If you're in PR this report published by The Arketi Group is a great affirmation that not all PR is badly done.
It states that:
"Almost all journalists (98 percent) say they prefer to receive news releases via email from companies they know, and 93 percent of business journalists say they prefer to receive news releases via email from companies they don't know but are in industries they cover."
- 90 percent of journalists say they get story ideas from news releases.
- 79 percent say they get story ideas on newswires
That one point stood out for me: that 93% of journalists like to hear from "people they don't know." It turns into spam only when it becomes irrelevant to the journalist's beat.
89 percent) say they tap into public relations contacts.
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