tomorrow?
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